Latest

Promos Abound During Global Climate Strike
Promos Abound During Global Climate Strike

Students across the U.S. and around the world walked out of their classrooms in protest.

Study: Factory Audits Fail To Protect Garment Workers
Study: Factory Audits Fail To Protect Garment Workers

The findings from a labor rights group could be worth a review by promotional products companies that source apparel internationally.

AHEAD Adds 5 Cap Decoration Techniques
AHEAD Adds 5 Cap Decoration Techniques

Headwear and apparel supplier AHEAD (asi/33220) has added five new hat decoration techniques for spring 2020, several of which were designed...


Tariffs and the Promo Products Industry

A trade war between the U.S., China and others continues to escalate, as each side targets nations with more tariffs on imported goods. Below is...


Top Trends In Corporate Gift-Giving

Check out seven hot holiday trends guaranteed to impress buyers.


HYLETE’s Charitable Outreach Aims To Support Female Student-Athletes

The fitness lifestyle apparel brand has partnered with the GRACEDBYGRIT Foundation.


Wearables News Briefs - September 2019

Penn Emblem (asi/77120) announces the promotion of Tyler Joseph to digital marketing manager. Joseph has been at Penn Emblem since 2017,...


Staples Promo Products Names New Top Executive

Harvard graduate Matthew Eckhouse takes over from Richard Witaszak.


Alphabroder Releases Over 130 New Apparel Styles

The garments were on display at the PPPC National Convention in Toronto.


In The News - September 2019

Chocolate Inn | Lanco's (asi/44900) Chris Barlow, regional sales manager, has been elected a Trustee of the SAAGNY (Specialty Advertising...

Products

Alphabroder Releases Over 130 New Apparel Styles
Alphabroder Releases Over 130 New Apparel Styles

The garments were on display at the PPPC National Convention in Toronto.

AHEAD Adds 5 Cap Decoration Techniques
AHEAD Adds 5 Cap Decoration Techniques

Headwear and apparel supplier AHEAD (asi/33220) has added five new hat decoration techniques for spring 2020, several of which were designed...

Flashy Caps & Hats
Flashy Caps & Hats

Caps generate 3,400 impressions in their lifetime, the second highest of all products. Cap America Inc. (asi/43792) This...

Apparel Makeover: 8 Ways To Turn Tees Into Top-Performing Promos
Apparel Makeover: 8 Ways To Turn Tees Into Top-Performing Promos

Bye-bye, basic T-shirts. Hello, eye-catching apparel. Take promo tees from "seen it" to "gotta have it" with these trend-setting styles. We're...

Mergers & Acquisitions

Industry Vet John Bates Launches Bates Group
Industry Vet John Bates Launches Bates Group

The new multi-line agency has acquired Doyle Group.

BDA Will No Longer Be Acquiring BrandVia
BDA Will No Longer Be Acquiring BrandVia

The two Top 40 firms have agreed to call off the acquisition.

InnerWorkings Acquires Madden Communications
InnerWorkings Acquires Madden Communications

The deal expands InnerWorkings’ reach in the adult beverage vertical, leading to contracts with MillerCoors and others.

Augusta Sportswear Acquires Pacific Headwear

Georgia-based Augusta Sportswear...


Private Equity Firm Buys Xindao

Xindao is a large European-based promotion...

Case Studies

Promos Abound During Global Climate Strike
Promos Abound During Global Climate Strike

Students across the U.S. and around the world walked out of their classrooms in protest.

HYLETE’s Charitable Outreach Aims To Support Female Student-Athletes
HYLETE’s Charitable Outreach Aims To Support Female Student-Athletes

The fitness lifestyle apparel brand has partnered with the GRACEDBYGRIT Foundation.

Trend Alert: Cannabis Swag’s Expansion
Trend Alert: Cannabis Swag’s Expansion

Limited edition merch for a cannabis history pop-up museum is another sign of the opportunity promo pros have in the legal marijuana market.


Beto’s Profane Phrase Adorns T-Shirt Raising Money To End Gun Violence

The tee is part of a growing trend in whic...


Custom Scrunchies Are Hot Promo Trend

A time traveler from the '90s would feel...

Awards

Top 40 Distributors 2019
Top 40 Distributors 2019

Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.

Top 40 Suppliers 2019
Top 40 Suppliers 2019

Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.

2019 Counselor Distributor Choice Awards - Winners
2019 Counselor Distributor Choice Awards - Winners

Below are the winners for the 2019 Counselor Distributor Choice Awards. Representing 50 different product award categories, these suppliers were...

Best Places to Work 2018
Best Places to Work 2018

Counselor honors the top industry workplaces through an exclusive survey and rankings. Click on the company links below to find out what makes...

How-To

How To Develop A Sales Routine
How To Develop A Sales Routine

Reps may think it’s a dirty word, but it’s actually imperative to successfully guide the workday.

How To Start Your Own Apparel Line
How To Start Your Own Apparel Line

3 tips from Wearables magazine.

How to Build A High-End Showroom
How to Build A High-End Showroom

Create a client experience that translates to sales.

How To Decorate On Delicate Fabrics
How To Decorate On Delicate Fabrics

I've been an embroiderer for a long time, but it's only in the last couple of years that I finally broke through my fear of embroidering on sheer...