Summer is finally here, and that means lots of opportunity for warm-weather promotions – from carnivals and amusement parks, to local outdoor festivals and fundraisers. “If you get really immersed in your local community, there are so many sales options for you and lots of ideas to play off of,” says ASI Media Executive Editor Theresa Hegel.

In this episode of Promo Insiders, Hegel and fellow Executive Editor Sara Lavenduski discuss upcoming projects for ASI Media (and the arrival of the summer interns), taste-test some fun and wacky treats, and talk about opportunities for sales in the coming months.

“Why not volunteer for a local event?” says Hegel. “Make contacts there and understand what their pain points actually are. They might even approach you once they find out what you do.”