How-To

5 Things Promo Can Learn From High-End Fashion

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Many consumers will pay top dollar for the privilege of wearing Gucci G’s and Louis V’s...

How to Turn Your Logos Into Embroidery

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Embroidered logos can elevate promotional apparel, but it’s important to design for the...

7 Strategies to Perfect Your Sales Pitch

Head into your next presentation confident...

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Elevate Your Apparel With These 4 Heat Transfer Trends

Whether it’s a vibrant direct-to-film tran...

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6 Ways Promo Can Help Protect the Ocean

As beach season heats up, consider these s...

3 Strategies to Overcome Imposter Syndrome

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Many professionals have felt uncertain of themselves at one time or another, but there ...

5 Ways to Create Client Loyalty

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In a crowded industry like promo, here are a few best practices to stay in front of you...

7 Tips for Better Short-Form Videos

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Thanks to the rise of TikTok (and its copycats), bite-size videos are hot. Here are str...

5 Ways to Create a Gratitude Ritual

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Intentionally focusing on the positive can help with stress and anxiety during busy wor...

How to Combat Ageism in the Workplace

Age discrimination worsened during the pan...

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5 Tactics for Attending Networking Events

They don’t have to be intimidating. Here’s...

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Why LinkedIn Users May Be Ghosting Your Recruitment Messages

A study finds that professionals like hear...

8 Simple Ways to Make Your Promo Business Greener

Sustainability is a journey, and each smal...

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6 Tips for Sustainable Rebranding Efforts

It’s a given that companies occasionally w...

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Tap Into Paid Social

Increase your exposure to target audiences...

Ask for More Referrals

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Data shows that recommendations from happy customers lead to more closed sales, but sal...

Prepare to Return to the Office

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After two years of working remotely, many employees across the country are anticipating...

Six Ways to Boost Your Emotional Intelligence

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It’s a crucial leadership skill; try these tactics to improve yours.

Build Your Personal Brand on Social Media

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Consumers feel more connected to a brand when executives and employees are active on so...

Tips for Avoiding Dye Migration

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Apparel decorating experts shared their knowledge about how to prevent polyester fabric...

Sell to Different Personality Types

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Tailor your sales strategy to four buyer personalities to close more sales.