Latest

The Scariest Promotional Product In America
The Scariest Promotional Product In America

In the first week of September, red balloons began mysteriously appearing in a small Pennsylvania town. Days later, the horror movie It ...

ASI pledges $10,000 in match of PR, VI hurricane relief contributions; Joins $77,000 already raised
ASI pledges $10,000 in match of PR, VI hurricane relief contributions; Joins $77,000 already raised

An important message from Tim Andrews, ASI's president and chief executive officer:   ASI is pledging $10,000 to match cash contributions...

Preview: 2017 Wearables State of the Industry
Preview: 2017 Wearables State of the Industry

Optimism in the decorated-apparel industry is at an all-time high, according to the latest Wearables State of the Industry survey. We'll be...


Amazon Reportedly Developing Alexa-Powered Smart Glasses

Amazon wants to get in your face with its next product. The online retailer is working on smart glasses, powered by its Alexa AI assistant,...


Wearables News Briefs - September 2017

Ryonet has posted a video on the ROQ You Automatic XL print stroke, to explain its use and production-friendly features.  InkSoft will...


Warming Jackets and Vests

According to ASI's Global Impressions Study, branded jackets are among the top influencers with consumers. The high-end value goes a long way...


Stran Promotional Solutions Acquires Lindon Associates

Distributor Stran Promotional Solutions (asi/337725) has acquired Holliston, MA-based Lindon Associates (asi/254251), the companies have...


I Earned my BASI: Michael Reisbaum

Michael Reisbaum is the USA director of operations for Reflective Shopper USA, LLC (asi/81668). He earned his BASI in May 2017. Who in...


Report: Holiday Retail Sales Could Grow 4.5%

Economists are predicting strong retail sales for the upcoming holiday season, thanks to increases in personal income and elevated consumer...


Boost Promotional Branding Acquires Sanders Marketing Group

Richmond-based distributor Boost Promotional Branding (asi/282470) has announced the acquisition of Nashville-based Sanders Marketing Group...

How-To

Tips For Breaking Into A New Sector
Tips For Breaking Into A New Sector

Distributors offer their tried-and-true tips for breaking into a new sector.

How to Boost Email Open Rates
How to Boost Email Open Rates

1. Clean Up Your List Remove addresses that are no longer valid, contain typos or just continue to bounce. The resulting list will contain...

5 Tips For A Healthy Mind
5 Tips For A Healthy Mind

1. Save Energy Organize your life so you're using your brain's energy for critical thinking, not trying to find your keys (or shoes or wallet)...

Market To The Collegiate Market
Market To The Collegiate Market

Gain admission to this lucrative sector with strategic prospecting and a savvy approach.

Mergers & Acquisitions

Stran Promotional Solutions Acquires Lindon Associates
Stran Promotional Solutions Acquires Lindon Associates

Distributor Stran Promotional Solutions (asi/337725) has acquired Holliston, MA-based Lindon Associates (asi/254251), the companies have...

Boost Promotional Branding Acquires Sanders Marketing Group
Boost Promotional Branding Acquires Sanders Marketing Group

Richmond-based distributor Boost Promotional Branding (asi/282470) has announced the acquisition of Nashville-based Sanders Marketing Group...

Sycamore Partners Finalizes Staples Acquisition
Sycamore Partners Finalizes Staples Acquisition

Private equity firm Sycamore Partners has finalized its $6.9 billion acquisition of Staples Inc., the parent company of Top 40 distributor...

Lancer Sportswear Merges with Thinkwerx

Lancer Sportswear (asi/248426) in...


BDA Acquires Dukes of London

Top 40 distributor BDA (asi/137616) has...


Pro Sports Owners Acquire Majority Interest in Distributor

Terry and Kim Pegula, who own the...

Case Studies

Case Study: Personal Touch
Case Study: Personal Touch

This promo product expert needed a new website for her small company – and fast.

‘A Shirt With a Purpose’
‘A Shirt With a Purpose’

Chip and Joanna Gaines, the co-stars of the popular HGTV series, Fixer Upper, are donating 100% of the proceeds of their branded "Texas Forever"...

Case Study: Under Evaluation
Case Study: Under Evaluation

This successful distributor looks for the qualities that can’t be taught.

Texas Mom Thrives as Custom Apparel Franchise Owner

Big Frog Custom T-Shirts & More, a...


Campus Ink Boosts Sales With Student Ambassadors

Steven Farag was an engineering student...


Minor League Baseball: 5 Ridiculous (In The Best Way) Promotions

Minor league baseball promotions are,...

Awards

Top 40 Distributors 2017
Top 40 Distributors 2017

Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.

Top 40 Suppliers 2017
Top 40 Suppliers 2017

Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.

2017 Hot List
2017 Hot List

Meet the industry's rising stars - a brave, bold group that’s trailblazing a unique path to success.

2017 Counselor Distributor Choice Awards - Winners
2017 Counselor Distributor Choice Awards - Winners

Below are the winners for the 2017 Counselor Distributor Choice Awards. Representing 55 different product award categories, these suppliers were...