Latest

Promo Firms Reopen Following Hurricane Florence
Promo Firms Reopen Following Hurricane Florence

Hurricane Florence has been downgraded to a tropical depression after ravaging the Carolinas over the weekend. Historic rainfall and flash floods...

Recall On Ellen DeGeneres Brand Infant Coveralls
Recall On Ellen DeGeneres Brand Infant Coveralls

Safety officials in the U.S. and Canada have announced a recall on ED by Ellen DeGeneres infant coveralls because they pose a choking threat to...

Precision Products  LLC Acquires Signature Tumblers
Precision Products LLC Acquires Signature Tumblers

The deal helps broaden Precision’s product offerings.


State-by-State Breakdown of Promotional Product Sales

Our exclusive data breaks down annual distributor revenues by state. Plus, infographics detail state-by-state measurements of consumer...


Obituary: Cres Morrison

Cres Morrison, an industry pioneer and a founding member of WRAP/V, the first supplier incentive travel program offered to distributors, passed...


In The News - September 2018

IMAGEN Brands , parent company of Crown Products (asi/47700) and Vitronic (asi/93990), has released its 2018 Holiday Magazines in both print...


Is This the Next Evolution of Apparel Customization?

Brennan Mulligan, founder and CEO of Skyou Inc. (asi/87637), has been in the mass customization space since the turn of the century, when he took...


Amazon Launches Store to Promote Small Businesses

Shoppers on Amazon can now buy exclusively from U.S.-based small and medium-sized businesses through a special store the web-retailer unveiled...


2018 Supplier State of the Industry Report

No matter how many innovative products you develop, how strong your relationships with distributors are or how accommodating your customer...


Choose the Right Promo Apparel for Clients

Choose the right gear for the right group.

Products

Is This the Next Evolution of Apparel Customization?
Is This the Next Evolution of Apparel Customization?

Brennan Mulligan, founder and CEO of Skyou Inc. (asi/87637), has been in the mass customization space since the turn of the century, when he took...

Versatile Jackets & Vests
Versatile Jackets & Vests

ASI research shows that 45% of end-users consider jackets a high-end item, the most among apparel products. When used properly, they can motivate...

Putting Together The Fashion Shoot
Putting Together The Fashion Shoot

This year's Wearables fashion shoot focused on end-user archetypes. We created 10 personas and found them industry apparel and accessories to...

Scenes From The Fashion Shoot
Scenes From The Fashion Shoot

Each year, Wearables puts together an elaborate fashion spread, showcasing the hottest industry apparel and accessories, presented in a creative...

Mergers & Acquisitions

Precision Products  LLC Acquires Signature Tumblers
Precision Products LLC Acquires Signature Tumblers

The deal helps broaden Precision’s product offerings.

HUB Promotional Group Acquires Origaudio
HUB Promotional Group Acquires Origaudio

Earlier this week, the Top 40 supplier also announced its acquisition of BCG Creations (asi/37693).

HUB Promotional Group Acquires BCG Creations
HUB Promotional Group Acquires BCG Creations

Top 40 supplier HUB Promotional Group has purchased Canada-based BCG Creations (asi/37693), the companies announced today. Financial terms of the...

Promo Supplier Hospitality Mints Acquired By Texas Firm

El Paso, TX-based Mount Franklin Foods,...


The Image Group/Target Marketing Acquire Thomas Marketing

Jon Levine, Jim Nathanson and Jay...


InnerWorkings Announces Alliance With KPMG

Top 40 distributor InnerWorkings...

Case Studies

Fisher Space Pen Celebrates 50 Years In Space
Fisher Space Pen Celebrates 50 Years In Space

Promo supplier Fisher Space Pen Co. (asi/54423) has released a limited edition pen and coin set to commemorate the anniversary of its flagship prod...

Dodgers To Make Crypto, Sports History With Digital Bobblehead
Dodgers To Make Crypto, Sports History With Digital Bobblehead

The professional baseball team’s promotional giveaway is scheduled for a Sept. 21st game against the San Diego Padres.

Pro Wrestling Tees Sees Record Sales
Pro Wrestling Tees Sees Record Sales

When most people think professional wrestling, the first three letters that come to their mind are WWE (World Wrestling Entertainment). Well, the...

Promo Products Abound At Local Art Festival

The swag helped with everything from brand...


Kitsch Is Culture: Imprinted Drinkware Exhibit A Window To Israeli History

“A Toast To Israel!” features decorated gl...


Students Flock To Promo Products At CollegeFest

The rain couldn't stop thousands of...

Awards

Top 40 Distributors 2018
Top 40 Distributors 2018

Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.

Top 40 Suppliers 2018
Top 40 Suppliers 2018

Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.

2018 Hot List
2018 Hot List

Meet the new stars shaking up the promo market with their ambition, empathy and passion to be the very best.

Best Places to Work 2018
Best Places to Work 2018

Counselor honors the top industry workplaces through an exclusive survey and rankings. Click on the company links below to find out what makes...

How-To

5 Ways to Gain Trust with Employees
5 Ways to Gain Trust with Employees

FACT: Survey results from Harvard Business Review show about 60% of employees trust strangers more than their own boss. 1. Pick a management...

How to Recruit and Hire Top Talent
How to Recruit and Hire Top Talent

A recent Glassdoor survey found that 76% of recruiters say struggling to find qualified candidates is their top complaint. 1. Create an...

How to Reduce Employee Stress
How to Reduce Employee Stress

FACT: A recent Gallup study found that about two-thirds of full-time employees experience burnout on the job. 1. First, understand the...

How to Use Snapchat to Build Your Brand
How to Use Snapchat to Build Your Brand

Advice for finding more success in sales and beyond.