Words of Wisdom for These Challenging Times

Monday April 6, 2009 | Filed under: Education, Members, Research

If you advertise when everyone else stops marketing, your message is more likely to be noticed due to fewer ads in the market and your business is more likely to be remembered when everyone starts advertising again.  It's common sense, but yet during every recession, one of the first things companies do is pull back on their marketing and advertising.

During the current economic downturn, you have an incredible opportunity to INCREASE SALES and BUILD MARKETSHARE.  But don't take my word for it...here's some proof to back-up the common sense.

Click here to download and use the "Recession Sales Sheet" with results of studies encouraging companies to increase marketing now, including the information below.

• 1940's, 50's, 60's - Buchen Advertising tracked advertising dollars vs. sales trends for the recessions of 1949, 1954, 1958 and 1961.  They found that sales and profits dropped at companies that cut back on advertising and, after the recession had ended, those same companies lagged behind the ones that maintained their ad budgets.

• 1970's - An American Business Press study showed that companies who advertise and market aggressively can maintain and increase sales during a recession and in the following years.

• 1980's - McGraw-Hill Research analyzed 600 B2B companies and found that those who maintained or increased advertising grew significantly...both during the recession and the following three years.  In fact, by 1985, sales of companies that advertised aggressively had grown 275% over those that didn't.

• 1990's - A MarketSense study concluded the best strategy for coping with a recession is balancing long-term branding with promotions for short-term sales.  The study shows brands like Jif and Kraft Salad Dressing experienced sales growth of 57% and 70% respectively after increasing their advertising during the recession.

• 2009 - The results are up to you!

ASI Marketing has created an informative sheet with additional "recession-busting" information for you to personalize and share with your clients and prospects.

To access and use the "Recession Sales Sheet" now, click here .

Delicious Bookmark this on Delicious