Promo Insiders
If it impacts the promotional products industry, then the editorial team for Counselor, ASI’s flagship publication, is on top of it. Join these industry insiders as they delve into the issues, challenges and opportunities that matter most to promo.
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5/5/2021
Supply Chain Upheaval and the Promo Products Industry
Supplier Jeffrey Nanus shares key insights on the issues that are causing inventory problems and rising prices, and why he believes the challenges are navigable.
4/29/2021
How to Nurture Hope During a Prolonged Crisis
Grief counselor Steve Sewell shares principles moving through a period of uncertainty.
4/21/2021
Diplomacy & Promo: Industry Veteran Receives Leadership Award
Wendy Williams has more than 30 years of experience as a citizen ambassador.
4/14/2021
Small Businesses During the Pandemic
Smaller firms have been hit harder than the rest of the promo industry; ASI editors explore the issue and how distributors are coping.
4/7/2021
Overture Promotions on the Ascent
Lou Weisbach and Jo Gilley discuss their plans for making the Top 40 distributor an international branding agency powerhouse.
3/26/2021
Digital Rewards Are Hotter Than Ever
Brian Duran of MediaTree Rewards discusses the supplier’s explosive growth during the pandemic.
3/24/2021
Best Practices for Fulfillment Services
A Chicago distributor discusses perfecting the fulfillment and kitting process during COVID.
3/17/2021
Reflections, Predictions After a Year in a Pandemic
ASI staffers talk about an unprecedented year and how it will shape their future.
3/10/2021
How Promo Distributors Can Increase Sales With Digital Marketing Services
Two experts share how promo distributors can generate a new revenue stream with digital marketing services.
3/3/2021
Promo Insanity Contest Predictions
The Promo Insiders crew predicts the winners of ASI’s new product contest.
2/24/2021
Self-Care Tips After a Year of COVID
Mental wellness expert and coach Martha Munroe provides tips for better health.
2/10/2021
Show Some Love to Your Co-Workers, Clients
Whether it’s a thank-you card or a food gift, a little appreciation goes a long way for the people in your professional sphere.
2/3/2021
What To Do When an Order Goes Wrong
Promo pro Stephen C. Peeke shares can’t-miss strategies for handling order debacles.
1/29/2021
Sending Words of Encouragement During COVID
Kevin Quinn of Boundless talks about the encouraging emails he's sent to colleagues since the beginning of the pandemic.
1/28/2021
Opening a Business During the Pandemic
Screen printer Brian Baxter, who opened a brick-and-mortar location last year, discusses some of the challenges he faced.
1/22/2021
Speaking with the 2021 Distributor Salesperson of the Year
BAMKO’s Brett Marz discusses the company’s early days and his massive sales during the pandemic.
1/20/2021
Crush Q1: Turn the Quarter into a Win for Your Promo Business
Two promo distributors that grew sales substantially in 2020 share strategies to turn Q1 2021 into a similar success.
1/15/2021
Getting Noticed and Being Visible
Jamie Young of Uptown Screen Printing hired a speaking coach to help her marketing.
1/7/2021
How to Turn 2021 Into a Success for Your Promo Business
Use these strategies in sales, marketing and operations to power growth.
12/17/2020
Finding New Business Opportunities in 2020
Russell Bird discusses opening and marketing You Need a Barbecue.
12/15/2020
The New Rules for Dressing for Work
Stylist Lani Inlander gives examples of how comfort and professionalism can meet.
12/8/2020
Small Business Revolution
Ty Pennington and Amanda Brinkman discuss shooting the new season during the pandemic.
12/4/2020
How to Handle Q4 Shipping Woes
ASI editors discuss strategies that the promo industry can use to get through an unprecedented holiday season.
12/1/2020
Managing Gen Z Employees During a Pandemic
Logan Altman and Jolene Pringle discuss the challenges of managing Gen Z employees.