Latest

U.S.-China Trade War Continues With Second Round of Tariffs
U.S.-China Trade War Continues With Second Round of Tariffs

The U.S. has fired the latest salvo in its trade war with China, vowing to impose a 25% tariff on another $16 billion worth of Chinese goods...

A4 Promotions and Incentives Acquires Square One Promotional Products
A4 Promotions and Incentives Acquires Square One Promotional Products

Two Sacramento, CA-based distributors have come together in a deal that sees A4 Promotions and Incentives, an affiliate of Top 40 distributor...

ETS Express Launches First Round of PromoStandards Integration
ETS Express Launches First Round of PromoStandards Integration

Top 40 supplier ETS Express (asi/51197) announced that it has recently launched its first round of integration of PromoStandards - guidelines...


Introducing 'Gorpcore,' the Latest Street Style

In a Nutshell: - Outdoor apparel, from high-end puff jackets to windbreaker sweaters, is a hot streetwear trend. - Gorpcore, as it's...


Health Canada Recalls Children’s Jackets

The garments’ drawstring poses an entanglement hazard.


Obituary: Jay Reimers

Jay Reimers, a legendary multiline rep in the promotional products industry, passed away on July 31 in St. Louis. He was 90. Reimers worked...


People On The Move - August 2018

The Occasions Group, parent company of Carlson Craft (asi/43920), has welcomed Doug Dittbenner as its new director of business development....


In The News - August 2018

Post-Up Stand (asi/79052) has announced the addition of the Vintage Collection to its expanding product line. The Vintage Collection is a line...


ASI’s ESP Platform Meets New Prop 65 Product Warnings

ESP automatically displays Prop 65 labels at every point supplier, distributor and end-buyer interact


State of the Industry 2018

Our in-depth look at key trends shaping the promo market and advice for leveraging them to build your business.

Products

Introducing 'Gorpcore,' the Latest Street Style
Introducing 'Gorpcore,' the Latest Street Style

In a Nutshell: - Outdoor apparel, from high-end puff jackets to windbreaker sweaters, is a hot streetwear trend. - Gorpcore, as it's...

Hot Promotional Apparel Trends For Fall
Hot Promotional Apparel Trends For Fall

A look at the most popular apparel trends for the upcoming season.

Exceptional Women’s Apparel
Exceptional Women’s Apparel

Years ago, the industry ditched the idea of men's smalls in women's apparel programs. Today, supplier offerings for women are so expansive, you...

Cannabis Activity Heats Up in Ontario
Cannabis Activity Heats Up in Ontario

The province is already seeing an influx of cannabis industry representatives.

Mergers & Acquisitions

A4 Promotions and Incentives Acquires Square One Promotional Products
A4 Promotions and Incentives Acquires Square One Promotional Products

Two Sacramento, CA-based distributors have come together in a deal that sees A4 Promotions and Incentives, an affiliate of Top 40 distributor...

Private Equity Firm Recapitalizes Next Level Apparel
Private Equity Firm Recapitalizes Next Level Apparel

Next Level Apparel (asi/73867), the eighth largest supplier in the promotional products industry, announced Monday that it's been recapitalized...

Ennis Completes Merger With Wright Business Graphics
Ennis Completes Merger With Wright Business Graphics

Ennis, Inc. (asi/52493) has announced the completion of a merger between Portland, OR-based Wright Business Graphics with a wholly-owned entity...

Gemline Hires New VP of Sales

An experienced sales executive whose...


LaSalle Capital Acquires National Gift Card Corp

Chicago-based private equity firm...

Case Studies

Space: The Next Frontier for Trump Campaign Merch
Space: The Next Frontier for Trump Campaign Merch

The president’s re-election campaign plans to sell promotional products embellished with a “Space Force” logo.

California Wildfires Impacting Promo Firms
California Wildfires Impacting Promo Firms

Evacuations and lost business are two of the challenges some industry companies are facing.

Promotional Products Abound at Pennsylvania Renaissance Faire
Promotional Products Abound at Pennsylvania Renaissance Faire

Branded T-Shirts, mugs, hats and more could be found throughout the shire during the fantastical faire’s opening weekend.

Awards

Top 40 Distributors 2018
Top 40 Distributors 2018

Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.

Top 40 Suppliers 2018
Top 40 Suppliers 2018

Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.

2018 Hot List
2018 Hot List

Meet the new stars shaking up the promo market with their ambition, empathy and passion to be the very best.

Best Places to Work 2018
Best Places to Work 2018

Counselor honors the top industry workplaces through an exclusive survey and rankings. Click on the company links below to find out what makes...

How-To

How to Reach Younger Generations with Social Media Marketing
How to Reach Younger Generations with Social Media Marketing

The Experts - interviews with the brightest minds in business.

How To Use LinkedIn to Reach Key People
How To Use LinkedIn to Reach Key People

Take these all-important steps to up your success rate in finding decision-makers on the leading business social media site. 1. Complete Your...

How To Win Over Key People
How To Win Over Key People

Don’t look for the decision-maker by using a hard sell. Start with getting key people on your side first to build trust and goodwill.

How To Sell Trophies and Awards
How To Sell Trophies and Awards

The "everyone gets a trophy" approach to youth sports may have its detractors, but for promo distributors, it's a welcome opportunity. Here are...