Promo Insiders
If it impacts the promotional products industry, then the editorial team for Counselor, ASI’s flagship publication, is on top of it. Join these industry insiders as they delve into the issues, challenges and opportunities that matter most to promo.
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6/2/2023
Gemline’s Frank Carpenito Talks Sustainability Goal-Setting & Avoiding Greenwashing
In this episode of Promo Insiders, the president and CEO of the Top 40 supplier discusses his company’s most recent CSR report and its plans for the future.
5/25/2023
Talking Creativity and Favorite Campaigns With the Up-and-Comer Distributor of the Year
Since late 2021, Tommy Gomez has increased his sales at Brilliant (asi/146116) by an impressive 1,600% due to his dedication to customized solutions and an unparalleled client experience.
5/25/2023
Discussing Recent Developments at Brand Blvd
The distributorship in Ontario recently announced the appointment of a new CEO. What does this mean for the company?
5/17/2023
Breaking Down Distributors’ Q1 Performance & the Outlook for 2023
ASI’s news director and senior research executive discuss the key stories and trends behind the industry’s first quarter sales, while offering insights into where things are going in the months ahead.
5/12/2023
The Mission: Turn Myron Into a Powerhouse Again
Longtime industry leader Jeff Lederer has returned to promo with the acquisition of Myron and is intent on making the struggling Top 40 distributor a resurgent force. He discusses that here.
5/11/2023
What’s the Future of Sales Roles, Manufacturing Work & Other Jobs in the AI Age?
David Espindola, a technologist, futurist and author who just penned a book on artificial intelligence and humanity, answers that question and related important ones from both practical and profound perspectives.
5/5/2023
Highlights From ASI’s Ad Impressions Study
We uncover the surprising findings and best strategies to take from ASI’s annual comprehensive report on the power of promo.
4/25/2023
Can a Promo Product Save a Life?
A distributor owned by Donate Life America is using 100% of the proceeds from each sale to support organ, eye and tissue donation.
4/21/2023
Marking One Year of PCNA’s Proud Path
Holly Brown and AJ Dickson of Top 40 supplier PCNA talk about how the company’s Proud Path initiative has grown in the last year and what they have in store for the future.
4/13/2023
Spring Has Sprung
Executive Editors Theresa Hegel and Sara Lavenduski share their seasonal traditions, try new sweet treats and discuss ways distributors can take advantage of the thaw to sell more promo.
4/5/2023
Greenwashing, Greenhushing & How To Avoid Both
ASI editors Theresa Hegel and Christopher Ruvo discuss the ins and outs of these important sustainability-related topics, and offer strategies for undertaking eco initiatives and responsibly marketing them.
3/31/2023
Distributors’ Biggest Client Pet Peeves – And How To Solve Them
Amy Clyne of Top 40 distributor Kaeser & Blair shares her advice for the most common client challenges as listed by our readers.
3/17/2023
Analysis of the Biggest DC News Stories Impacting Promo
The Promo Insiders crew discusses what bank failures, noncompete bans and independent contractor legislation will mean for the industry.
3/9/2023
Marking International Women’s Day
Ann Baiden from Innovatex Solutions in Ontario reflects on the important observance and her efforts to advance women’s causes.
3/7/2023
SnugZ USA Reborn: Integration & Service Challenges Behind, the Top 40 Supplier Is Ready for a Strong 2023
CEO Brandon Mackay candidly discusses the post-acquisition integration challenges that led to service problems in 2022 – and how the firm has put the issues in the past.
2/23/2023
Social Missions & Sustainability Score-Keeping
Kevin McCracken, co-founder of Social Imprints, talks about baking social responsibility and “fair-chance” hiring into your company’s ethos, as well as how sustainability efforts can improve the industry as a whole.
2/14/2023
An Update on the Travel Industry
Two experts return to the podcast to give an update on this recovering sector.
2/8/2023
Breaking Down Promo’s Record-Tying 2022 Sales
ASI’s Nate Kucsma and Christopher Ruvo examine the industry’s strong 2022 performance and discuss what lies ahead in 2023.
2/3/2023
Talking Casual Fashion With SanMar’s Trend Analyst
Vicki Ostrom explains how comfortable apparel became synonymous with style.
1/24/2023
How Promo Can Help End Plastic Pollution
Gia Machlin of New York City distributor EcoPlum discusses the importance of creating a Global Plastics Treaty and strategies distributors can use to become more sustainable.
1/20/2023
The Future of HPG and Evans Following the Big Acquisition
Top 40 supplier HPG this month acquired fellow Top 40 firm Evans Manufacturing. What can distributors expect in terms of service? How does the deal benefit the firms and their customers? Plus, where is M&A in promo headed?
1/18/2023
Frank’s Take: Gemline’s New CEO Gets Candid on the Challenges, Opportunities & Evolution of Promo
The just-promoted chief executive of the industry’s 10th largest supplier, Frank Carpenito talks everything from consolidation and supplier service levels, to changing end-client demands, sustainability, potential recession impacts and more.
1/12/2023
Recapping ASI Show Orlando
ASI Media’s editors talk about the first major industry event of 2023, which featured instructive education, insightful keynote speakers and a bustling floor of supplier exhibits.
1/6/2023
10 Bold Predictions for 2023
The editors of ASI Media predict the trends and issues that will define the year ahead for the promo industry.
12/22/2022
Building the Dallas Cowboys Brand: A Chat with Charlotte Jones
Charlotte Jones, who spearheads business operations and marketing strategies for the Dallas Cowboys, shares insights into the sports franchise’s brand and previews her upcoming keynote at the ASI Show Fort Worth.