Thoughts and opinions on the advertising specialty industry

Business Grab Bag

Wednesday December 28, 2011 | Filed under: Community, Industry Initiatives, Research, Using Ad Specialties

How many of you gave gifts to clients and prospects this year? According to a recent gift-giving survey from ASI, average spending on such gifts was up 13.9% to about $30 per gift ...

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Happy Holidays from ASI

Thursday December 22, 2011 | Filed under: Community, News About ASI

As everyone gets ready to head home for the holidays – or at least leave the office for a couple of days – I want to wish each of you my very best.Despite the economic uncertaintie...

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Marching Toward Success with ASI

Monday December 12, 2011 | Filed under: Community, Industry Initiatives, Member Benefits, Members, News About ASI

ASI’s ongoing commitment to advanced technology is moving two giant steps forward with the launch of two new initiatives: ASI SmartSales for distributors and ASI SalesPro for suppl...

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The Future is Mobile

Tuesday December 6, 2011 | Filed under: ASI Shows, News About ASI, Using Ad Specialties

Digital power player Randi Zuckerberg shared a ton of business-building advice with us on ASI Radio this week, but since we’re about to launch ESP Mobile, I was most excited by her...

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No Pain, Lots of Gain

Tuesday November 22, 2011 | Filed under: Healthcare, Using Ad Specialties

ASI is always researching new markets and industry trends, and Counselor magazine recently reported on a big one: incentives used in wellness programs.Turns out, incentives are key...

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Power on to 2012

Tuesday November 15, 2011 | Filed under: Members, News About ASI, Research

We spent three great days in California at the 2011 Power Summit – braving surprisingly chilly weather – debating, networking and strategizing with a diverse assemblage of about 25...

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The Industry Responds

Thursday November 10, 2011 | Filed under: Community, Media Coverage, Members, News About ASI

I received immediate feedback to my letter to members concerning President Obama’s call for cuts in federal government spending on ad specialties. I appreciate everyone who respond...

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Obama Attacks Fed Promo Product Spend

Wednesday November 9, 2011 | Filed under: Community, News About ASI

As you may have already seen, President Obama has announced a mandate to cut 20% from federal agency spending on “plaques, clothing, and other unnecessary promotional items.” The c...

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What Do End-Users Really Want?

Wednesday November 9, 2011 | Filed under: Industry Initiatives, News About ASI, Research, Using Ad Specialties

This week, ASI released its latest study, which addresses the key question, “Are you delivering what end-users really want?” The answer may surprise you.In the first industry study...

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Counselor Names Power 50

Tuesday November 8, 2011 | Filed under: ASI Shows, Community, Industry Initiatives, Members, News About ASI

Timidity has no place in business. And if Polyconcept’s recent history has shown us anything, it’s exactly that. When Polyconcept’s Philippe Varnier, Yann Leca and David Nicholson ...

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