Commentary

Promo Industry View: Seize the Opportunity to Expand

Counselor

The time has come for distributors to diversify.

Promo Industry View: How to Dress the Part

Counselor

No time like the present to start preparing your wardrobe for reentry.

How to Practice Perseverance

Jessica Hiner, vice president of key accou...

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More Than Ever, Promos Remain Part of Our Lives

The past two days in the Philadelphia...

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Demand for Branded Masks Could Soar

That presents potential big opportunities ...

Now, More Than Ever, Practice Gratitude

Promogram

Times are tough. It’s okay to acknowledge that. But it’s much more important to dig int...

How to Not Stink at Working From Home

Web Exclusive

These practices keep me on-task, productive and out of the YouTube/Netflix rabbit holes.

Baby Yoda Merch Finally Rolling Out

Web Exclusive

I've already gone on record with my love of all things Baby Yoda - or if you want to...

Product Innovation: The USB Fastener Hat

Promogram

Musical artist Deaton Chris Anthony offers a branded hat that fastens via a USB.

Legal Cannabis’ Unexpected Swag Sales Potential

As legalization spreads, promo products pr...

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Commentary: More Than ‘Trinkets and Trash’

Promo products branded with powerful messa...

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Opinion: Promos Are Main Course on Thanksgiving

The Corrigan family has attended the oldes...

Opinion: The Five Most Fun Holiday Merch Items From Food Brands (So Far)

There’s a hat with a built-in spork holder...

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Benefits Of Empowered Employees

To become a great workplace and reach your...

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Speed & The Promo Products Industry — The Time To Adapt Is Now

The one real differentiator today is the s...

Commentary: The Hidden Fees of Payment Processing in Promo

Web Exclusive

Your firm may be able to save thousands of dollars each year by learning the lingo and ...

How to Get Smarter About Hiring

Counselor

Talent is a ticket to entry, but hiring simply based on skill is a mistake.

Tim's Letter: Happy 65th Anniversary, Counselor!

Counselor

Thinking back on everything Counselor has accomplished over more than six decades, I...

Commentary: How Distributors Can Increase Profitability

Web Exclusive

Making a few changes to your sales approach will lead to a better bottom line.

Opinion: How Companies Are Cheating Online & Why It’s a Bad Idea

Web Exclusive

This is a guest column by Alyssa Mertes, Quality Logo Products (asi/302967). If...

Our Take – The Real Cost of Tariffs

Counselor

Unfiltered and unabashed opinions on everything business. This month: tariffs