Help shape the future - join a new ASI advisory board

Monday November 2, 2009 | Filed under: Guest Blog, Industry Initiatives, News About ASI

The secret to serving customers well is relatively simple:  Listen, and then take action on what you've heard.  Every day, ASI listens to members' needs via emails, phone calls and conversations. 

Over the past few years we've also enjoyed great feedback through our editorial and ASI Show advisory boards, which help us make tough decisions while providing significant insights from multiple perspectives. 

Now, ASI is going one step further and establishing four new advisory boards where we will share information, discuss pressing industry issues and receive guidance from each other.  The four boards are:

  • ASI Advisory Board
  • Technology and Operations Advisory Board
  • Marketing, Public Relations and Industry Research Advisory Board
  • Safety and Legislative Advisory Board
I'm thrilled to be involved in these boards and work directly with each board chairperson.  Tim Andrews, president and CEO of ASI, will chair the ASI Advisory Board and the other three boards will be chaired by one of the ASI members serving on each board. 

Board member positions are not honorary.  We expect everyone to be involved and prepared for each meeting, and board members will have the opportunity - through our discussions and meetings - to shape the industry and in some cases ASI's role in the marketplace.

I've had the pleasure of serving on several boards, including for-profit, non-profit and advisory.  Each experience has been personally and professionally rewarding, allowing me to gain new experience while benefiting the organizations by sharing my knowledge and insights.  I've developed lifelong relationships that have increased revenue in my own organization. 

The more energy I've put into a board, the more everyone benefits.  So the cliché rings true: You get what you give.  No matter who you are, no matter what size your company is and no matter how long you've been in the industry, I encourage you to consider serving. 

To nominate yourself or someone you know, complete the online form by clicking here, or send me an email at

The nominating committee will select the final ballot from the nominations and present it to ASI members for an online vote in December.  Final board members will be announced in January.

Details about each of the boards are available in the press release here.

-- Dale

Dale Denham is senior vice president of ASI.