Counselor

Counselor Promotional Campaign Awards 2018
Counselor Promotional Campaign Awards 2018
Counselor

Our third annual awards honor the industry’s most creative and successful campaigns.

Best Marketing Video - Pinnacle Promotions
Best Marketing Video - Pinnacle Promotions
Counselor

Lower the wall. That was the directive given to the Pinnacle Promotions...

Best Supplier Self Promotion - Outdoor Cap Co.

Despite 41% of U.S. consumers owning...


Best Use of Social Media - Boss Promotions

Direct mail, digital marketing and...


Best Distributor Self Promotion 2018 - Elevate Brand Marketing

Elevate Brand Marketing's self-promotion...

Best Distributor Client Promotion 2018 - Tangerine Promotions
Best Distributor Client Promotion 2018 - Tangerine Promotions
Counselor

Tangerine Promotions won the toasts of its client, CIROC, by creating a custom...

Counselor Product Design Awards 2018
Counselor Product Design Awards 2018
Counselor

This year’s 13 winning promo items are standouts in their style, appeal and function.

SOI 2018: Podcasts
SOI 2018: Podcasts
Counselor

Get a glimpse of the 2018 Counselor State of the Industry report with our inaugural pod...

SOI 2018: Distributor Order Analysis in the Promo Industry
SOI 2018: Distributor Order Analysis in the Promo Industry
Counselor

Promo firms of nearly all sizes won more deals and made higher value sales in 2017.

SOI 2018: Videos

Get a list of all the videos created for t...


SOI 2018: Up-Front Intel


SOI 2018: Distributor & Supplier Relationships

A statistical look at a key part of the in...

SOI 2018: Stories of the Year in the Promo Industry

These were the promo industry’s 17 biggest...


State of the Industry 2018

Our in-depth look at key trends shaping th...


SOI 2018: A Look Ahead in the Promo Industry

Distributors are generally optimistic abou...

SOI 2018: Product of the Year in the Promo Industry
SOI 2018: Product of the Year in the Promo Industry
Counselor

No matter how you spin it, this was the item that had everyone talking and buying in 2017.

SOI 2018: Distributor Size Matters in the Promo Industry
SOI 2018: Distributor Size Matters in the Promo Industry
Counselor

The differences between large distributors and their smaller competitors are as strikin...

SOI 2018: Top Products in the Promo Industry
SOI 2018: Top Products in the Promo Industry
Counselor

A breakdown of the best-selling promo items features a dominant leader and a rising cat...

SOI 2018: Top Markets in the Promo Industry
SOI 2018: Top Markets in the Promo Industry
Counselor

The two largest sectors for distributor sales maintain their spots, but the gap behind ...

Top 40 Distributors 2018: No. 17 Kaeser & Blair
Top 40 Distributors 2018: No. 17 Kaeser & Blair
Counselor

Counselor's exclusive ranking of the distributors with the most revenue in the promo...

SOI 2018: The Cybersecurity Challenge in the Promo Industry
SOI 2018: The Cybersecurity Challenge in the Promo Industry
Counselor

As malware attacks become more prevalent and costly, promotional firms face a critical ...