Promo Insiders
If it impacts the promotional products industry, then the editorial team for Counselor, ASI’s flagship publication, is on top of it. Join these industry insiders as they delve into the issues, challenges and opportunities that matter most to promo.
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2/16/2022
Leveraging Opportunities During COVID
Rich Corvalan at Zing Manufacturing in Phoenix discusses the company’s big year in 2021, including an industry-exclusive contract with retail drinkware brand S’well.
2/10/2022
First Look: ASI’s Ad Impressions Study
Find out more about which promo products are most influential, and how both distributors and suppliers can use this comprehensive report.
2/2/2022
Strategies for Overcoming Omicron-Driven Worker Absences
Matt Hare and Josh Diamond, two health and safety leaders at Hit Promotional Products, share best practices for navigating workers being out sick in high numbers during the latest COVID surge – and potentially the next one.
1/26/2022
Contending With COVID Uncertainty
Licensed psychologist Dr. Melissa Whitson offers her expertise on coping with long-term pandemic stress and modeling emotional intelligence for others.
1/19/2022
The Importance of Diversity
Promo expert and author Darryl Jenkins explains how embracing diversity can deepen relationships, promote personal growth and improve company performance.
1/11/2022
NFTs and the Promo Industry
Three promo pros unravel the mysteries of this new digital tech.
1/7/2022
Insights Into SnugZ USA’s Acquisition of Sweda
Brandon Mackay of SnugZ USA and Jim Hagan of Sweda discuss SnugZ’s acquisition of Sweda and what it means for the companies – and the industry – going forward.
1/5/2022
Create Connections & Commerce With Promo Products
Sales and persuasion expert Carolyn Strauss, who is speaking at ASI Shows this year, serves up strategies for success.
12/22/2021
Generate Creative Content and Build Your Brand
Jessica Gibbons-Rauch shares tips on how to marry strategic planning with spontaneous posting to create a content marketing plan.
12/15/2021
Becoming a Digital Thought Leader
Dawn Raquel Jensen discusses establishing digital authority and thought leadership over social media and shares how to generate content that converts.
12/8/2021
Trends in Sustainable Fashion
Dr. Noshua Watson, founder of Interwoven Impact, a social impact analytics consultancy for content companies, shares strategies for promo companies that want to make their swag more sustainable.
12/1/2021
A Chat With SanMar’s New VP of Sales
Steve Cuthbert, previously a vice president of sales at The North Face, shares insights on everything from trends to leadership.
11/24/2021
Keeping the Faith With Lynka’s John Lynch (With an Assist From Bon Jovi)
ASI Media’s Michele Bell talks to Jersey native and Poland-based Lynka President John Lynch on the ups & downs of getting his first novel (a thriller topping the charts in Poland) published and his recent merger with Top 40 supplier Vantage Apparel.
11/18/2021
Wacky Treats and Things to be Thankful for
For the second year in a row, ASI Media editors sampled unusual fall snacks.
11/10/2021
Preparing Your Business for the Exit Phase
A financial expert discusses creating a company exit plan and how to get the most value from your business.
11/5/2021
Exploring the Promo Items Gen Z Craves
We spoke with our editorial intern to learn which categories are most popular on campus. Find out what he had to say.
10/27/2021
Releasing the Kraken
How was the Seattle Kraken brand created and how is branded merchandise being used to support the NHL’s newest team? Co-owner Jay Deutsch, also founder/CEO of Top 40 distributor BDA, explains here.
10/22/2021
Surviving the Q4 Supply Chain Storm
ASI Media’s Christopher Ruvo delves into the supply chain crisis facing promo and explains how distributors can best navigate it.
10/18/2021
Running a Woman-Owned, Minority-Owned Business
First-generation immigrant Michelle Chen shares the origin story of Fremont, CA-based Fossa Apparel.
10/13/2021
Choosing Positivity Amid Adversity
Maria Brady of Marakae Marketing shares important lessons she learned during a recent health journey.
10/6/2021
Autumn, Halloween Bring Promo Opportunities
ASI Media staffers share their fall faves and give a few tips on how to capitalize on the season of sweets.
10/1/2021
#PromoSpace: Canada Heading Into Q4
Canadian promo pros share their insights on current opportunities and challenges as the country reopens, and what they expect for Q4.
9/29/2021
Previewing the Power Summit
Get the scoop on the industry’s premier leadership event, which offers education, networking and more.
9/27/2021
Product Innovation, Multicultural Marketing With Richard Montañez
The former vice president of multicultural sales and marketing at PepsiCo North America shares what he’s learned about navigating crises and deftly leading a team.
9/22/2021
Cultivating a Family Business
Sandtricia Strickland, president of Essential Creations Chicago, reflects on over 20 years in the promotional products industry.