We’re off to a great start at our show in Chicago, which continues through Thursday at McCormick Place. ASI’s vice-chairman, Matthew Cohn, hit the ground running this morning with an educational seminar for newcomers.
The advice he gave to more than 100 people attending the session – “How to Get the Most Out of Your Trade Show Experience” (sponsored by Ariel Premium Supply Inc., asi/36730) – really applies to anyone, whether they’re here for the first time or a trade-show veteran.
It all boils down to three main points:
- Don’t just scan and go. Engage with suppliers and ask questions at every booth you visit.
- Be on the lookout for new ideas. For one, check out the Advantages Showcase for tons of new products and fresh applications for those products.
- Network, network, network. Attend every keynote you can and stop by every morning coffee klatch and evening reception. Click here for the complete schedule.
To watch my first Tim’s Take with Matthew, just click here.
Let me know how you make the most of your trade-show experiences by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.