Promo Insiders
If it impacts the promotional products industry, then the editorial team for Counselor, ASI’s flagship publication, is on top of it. Join these industry insiders as they delve into the issues, challenges and opportunities that matter most to promo.
Subscribe
11/25/2020
A ‘Snacksgiving’ Celebration With Wacky Fall Flavors
ASI staffers sample odd foods in this fun Thanksgiving podcast.
11/23/2020
Top Predictions for Promo’s 2021
How will the remainder of 2020 and 2021 shake out for the promo products industry? Find out here.
11/20/2020
FASTSIGNS CEO Discusses Leading Through Pandemic
Catherine Monson talks about everything from surviving an abusive childhood to starring in an episode of “Undercover Boss."
11/17/2020
A 2020 Sales Success Story
Julie Woodall’s sales are up, her margins are steady and she has great prospects for 2021. How’d she do it? Find out here.
11/13/2020
Reinventing Your Sales Strategy
Sales rep Chrissy Mazzola discusses how she used video to connect with clients during the COVID-19 pandemic.
11/10/2020
Coping Mechanisms for a Long-Term Pandemic
Experts share their professional insights about addressing mental health in a sustainable way.
11/5/2020
Improve Your E-Commerce, Online Marketing
Industry consultant Marshall Atkinson shares a few key strategies for increasing your web presence during – and beyond – COVID.
10/29/2020
Custom Kits For the (Virtual) Boston Marathon
Lee Fine of Juice Marketing details how he pulled off a global campaign for the first-ever virtual Boston Marathon.
10/23/2020
Gift Ideas for Q4 2020
ASI’s editorial team discusses ways to sell useful and fun items in the fourth quarter of a unprecedented year.
10/16/2020
Tips for Keeping Remote Employees Engaged
With staffers at many businesses working at home this year, it’s important to find fun and creative ways to keep them motivated.
10/14/2020
Targeting the CBD Market
Margie Floris, founder of Aqueous Wellness, discusses how to enter and capitalize on the seemingly recession-proof industry.
10/8/2020
Best Practices for Virtual Events
Event expert shares strategies for creating successful events during COVID and speculates on what the future holds.
9/29/2020
BIC Graphic Is Becoming Koozie Group
The name change takes hold in January. It heralds new initiatives on service, products and sustainability from the Top 40 supplier.
9/24/2020
Inside the Ad Impressions Study
A look at the surprising stats for logoed masks, eco-friendly products and more.
9/18/2020
Supplier Diversity and Promo
Jamie Crump of The Richwell Group and Kiruba Sankar of Royal Bank of Canada discuss the current state of supplier diversity.
9/11/2020
Branding During a Pandemic
Ryan Sauers of Sauers Consulting Strategies shares some tips for how to stay top of mind with your audience during tough times.
9/2/2020
How to Stay Sane on Social Media
These practical tips will help you navigate the landmines of negativity on social networks and maintain your mental health.
8/26/2020
Pandemic Parenting & Back To School
Strategies for working parents navigating in-person back-to-school and cyber school home learning.
8/24/2020
Bringing a Fresh Perspective to Promo
Isaac Hetzroni, CEO of Imprint Genius, talks about navigating college, COVID and new efforts for sustainability.
8/20/2020
Setting the Record Straight on Gaiters
Chris Bernat of Vapor Apparel takes issue with a recent study that depicted gaiters negatively.
8/19/2020
Patricia Garcia: Student and CEO of College Thrifts
Garcia shares her insight about what young people want and choose to invest in.
8/14/2020
The State of the Travel Industry
Vacation specialist discusses opportunities for promo pros.
8/11/2020
Working From Home Survival Guide
Kimble Bosworth of TN-based On Promos Powered by Proforma shares tips and strategies.
8/4/2020
State of the Industry 2020 Report
The Counselor team reveals the most eye-opening stats from its annual State of the Industry report.
7/31/2020
Promo & PPE: The State of Things & the Future
PPE expert Kimberly Fulford provides insights on what products are trending, how clients’ PPE needs are evolving and more.