Frank’s Take: Gemline’s New CEO Gets Candid on the Challenges, Opportunities & Evolution of Promo
The just-promoted chief executive of the industry’s 10th largest supplier, Frank Carpenito talks everything from consolidation and supplier service levels, to changing end-client demands, sustainability, potential recession impacts and more.
Frank Carpenito isn’t afraid to talk about the big, important topics in the promotional products market.
In this Promo Insiders podcast with ASI Media’s Christopher Ruvo, the newly appointed chief executive officer of Top 40 supplier Gemline (asi/56070) candidly discusses how factors like consolidation, technology, evolving end-client purchase process preferences, potential recession impacts, supplier service levels, corporate social responsibility, sustainability and product innovation have roles to play in the industry in 2023 and beyond.
Carpenito, who joined Gemline as president in 2018 before being promoted to president/CEO this January, draws on both his time in promo and his three decades of experience at high-level roles in the consumer products industry to offer candid insights on these important topics. His takes include word on what promo can learn from the consumer products market to collectively improve as an industry. One spoiler: The branded merchandise industry can better leverage data to meet the needs of increasingly sophisticated, metrics-minded end-buyers.