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Commentary

How to Practice Perseverance

Jessica Hiner, vice president of key accounts for Top 40 supplier The Magnet Group (asi/68507) and a Counselor advisory board member, serves up advice – and some much-needed laughter – in this piece on how promo pros can navigate troubled times.

During times of hardship, there are two types of people: those who persevere, and those who succumb to the stress from the cards they are dealt. I have a Type-A, try-to-control-everything-I possibly-can personality, which as we know is something that is always successful. (Insert sarcastic chuckle and shaking head “no” meme here.)

Jessica Hiner

Jessica Hiner, The Magnet Group

Still, perseverance is an ongoing process for everyone, whether you roll with the punches or not. Here are a few practices I try to follow when troubles mount. I won’t lie: I have my off days! Nonetheless, trying to stick to these practices definitely helps me; maybe they’ll help you, too.

K.I.S.S. It: Keep it simple. Now is the time to remember the basics. Nurture your existing, positive relationships by supporting one another. Sharing tips for mutual business opportunities, or a simple brainstorming session once a week with a group will be extremely beneficial. Don’t shy away from the relationships and the basics that have been successful for you all along.

No Pity Parties Allowed: Stay positive! Surround yourself with those who support the same mindset. Negativity spreads like wildfire. Calling that coworker or fellow business confidant that has that “glass is half full” approach can do wonders for your day, direction of your project, or simply your mood. Negative times do get better; they always do – it’s your approach to the situation that matters most.

Eating Bon Bons Will Only Make It Worse: Whether it’s simplifying your sales process, or going about your day a different way on the personal side, do it. Sitting around waiting for a change will not help your cause.

Facts, Not Mother Goose: I have a tendency to jump to the “prepare-for-what-hasn’t-happened-yet” column. That can end up wasting a lot of time and sanity in the end. Instead, simply stop, take a breath and deal with the facts you know. React ONLY to those, and adjust to the situation as it comes.

It's a Cat-and-Mouse Game: Time to chase the new business opportunities that exist. Realign your approach to your existing model and continue to progress with your efforts on new business. You will surprise yourself on what can come from making new relationships and uncovering what you thought could never work during a difficult time.

Mama Needs a New Pair of Shoes: No, I’m not recommending a shopping spree on Zappos, while that does sound very appealing. … What I mean is “spend” on yourself – whether it’s investing time for mental health by taking an hour a day for a walk or a workout, or investing in educational opportunities to sharpen your skill set. You are no good for others unless you take time for yourself.

If all else fails, remember your favorite cliché saying and tweak it: When life gives you lemons, make lemonade … and add bourbon!

Jessica Hiner

“When life gives you lemons, make lemonade … and add bourbon!” – Jessica Hiner.