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Sara Lavenduski

  • Executive Editor, Digital Content; Editor, PromoGram Canada

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Sergio Munoz Joins Add Impact as VP of Sales & Marketing

Most recently, he was VP of business development at Ontario-based Debco, part of Top 40...

These Statement Bags Are Spring Must-Haves

Take a cue from recent street style looks for upcoming campaigns.

5 Sales Tasks for the New Year

Start 2024 off right by addressing these five areas of your selling routine.

Martket Branding Designs ‘Hero’-Themed Collection for Visual Effects Agency

The Vancouver, BC, distributor worked with the client to celebrate the release of the M...

Promotions Planner: A Job Well Done

Start presenting ideas to clients for campaigns centered on February observances.

ETS Express Inks Agreements With Four Retail Brands

This brings the supplier’s number of brand partnerships to nine.

Brighten Up Campaigns With Butter Yellow

The runway favorite is poised to trend at retail and in wholesale circles in the new year.

Maine Promo Companies Close, Employees Shelter in Place as Police Pursue Mass Shooting Suspect

A mass shooting in the city of Lewiston, which left 18 dead, occurred a half mile from ...

Counselor Power 50 2023: No. 17 Lance Stier & David Miller, NC Custom

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 43 Michael Scott Cohen & Jon Alagem, Harper + Scott

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 19 Mark Freed & Mitch Freed, Genumark

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 39 Ray Titus & Andrew Titus, Fully Promoted

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 16 Norm Hullinger & Megan Spire, BELLA+CANVAS

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 13 Craig Nadel & Debbie Abergel, Nadel

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 10 Jonathan Isaacson & Frank Carpenito, Gemline

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Counselor Power 50 2023: No. 5 Jo-an Lantz, Geiger

Welcome to the 2023 Power 50 list , which ranks the most influential people in the...

Top 10 ESP Searches: Demand for Stanley Continues To Soar

The retail drinkware, available from select industry suppliers, looks poised to remain ...

6 Tactics for Re-engaging With Clients

As the new year approaches, use these practices to drum up business with past customers.

Harper + Scott Appoints Brooke Lucks as Chief Creative Officer

Lucks has extensive experience in fashion journalism, branding and marketing.

Genumark Welcomes Johanna Gottlieb as VP of Business Development

The appointment is part of a larger push to expand the Canada-based Top 40 distributor’...

Industry Members With Ties to Israel Share Personal Experiences, Concerns as War Intensifies

Some live in Israel, others have a close personal connection. All are shocked and disma...

Whitestone Branding Designs ‘Vintage ’90s’ Self-Promo Kit

The gift bundle evoked a simpler time and resonated with recipients.

Kathy Cheng Receives Supplier Diversity Award

The recognition took place during the recent Canadian Aboriginal and Minority Supplier ...

7 Tips for Setting 2024 Goals

The quit rate is high, but it doesn’t have to be. Check out these tips for setting mana...

Promotions Planner: Out of This World

Start presenting ideas to clients for campaigns centered on January observances.