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Expert Secrets: 5 Ways to Create Wealth in Your Promo Products Business

Owners of distributor firms should continually look for ways to create wealth, including the basics like looking for new customers and upselling current ones, says industry veteran Greg Muzzillo, CEO of Proforma (asi/300094). In addition, growing your wealth is also about the things that you shouldn’t do. “What’s the number one thing that you should focus on not doing?” Muzzillo says. “All of the what we call $20-an-hour work – requests for quotes, searching for suppliers, pricing, order entry and so much more. This is the number one thing that will keep you from getting wealthy.” Learn what five things to focus on to increase your revenues in his "Experts Secrets" video below.