Lisa Gapen is the owner of Generate Sales and Marketing (asi/444517) in Crown Point, IN. She recently completed her MASI certification through...Read More
ASI's promo product guru, Joe Haley was joined by Karen Akers, Director of Awards Programs, to show off 2017 Counselor Product Design Awards...Read More
Everyday apparel is about to get a bit smarter. Over the last couple years, innovative brands, especially in athletics wear, have...Read More
Augusta Sportswear (asi/37461) is expanding its outerwear offerings with two additions to the Holloway brand line: the Deviate Softshell...Read More
Florida-based KBG Promotes has acquired fellow Orlando-area firm Nearly Weird Promotional Products, the companies have announced. KBG Promotes,...Read More
The U.S. Consumer Product Safety Commission (CPSC) has issued an official recall for Easter- and Fourth of July-themed light-up spinners sold by...Read More
"Don't let hunger happen to you" goes the slogan from the Snickers commercials. Exhibit A: this Twitter request from teenager Carter Wilkerson,...Read More
Soft-hand screen printing creates a vintage look with special ink additives. 1. CREATE A FRESH BLAST FROM THE PAST by going vintage...
1. Downsize the To-Dos Oftentimes, to-do lists are simply too long. We try to cram too much into the day, and then feel discouraged when the...
Newer wooden screen-printing frames offer reliability over yesterday’s models; for some jobs, newer tube-style aluminum frames may prove your best ...
Promotional experts give their best tips.
Before moving up to a multi-head embroidery machine, take some time to calculate which configuration will make your shop most efficient.
What are some ways I can upsell my clients? How do I close the deal?
Joyce Jagger, The Embroidery Coach, shares some insights in this video chat.
The human brain is hardwired to avoid rejection, and reps who succumb to the fear can damage their career. But with a change in thinking, it's...
Digitizing for single- and multi-head machines is similar, but not identical.