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Sara Lavenduski

  • Executive Editor, Digital Content; Editor, PromoGram Canada

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

St Regis Group Welcomes New CFO

Jesse Waltman has more than 15 years of experience in various finance and business roles.

Barker Specialty Unveils New Logo

The revamped design signals the New England distributor’s evolution over more than 70 y...

6 Ways To Prepare for Performance Reviews

Some people find the process intimidating, but it doesn’t have to be. Here are expert t...

The Bright Side: Koozie Group Assembles 1,900 Backpacks of School Supplies for Charity

Employees at the Top 40 supplier donated the essentials to several United Way chapters ...

Fall Is the Perfect Time for ‘Dark Academia’ Trend

The aesthetic, popular on social media, combines a preppy academic look with dark color...

PPPC Presents High-Energy NATCON, Awards Ceremony

The show, which featured the latest products and services from more than 100 exhibitors...

PPPC Hosts WEE Evening in Toronto

The gathering welcomed industry women from Canada and the U.S. ahead of the organizatio...

Promotions Planner: Winter Is Coming

Start presenting ideas to clients for campaigns centered on December observances.

Tim Andrews Lauds Industry’s Charitable Efforts in PromoCares Webinar

ASI’s president and CEO joined a panel of industry leaders to discuss philanthropy in p...

The Bright Side: Stormtech Donates $170,000 in Apparel to Wildfire Victims in Northwest Territories

The Top 40 supplier partnered with Women in Need Society to get garments into the hands...

2023 Gift Guide

The supply chain issues that plagued the industry in the past have given way to a new s...

Industry Companies Begin Clean-Up Efforts Following Hurricane Idalia

Suppliers and distributors from Tampa Bay to just south of the Outer Banks are contendi...

Lahaina Distributor Picks Up the Pieces After Devastating Wildfires

While the company’s building was spared, the physical and emotional toll will be felt f...

Cutter & Buck Canada Appoints Mark Alexander as CEO

He joined the company as director of operations in 2017.

The Bright Side: PowerStick.com Gives Back to Elderly Veterans

The Ottawa-based supplier has donated therapeutic keychains and puzzles to residents at...

Infographic: The Supplier-Distributor Relationship in Canada

New data from ASI Research shows that, after a challenging few years during the pandemi...

Infographic: Sales & Services Among Canadian Distributors

Canadian distributors are contending with more days sales outstanding, while they’re le...

HanesBrands Reports $22 Million Quarterly Loss

The global apparel company points to factors such as inflation, labor costs and soft co...

iPROMOTEu Hosts Affiliate Forum

The three-day event in Boston welcomed 250 attendees for education, networking and a tr...

Infographic: Sources of New Business for Canadian Distributors

ASI Research has found that firms gain most of their new clients via referrals and thei...

Promotions Planner: Look Ahead to Fall

Start presenting ideas to clients for campaigns centered on November observances.

Look to Fall 2023 Trends for Upcoming Campaigns

From lace accents to tailored blazers, here’s what’s popular in fashion circles that wi...

SOI 2023: Distributor-Supplier Relationships – Strengthened Through Communication

Following a tense couple of years, the bond between the two sides is back on firmer gro...

SOI 2023: Labor – Hiring Difficulties Still Linger

Finding and retaining talent got somewhat easier, but discovering top people is still p...

Proforma Hosts Annual Women’s Session

The one-day event held by the Top 40 distributor included assembling school backpacks f...