If it impacts the promotional products industry, then the editorial team for Counselor, ASI’s flagship publication, is on top of it. Join these industry insiders as they delve into the issues, challenges and opportunities that matter most to promo.
Subscribe11/2/2023
Brand authenticity, AI and industry sales were among the many compelling topics discussed at the event, which brings together top executives in promo.
10/26/2023
Jane Mosbacher Morris says she saw the power of leveraging market forces to effect change during her time working for the U.S. State Department.
10/18/2023
Colleen Shea shares the history of her family’s 95-year-old writing instrument company and their commitment to keeping all production in New Jersey.
10/11/2023
ASI Media editors Christopher Ruvo and Theresa Hegel unpack how the schemes are becoming more cunning and provide tips to keep from getting conned.
10/4/2023
About 10% of staff at Stakes Manufacturing has a disability. Co-Founder Jed Seifert talks about how inclusion benefits both employees and employers, and the many career resources available.
9/26/2023
Bill Johnston of Recover Brands and Andy Bell of Boxercraft talk about sustainability and how to meet ESG goals.
9/20/2023
Erika Ayers Badan will be the keynote speaker at the upcoming ASI Power Summit in California.
9/13/2023
Also a Harvard economics professor and managing director of a $15 billion hedge fund, Todd Buchholz will be speaking at the ASI Power Summit in October.
9/8/2023
Don’t have time to read our full comprehensive report? Then listen as we unpack the most interesting findings from this year’s survey.
8/31/2023
ASI Media talks about Halloween creep, favorite candies and costumes, and marketing tips for taking advantage of the changing season.
8/22/2023
Fear of rejection among salespeople is more common than one might think. Sales expert Alice Kemper joins the podcast for her top tips for conquering it.
8/15/2023
A top lawyer outlines the concrete steps that spouses should take when going into business together.
8/8/2023
Recently named co-chief executive officers of Kaeser & Blair, brothers Brad and Mitch Kaeser share insights on how they plan to keep the Top 40 firm that’s been in their family for 100 years relevant and growing.
8/1/2023
Teresa Fudenberg, CEO of Storm Creek, says her company has committed to donating at least $5 million to charity by 2030.
7/31/2023
The innovators at the helm of Harper + Scott talk about deciding to go into business together, their favorite recent projects and their plans for the future.
7/28/2023
The president of The Chest looks back on her time in promo and what she appreciates most about the industry.
7/27/2023
Shape, a longtime promo products pro and CEO of Stran & Company, is Counselor’s 2023 Person of the Year.
7/14/2023
CEO Jay Deutsch, a member of Counselor’s Power 50, discusses the recent acquisition of Germany-based ipm | gruppe and how BDA is looking to aggressively grow sales across the pond.
7/11/2023
Business strategist and sales coach Michelle Parisi shares her expert tips for effective hiring and managing of a high-performing team.
6/27/2023
Joe Favre of Vanguard Promotions explains how combining services can lead to powerful client engagement.
6/21/2023
Fashion industry veteran Pam Seidman launched reusable bag brand BYBBA, creating high-end products made from 100% recycled ocean plastic.
6/15/2023
Precious Williams, a 13-time national elevator pitch champion, trainer, TEDx speaker and bestselling author, will be sharing her knowledge at the upcoming ASI Chicago show in July.
6/9/2023
Executive Editors Theresa Hegel and Sara Lavenduski talk warm-weather branded merchandise sales and try some fun and wacky treats – like shrimp-flavored chips and iced tea fruit snacks.
6/2/2023
Lorin Carlino Ogawa and Marissa Carlino, swag specialists at Creative Solutions, talk about the early days of the company their mother founded and their advice for fellow family-owned businesses.
6/2/2023
Claire Ashford, southwest regional sales manager for Top 40 supplier Tekweld, talks about her sales philosophy and what she loves about the promotional products industry.