Jane Mosbacher Morris, founder and CEO of To the Market (asi/91489), took a circuitous route to the promotional products industry. She started her career at the U.S. State Department, working on national security, counterterrorism and combatting human trafficking and labor exploitation.

One of the biggest lessons she learned during that time was that “the most effective way to drive change is to leverage market forces.” So, Mosbacher Morris determined to do just that. She went back to school to get her MBA from Columbia, and then created To the Market, a technology-enabled B Corp dedicated to creating ethical supply chains and quantify the environmental and social impact of procurement.

The platform, which includes a proprietary vendor scorecard, was initially available to brands and retailers, but Mosbacher Morris soon discovered the promotional products industry was ripe for the services her company can provide.

“We find that there’s a lot of hunger from folks in corporate gifting to have more detailed information about who’s making their product, about how it’s being made, and we also are finding that as we attract more talent to join our team, that they’re continuing to open up more and more of this market,” she said.

In this episode of Promo Insiders, Mosbacher Morris talks with ASI Media Executive Editor Theresa Hegel about the importance of ethical supply chains and how technology can help to make them more transparent and streamlined.