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Expert Secrets: Supplier Strategies for Exhibiting at a Tradeshow

Many suppliers forget that they have a very narrow window of opportunity to market to a huge platform of distributors attending industry tradeshows. “Using the tradeshow floor was my strongest platform for engaging with distributors, building relationships and getting them to represent our products in the marketplace,” says Darlene Kirk of THINK LIMITLESS Promotional Products, who offers a three-pronged approach to maximize your experience exhibiting at a show. First, develop a strong pre-show strategy, which includes setting up distributor appointments on the floor. “This was one of my most successful strategies. I made sure every single hour was clocked and booked, not only with my most popular clientele, but also with distributors I had not done business with yet,” Kirk says. Learn more in her “Experts Secrets” video below.