Expert Secrets: How to Succeed in a Trust and Value Economy

Today, we’re living in a pull, rather than a push, economy, according to Meridith Elliott Powell of MotionFirst. “This is a relationship economy – what I’ve named the trust and value economy,” she says. "Trust is how you attract customers to you and value is how you get them long-term." Powell says that there are several ways to make this economy work for you. One is to pull customers to you, rather than pushing them to work with you. "In this economy, the customer is in control," she says. "Attract them before you the business. Plug in to the power of connection. Slow the sales process down and connect with people. Essentially, invest in your customers before you ask them to invest in you.  Learn more in her "Experts Secrets" video below.

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