ASI Acquires PRINTING United Alliance's Promo-Focused Events and Media Portfolio   Learn More

Sara Lavenduski

  • Executive Editor, Digital Content; Editor, PromoGram Canada

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Industry Veteran Establishes Consultancy for Suppliers

Ray Rodriguez, most recently the vice president of sales and marketing at Top 40 firm T...

Proforma Hosts Annual Convention and Family Reunion

The Top 40 distributor’s four-day event in Orlando welcomed more than 600 attendees.

Infographic: Top Markets & Products in the Canadian Promo Industry

The third infographic in our SOI series looks at the most lucrative end-buyer industrie...

Woman of Distinction 2023: Mary Dobsch, The Chest

The promo lifer has built a career out of supporting others and making distributors loo...

Distributor Entrepreneurs of the Year 2023: Jon Alagem & Michael Scott Cohen, Harper + Scott

This dynamic pair is making their mark with high-profile merch collaborations and top-t...

Midnite Snax Partners With City Bonfires

The New York-based supplier will offer the portable, eco-friendly bonfires as part of s...

Infographic: Product Preferences in the Canadian Promo Industry

This second installment in our SOI infographic series from ASI Research shows product p...

Mark Waisbrod Assumes CEO Role at St Regis

Most recently, Waisbrod was the company’s chief operating officer for 12 years.

ASI Announces Winner of Intern Video Contest

Participants in the summer program were invited to submit short videos to offer insight...

Tentative Deal Reached in Canadian Port Strike

The workers’ union and employer came to an agreement minutes before the federal mediato...

How a Healthcare Client Helped a Distributor Land Its Largest Sale Ever

The kitted thank-you boxes for hardworking nurses garnered close to $100,000 for the Te...

Promotions Planner: The Importance of Recognition

Start presenting ideas to clients for campaigns centered on October observances.

The Bright Side: Charles River Donates $15,000 to Benefit Those in Need

Circle of Hope is a long-time charitable partner of the Top 40 supplier.

Port Workers Strike on Canada’s West Coast

Goods haven’t moved from ships since last Friday. A long-term stoppage could have a sig...

Boost Engagement & Shumsky Combine Into Single Brand

The Ohio-based firms will now operate under the Boost Engagement name.

Make a Statement With Branded Sunglasses

They’re an enduringly popular item with consumers and industry end-buyers alike. Fortun...

St Regis Partners With Cacharel

Select items from the French fashion brand will be available to North American distribu...

6 Ways To Alleviate Workplace Stress

People now expect their employers to offer resources to help them better manage anxiety...

Fully Promoted Canada Hosts National Convention

The event in British Columbia hosted approximately 60 attendees for keynotes, roundtabl...

Go Bold With Bright Red

The confident hue featured prominently in Fall 2023 collections and has proven popular ...

The Bright Side: Open House at In Your Face Apparel Marks 20 Years of Business

Guests toured the supplier’s Carrollton, TX, facility, watched production demos, and en...

Editor’s Picks: Adaptable Sweaters & Vests

These garments are excellent for branding, offering a stylish and practical way to show...

Promotions Planner: I’ll Drink to That

Start presenting ideas to clients for campaigns centered on September observances.

St Regis Group Announces Partnership With TUMI

The supplier of awards and incentive products now offers select bags, backpacks and lug...

Develop a Sales Differentiation Strategy in 5 Steps

Determine how you stand out from the competition, then communicate it to prospects and ...