Becoming a thought leader and authority on social media is critical for entrepreneurs, business owners and sales reps.

That’s the message from Dawn Raquel Jensen, an education speaker at the upcoming ASI Shows in Orlando, Fort Worth and Chicago. A business marketing trainer, Jensen has spoken nationally and internationally on social media, digital marketing, technology training and business strategy.

“When you were small, you followed the leader,” says the founder of Virtual Options, a consultancy that focuses on advising entrepreneurs in building influence and impact in their communities. “You have to be able to separate what you do from other people who do what you do. You have to either step up or step out, and social media is a great way to do that.”

Dawn Raquel Jensen, founder of Virtual Options and a speaker at the 2022 ASI Shows

In this episode of Promo Insiders, ASI Media’s Sara Lavenduski speaks with Jensen about thought leadership on social media, digital authority and generating on-brand content that converts. Jensen is also a marketing trainer and mentor for the University of Central Florida’s Business Incubation Program and she served for eight years in the U.S. Navy Reserve as a journalist, covering the military, as well as national and international events in the U.S and Europe.

Podcast Chapters (Available Only on Desktop)
1:07 Jensen’s background in social media and thought leadership
2:15 The importance of being a digital authority
3:22 Be a helpful resource before selling
7:04 Using different platforms to establish authority
9:55 How to generate content
14:10 Consistency is key
16:03 Deciding which platforms to use
18:45 Actionable steps to boost digital authority

“Being able to provide the education and information for the people that you serve is going to be important,” she says. “Empower them to be more knowledgeable about your products and services, and also to see you as a leader and trusted adviser.”

Jensen will present at the ASI Shows on “Building Your Online Influence & Authority” and “Social Success: Creating Branded Content That Converts.”

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