Thoughts and opinions on the advertising specialty industry

Media Agrees That Promo Products Work, Now Grow Your Sales

Monday December 8, 2008 | Filed under: Education, Guest Blog, Industry Initiatives, Media Coverage, Research, Using Ad Specialties

From Scott Fuhr, director of corporate communications at ASI: There's been a lot of buzz recently about advertising specialties in the media.  That's important for you, because ...

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Happy Holidays

Tuesday November 25, 2008 | Filed under: Members

As we prepare for our annual Thanksgiving traditions with family, friends and business associates, I'd like to take a moment to wish you the best this holiday season. I value your ...

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PowerPoint of Ad Specialties Study (With Video) for Your Use

Monday November 24, 2008 | Filed under: Education, Research

Readers have been asking me for a presentation with the results of the advertising specialties effectiveness study from ASI that they can use for training their sales staff.  The ...

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Changes to '09 Shows All About You - Make Dollars Count

Wednesday November 19, 2008 | Filed under: ASI Shows, News About ASI

During the past few months, we've been reviewing our operations at ASI Show to determine what we need to do for you and for the industry in the face of an uncertain 2009.  Now, mor...

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Video About Incentivizing Top Reps

Thursday November 13, 2008 | Filed under: Education, Industry Initiatives, News About ASI

Keeping sales reps motivated to reach peak performance is a challenge for nearly every industry company and is a hot topic among peers and in our publications. On the final day of ...

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ASI Power Summit Video of Distributor-Supplier Roundtable, New Power 50

Tuesday November 11, 2008 | Filed under: Education, Industry Initiatives, News About ASI

 At the ASI Power Summit we just announced the third annual Counselor Power 50 ranking of the most influential leaders in the advertising specialty industry. You might be surprised...

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New Study Reveals Value of Ad Specialties - From ASI Power Summit

Monday November 10, 2008 | Filed under: Education, Industry Initiatives, News About ASI, Research, Using Ad Specialties

The second ASI Power Summit - a meeting of nearly 200 top leaders from our industry is underway and it's already proving to be interactive and provocative in its first full day.Las...

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Talk to Your Clients Now About the Economy

Thursday October 30, 2008 | Filed under: Community, Education, Guest Blog

From Jennifer Brown, Director and Social Chair for CAPPA: Back in 1992, when Bill Clinton ran for president, his campaign slogan was "It's the economy, stupid!"  Sure enough, 16 y...

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Invest in Technology While Riding the Roller Coaster

Thursday October 23, 2008 | Filed under: Education, Industry Initiatives, News About ASI

The news and editors at our magazines and on our ASI Internet Radio show are keeping us updated about the latest economic and market changes - with ups-and-downs like a roller coas...

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Learning From Startups, Wearables Trends and Rising Prices

Wednesday October 8, 2008 | Filed under: Education, Members, News About ASI, Using Ad Specialties

ASI was the winner of four national awards for editorial and design from FOLIO: magazine recently, recognizing coverage in our magazines of wearables trends, rising prices, and cha...

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