Promo Insiders
If it impacts the promotional products industry, then the editorial team for Counselor, ASI’s flagship publication, is on top of it. Join these industry insiders as they delve into the issues, challenges and opportunities that matter most to promo.
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9/15/2021
Onboarding Gen Z During Remote Work
Two Gen Z sales reps discuss training during the pandemic and why they’re looking forward to a communal office.
9/8/2021
Build Relationships With Digital Marketing
Christina Ross of Silver Frog Marketing shares some of the latest trends in digital marketing.
9/1/2021
Promo’s Supply Chain in Q4 & Beyond
Alphabroder’s Andrea Routzahn, a global sourcing ace with some 30 years of experience, offers can’t-miss insights about everything from inventory shortfalls to pricing impacts.
8/26/2021
A Candid Conversation On Canadian Promo
Find out the current state of the promo industry in Canada, plus predictions for the future.
8/25/2021
Planning for Potential Return of PPE
Chris Faris, CEO of Boost Promotions, shares advice for navigating supply chain disruption while the delta variant spreads throughout the U.S.
8/25/2021
Swag.com’s Jeremy Parker & Josh Orbach: The Great Disruptors
Swag.com's founders got their start selling T-shirts & now run a fast-growing online promo biz.
8/11/2021
The Ins and Outs of Brand Stunts
A marketing expert shares the strategy behind a brand stunt and what needs to be determined before pulling one.
8/4/2021
First Impressions of the Promo Industry
ASI Media’s two interns discuss what they’ve learned about promotional products this summer and how their newfound knowledge will serve them in the future.
7/29/2021
Weighing the Pros and Cons of the NIL Ruling
Steve Flaughers, owner of Proforma 3rd Degree Marketing, explains why distributors should hesitate before working with college athletes.
7/27/2021
Vantage, Lynka Execs Discuss Acquisition
Ira Neaman and John Lynch talk about why their companies are a perfect fit and how their partnership will help them expand into the global uniform market.
7/21/2021
State of the Industry 2021 Report
In a year with wildly unpredictable results, the Counselor team discusses the most surprising findings from our SOI issue.
7/16/2021
Counselor Woman of Distinction: Sandy Gonzalez
From inside customer service rep to CEO, Sandy Gonzalez has come a long way.
7/15/2021
Lifetime Achievement: Steve Levschuk
The Canadian industry veteran looks ahead to business after COVID.
7/14/2021
Chatting With the 2021 Distributor Entrepreneurs of the Year
Ann Vidro and Menda Wright, owners of Michigan-based Creative Studio Promotions, aim to be a one-stop shop for their clients.
7/13/2021
Counselor’s 2021 International Persons of the Year: Matt Franks & Miles Lovegrove of Fluid Branding
The duo guided their company to new heights in 2020 by increasing sales 190%, making it the second-largest in the U.K.
7/12/2021
Counselor’s 2021 Person of the Year: Jonathan Isaacson
The Gemline CEO has been a leader in the response to COVID-19 within the industry and his community.
7/7/2021
Lessons Learned From a Life in Promo
Walter Hill Jr. talks about his new book Think Red Flags and shares his approach to entrepreneurship.
6/30/2021
Behind the Scenes of #PromointheWild
ASI’s award-winning social media campaign returns for a second round.
6/23/2021
Achieving High-Performance Sales Goals
Dan Thurmon, president of Motivation Works, will be the keynote speaker during ASI Chicago on July 14.
6/16/2021
Returning to the Office
The impending possibility of returning to a communal workspace has some people cheering, and others making changes – like looking for new jobs – in a bid to stay remote.
6/9/2021
Winning Strategies for Fully Customized Products
Jeffrey Mayer and Jordan Scaduto of LBU Inc. talk about the process of creating a promotional product from scratch – and why customization is so powerful.
6/2/2021
Preparing for the Return of Live Events
With vaccination rates rising and state restrictions lifting, live events are making a comeback.
5/26/2021
Predicting the Future of Virtual Trade Shows
David Betke has created GreenShows, an eco-friendly alternative to in-person events.
5/19/2021
HALO Debuts New Brand Identity
Two executives at the Top 40 firm discuss how the energized brand encapsulates – and builds on – HALO’s unique value proposition.
5/12/2021
Financial Essentials for Small Business
An expert in entrepreneurship shares his best advice for getting a better handle on your company’s finances.