Thoughts and opinions on the advertising specialty industry

Giving What We Can

Tuesday December 22, 2015 | Filed under: Community, News About ASI

Growing up, I benefited from charitable people and agencies.I remember when my disabled mom caught a ride with a neighbor into Columbus, Indiana, to file for welfare. (I recently f...

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My 100-Year-Old Promotional Memory

Monday December 7, 2015 | Filed under: Community, News About ASI, Research, Using Ad Specialties

Every Fall, ASI conducts a corporate gift-giving survey to find out how much companies across the country are spending on client and employee gifts this holiday season. And every y...

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Powerful People, Powerful Lessons

Thursday November 5, 2015 | Filed under: Community, Members, News About ASI

Remember Borders, the once-giant bookstore chain? At its peak, Borders and its chief competitor, Barnes and Noble, controlled a combined 40% of the bookselling market. While numero...

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Build a Better Company

Tuesday October 13, 2015 | Filed under: Members, News About ASI

Until recently, very few companies gave much thought to their “corporate culture.” How times have changed. Now, smart companies go out of their way to ensure employees maintain a p...

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Fall Fashion: Can You Dig It?

Monday September 21, 2015 | Filed under: Community, Guest Blog, News About ASI

Our annual Style Issue and high-fashion shoot for Wearables is an exercise in ambition. Instead of everyday polos and T-shirts, we challenged preconceived notions of promotional ap...

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With Direct Link, the Future is Now

Tuesday September 1, 2015 | Filed under: News About ASI

In today’s business world, a positive customer review is as valuable as an ironclad sales contract. Whenever one hits my inbox, I’m tempted to post it on a billboard. The Internet ...

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With You Every Step of the Way

Thursday August 20, 2015 | Filed under: Community, Guest Blog, News About ASI

Imagine inviting a crew of co-workers into your home for two days from dawn to dusk to shoot a commercial for your company. It happened at my house and, as you can imagine, it was ...

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Update from ASI’s CTO

Monday August 3, 2015 | Filed under: ASI Shows, Community, Guest Blog, News About ASI

There are few things more productive than getting together with your peers to brainstorm pressing issues everyone can relate to and learn from, especially when the topics concern n...

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Triumphs, Tears and Tips in Chicago

Thursday July 23, 2015 | Filed under: ASI Shows, Community, Members, News About ASI

ASI ended its last major show of the 2015 season with fireworks and fanfare in Chicago, with attendance up nearly 3% over 2014, tons of fun at our new networking clubs and a fast-p...

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Love Thy Neighbor

Saturday June 20, 2015 | Filed under: Community

One of my earliest memories is from a shopping trip to a G.C. Murphy store in downtown Columbus, Indiana. This dime store, as discount stores were called then, had bikes and fun to...

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