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Nicole Rollender

  • Executive Director and Editor-in-Chief, Wearables

Nicole Rollender has covered the decorated-apparel industry for a decade. She was named a Rising Star in FOLIO’s 2016 Top Women in Media list. She’s also the author of the poetry collection Louder Than Everything You Love, and is the recipient of a 2017 New Jersey Council on the Arts poetry fellowship.

Expert Secrets: Supplier Strategies for Exhibiting at a Tradeshow

Many suppliers forget that they have a very narrow window of opportunity to market...

Expert Secrets: How to Succeed in a Trust and Value Economy

Today, we're living in a pull, rather than a push, economy, according to Meridith...

Expert Secrets: 5 Ways to Create Wealth in Your Promo Products Business

Owners of distributor firms should continually look for ways to create wealth,...

Expert Secrets: Become a Promo Products 'Celebrity' Expert

"No one loves to be sold to, but everyone loves to buy from the experts," says...

Expert Secrets: Add Incentive Programs to Grow Your Bottom Line

Smart distributors know how to diversify to stay competitive. One such way, says...

Embroidery Artist Q&A: Inge Jacobsen

Sussex, U.K.-based embroidery artist Inge Jacobsen uses found advertising imagery as...

Expert Secrets: Say ‘No’ to Clients to Strengthen Your Relationship

To succeed, distributors should move away from the traditional selling model of...

Expert Secrets: Decorators Need the Right Pricing Model to Succeed

Decorating businesses should put in place the right pricing model before their doors...