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Sara Lavenduski

  • Executive Editor, Digital Content; Editor, PromoGram Canada

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Raining Rose Promotes Nate Robson to Chief Sales Officer

Most recently, he was the vice president of sales and marketing.

Rymax Launches Incentive Fulfillment Stores for Capital One

Brands in the program include Dyson, TUMI, Samsonite and Apple.

Editor’s Picks: Flashy Sports Uniforms

Finding the right uniform pieces for sports organizations can lead to years of repeat s...

6 Tactics for Handling Sales Objections

Here’s how to get the prospect to the close.

Gemline Adds Cleer and iLive Retail Brands to Product Line-Up

The new offerings continue to expand the Top 40 supplier’s technology category.

Texas-Based Dei Rossi Marketing Promotes Two Executives

Long-time team members Steve Carter and Mark Corscadden have been elevated to the posit...

Promotions Planner: Springtime Leisure

Start presenting ideas to clients for campaigns centered on April observances.

Mandi Rudd Joins Genumark as Director of New Markets

The appointment comes as Canada’s largest distributor continues to expand into the U.S.

Premier Announces Rebrand, Move to New Facility

The changes reflect the next phase of operations at the large-format display supplier, ...

2023 Product of the Year: The Stanley Quencher

It’s a social media sensation, the next big thing in the drinkware boom – and the must-...

Stran & Company Expands Sales Team

Nick Kiefer and Michele Pytlinski have experience at Top 40 distributors.

Top 10 of 2023: Promo Insiders Podcasts

Power 50 executives, top industry trends and leadership in times of tragedy marked our ...

Top 10 of 2023: Canadian Stories

This year, high-profile hires and turmoil at a Top 40 company caught the attention of o...

The Bright Side: ASI Celebrates a Year of Generous Financial & Material Contributions to Charity

Beneficiaries included organizations in the Philadelphia region, close to ASI’s head of...

Sales Compensation Survey 2023: Cost of Doing Business

It’s expensive to run a company these days – a fact that’s changing the landscape of sa...

Logomark Promotes Christian Brandt, Hires Patricia Castagna

Both have industry experience at Top 40 suppliers.

Q&A: Distributor Launches Creative Agency

Chris Faris of BOOST Promotions says the new entity adds expertise and efficiency.

Genumark To Retire Rightsleeve Branding

All Rightsleeve clients will now receive emails from Genumark. Rightsleeve social media...

Distributor Puts Together Rockin’ Self-Promo

The classic-rock-themed gift boxes featured fun curated items that resonated with clien...

Genumark To Retire Rightsleeve Operations

All Rightsleeve clients will be transitioned to Genumark, which has announced that cust...

St Regis Partners With RIEDEL

The supplier of recognition items and housewares will offer select glass and decanter s...

Promotions Planner: Showing Appreciation

Start presenting ideas to clients for campaigns centered on March observances.

Get Comfortable With ‘Cozy Cardio’

The social media trend is ideally suited for end-buyers in the health and wellness space.

The Bright Side: Gemline Donates More Than $150,000 to Boys & Girls Clubs

The effort is part of the Top 40 supplier’s corporate social responsibility program.

Obituary: Allen Stern, Proforma Allen Stern Marketing

He was a beloved member of the Canadian industry and a Proforma owner for more than a d...