Thoughts and opinions on the advertising specialty industry

Make a Difference

Thursday December 27, 2012 | Filed under: Community, News About ASI

The end of one year and the start of another offers a great opportunity for reflection. Above all, it’s the perfect time to think not of ourselves, but of others, and to ask if we ...

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’Tis the Season

Friday December 21, 2012 | Filed under: News About ASI

Like so many other businesses, ASI held its annual holiday party this week in our company cafeteria.To make it special, we decided on a “Winter White Out” theme and encouraged all ...

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ASI Launches Company Stores

Tuesday December 18, 2012 | Filed under: Community, News About ASI, Using Ad Specialties

In today’s online age, there’s really no better way to impress new and even existing clients than with a customized microsite that shows off their brand in action, which is why ASI...

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A Majority Minority Nation

Thursday December 13, 2012 | Filed under: Community, Members, News About ASI

One of the liveliest discussions at the recent ASI® Power Summit concerned a hot-button issue important to so many of you: whether to hire from inside or outside the industry. I us...

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ASI Technology Smackdown

Wednesday December 5, 2012 | Filed under: Industry Initiatives, News About ASI

ASI® recently announced dozens of technology innovations members will begin benefiting from in a few short weeks. We know you’re excited about what’s ahead because a record number ...

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A Few Words from Norman Cohn

Monday November 19, 2012 | Filed under: Members, News About ASI, Using Ad Specialties

I recently attended the 2012 ASI® Power Summit in Naples, Florida, a wonderful annual gathering of about 250 of this industry’s most respected leaders.During one of our dinners, I ...

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ASI Releases Landmark Research Study

Wednesday November 14, 2012 | Filed under: News About ASI, Research, Using Ad Specialties

This week, ASI® released the Global Advertising Specialties Impressions Study V.3, which contains the most powerful data available to convince clients of the cost-effectiveness of ...

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Nice Guys Finish First

Tuesday November 13, 2012 | Filed under: Community, Members, News About ASI

Every year at this time, the most powerful executives in our industry are named to the prestigious Counselor® Power 50 list. Names move up, names move down – and some names disappe...

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Another Super Shopping Solution

Monday November 12, 2012 | Filed under: News About ASI

Powered by ESP, ASI’s latest online marketing tool – ESP Websites for Suppliers – provides one-stop branding, enabling suppliers to display all of their products on their own insta...

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Four More Years

Wednesday November 7, 2012 | Filed under: Community

Now that the election is over, here’s hoping we can do what both candidates suggested in their final campaign speeches: move forward and get the country working again.I’m sure ever...

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