News

Writing Instruments By the Numbers
Writing Instruments By the Numbers
Counselor

Counselor has launched a new series that incorporates 2015 ESP search data for the most popular product categories. This edition focuses on writing...

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Best Places to Work - JH Specialty
Best Places to Work - JH Specialty
Counselor

This Indiana distributor firm knows how to work hard and play hard.

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Promo Products Take Over Temple University
Promo Products Take Over Temple University
Web Exclusive

Temple University welcomed its incoming freshmen class this week with TempleFest, an annual festival where student organizations and local...

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Canadian Promo Market News - August 2016
Canadian Promo Market News - August 2016
Promogram Canada

ESP Canada (asi/63855) has promoted Sue Pereira to the position of administration manager and Ashley Crewe to the position of key account...

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Q&A: Bright Apparel Sourcing Ideas
Q&A: Bright Apparel Sourcing Ideas
Wearables

Is your client asking for colorful hair bows, polos with ¾-length sleeves or kids’ backpacks in yellow? We know where to find them.

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Video: Get Strategic on Social Media
Video: Get Strategic on Social Media
Web Exclusive

Social media is an essential marketing tool for today's businesses. In this edition of the Wearables Playbook, Senior Editor Theresa Hegel shares...

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Industry Scam Alert
Industry Scam Alert
Web Exclusive

ASI urges everyone in the promotional products industry to be on alert for potential scams after a handful of suppliers were targeted by thieves...

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Best Supplier Self-Promotion - Logomark
Best Supplier Self-Promotion - Logomark
Counselor

During the summer, "drought" is a term that can be equally applied to sales and meteorology. But through its "12 Weeks of Summer" campaign,...

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Carhartt Recalls Flame-Resistant Sweatshirts
Carhartt Recalls Flame-Resistant Sweatshirts
Promogram

Dearborn, MI-based workwear brand Carhartt notified customers on Wednesday, August 17 that nine styles of its flame-resistant sweatshirts showed...

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Best Distributor Self-Promotion - Sonic Promos
Best Distributor Self-Promotion - Sonic Promos
Counselor

"Kick-Ass Promotional Marketing Agency" may be a self-proclaimed moniker for Sonic Promos (asi/329865), but the Gaithersburg, MD-based...

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Best Client Promotion - Bienali Promotions
Best Client Promotion - Bienali Promotions
Counselor

Almost one-third of women and almost a quarter of men have experienced some type of physical violence at the hands of an intimate partner,...

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ASI Promo Poll Predicts Next President
ASI Promo Poll Predicts Next President
Promogram

Clinton Expands ASI Poll Lead Hillary Clinton has extended her lead over Donald Trump in the ASI Presidential Promo Poll. The Democratic...

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How-To

How To Master Texting for Business
How To Master Texting for Business

These tips will keep your professional SMS communications on point. Know When to Text: Texting can be an excellent communication vehicle...

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Hats: Screen Printing or Dye Sublimation?
Hats: Screen Printing or Dye Sublimation?

Screen printing may not always work on hats. Each decoration technique has its pluses and minuses and associated costs. Which technique will suit...

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How To Handle Angry Clients
How To Handle Angry Clients

Use these ideas to calm clients down and find viable solutions to the issues that have upset them. Match Their Intensity: Flip the...

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How to Choose the Right Ink for Your Screen Prints
How to Choose the Right Ink for Your Screen Prints

Screen printing seems simple: burn a design, put down some ink, move a squeegee, in some cases cure a print, and then move on to the next color...

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How To Score Product Sales In The Yoga Market
How To Score Product Sales In The Yoga Market

The number of Americans participating in yoga is about on par with the nation's golfer population. The time has come to tap into this expanding...

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5 Tips for Creating a Great Hot Pad
5 Tips for Creating a Great Hot Pad

Hot pads are a great personalized gift or sale item at craft shows.

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How To Deal With Difficult Coworkers
How To Deal With Difficult Coworkers

Avoid getting tangled in their messy web.

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3 Tips If You’re Considering 3-D Printing
3 Tips If You’re Considering 3-D Printing

Three-dimensional printing is not a new process - it's actually been around since the 1980s. But in the past few years, the potential uses have...

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How To Utilize Special-Effect Screen-Prints
How To Utilize Special-Effect Screen-Prints

Ordinary screen prints can be eye-catching enough on a garment, but printing with special-effect inks can take your ability to wow the eye to an...

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