Supplier Sales Going Up, Up, Up

Thursday February 23, 2012 | Filed under: Research, Using Ad Specialties

Suppliers got great news recently when ASI released its 2011 supplier sales report showing over two-thirds (68%) of surveyed companies posted greater sales in 2011 than 2010, indicating an increase in sales of 7.1% over 2010.

Supplier revenue in 2011 totaled an outstanding $12.2 billion.  So now’s the perfect time to take advantage of new technologies and better marketing that can help power your company into the future.

Total supplier sales for the fourth quarter were approximately $3.6 billion, up $185 million over 2010 Q4 sales. This is the eighth straight quarter of growth – another strong indication that our industry has not only turned the corner, but is barreling full steam ahead.

Further, three-quarters (75%) of suppliers expect 2012 sales to be higher than those of 2011.

Click here to read the full report.

And let me know what steps your company is taking to keep pushing forward by posting a comment or e-mailing me here. I’m also on Twitter, LinkedIn and YouTube.