How-To

The Final Stretch: Embroidering on Compression Fabric
The Final Stretch: Embroidering on Compression Fabric
Wearables

Sewing on performance apparel requires adjustments to your hooping technique.

When to Hire Your First Employee
When to Hire Your First Employee
Wearables

Q: I'm a one-person shop, but recently, I've been overwhelmed with the volume of...

Successful Staffing Strategies

If you're a sole proprietor who can't do...


5 Tips For A Healthy Mind

1. Save Energy Organize your life so...


6 Must-Haves For Your Home Page

Here are six elements your home page can’t...

Tips For Breaking Into A New Sector
Tips For Breaking Into A New Sector
Advantages

Distributors offer their tried-and-true tips for breaking into a new sector.

How to Sell Six Orders a Day
How to Sell Six Orders a Day
Advantages

1. Generate Referrals About one in four of your orders needs to be from referrals;...

How to Boost Email Open Rates
How to Boost Email Open Rates
Advantages

1. Clean Up Your List Remove addresses that are no longer valid, contain typos or...

Credibility Crisis: 4 Strategies for Cultivating Consumer Trust
Credibility Crisis: 4 Strategies for Cultivating Consumer Trust
Wearables

Instead of churning out traditional sales lingo and telling consumers what they want, f...

The Digitizer's Success Guide

Beyond technical skills, there’s a range o...


Are You a Vector Snob?

If the answer is yes, you probably need to...


Reorganize Your Screen Room

This department shouldn’t be an afterthoug...

Mastering Markets: Education & Healthcare

Distributor and sales trainer Danny...


Ask an Expert: Create Stand-Out Hats

Making a cap that draws someone’s attentio...


How to Increase Embroidery Profits

Forget one-size-fits-all pricing formulas....

Stock up on the Right Embroidery Thread
Stock up on the Right Embroidery Thread
Wearables

It's easy to be overwhelmed the array of embroidery thread colors and types on...

Ask an Expert: Creative Marketing Tips for Decorators
Ask an Expert: Creative Marketing Tips for Decorators
Wearables

There’s no better business card you can offer to a potential customer than a logoed T-s...

5 Instagram Tips for Apparel Decorators
5 Instagram Tips for Apparel Decorators
Web Exclusive

Dylan Gilligan, owner of Upstate Merch , a custom screen-printing shop in Whitney...

How to Sell Solutions, Not Stuff
How to Sell Solutions, Not Stuff
Advantages

Some salespeople walk into a prospect's office and just want to sell "stuff" - mugs,...

4 Questions To Ask Before Making A Sale
4 Questions To Ask Before Making A Sale
Advantages

Step 1 What's the timeframe? If you don't know when the customer needs the...

Get Better Brand Exposure
Get Better Brand Exposure
Counselor

If you want people to hear about your business, you can't solely rely on referrals...