Tips for Marketing to Women
Today, more than half of all businesses are owned by women, who make or influence 85 percent of all purchasing decisions - to the tune of $7 trillion a year by some estimates. Their favorite products? Ones that serve a dual purpose or support a good cause.
Click here for my video with some tips from an education session at the ASI Show San Diego on marketing to women. I also showcased a number of great products I found at the show that women - and many men also - might enjoy, including:
- Pack-A-Sack, from Bag Makers (asi/37940). A big, sturdy imprintable bag with tailored edging that folds into a pocket-sized pouch for easy transport and helps support the Race for a Cure.
- Walk-N-Roll, Ariel Premium Supply (asi/36730). A radio pedometer that tracks how far you've run, walked or jogged - to the tune of an AM or FM station.
- Eyeglass Cleaner Keychain, also from Ariel. A handy cleaner complete with toggle and pads to quickly clear gunk from your glasses.
- 5-Piece Manicure Set, from Sunscope (asi/90075). Perfect compact carry-all comes in multiple colors with a large imprint area.