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Strategy

Hidden Valley Debuts Summer Ranch Swag

If you need a little help dressing this summer, the pros at Hidden Valley Ranch have you covered. So, dip your wings into this perfect poolside merch from the popular condiment brand.

Among the offerings in the limited-edition line are a one-piece swimsuit that proclaims, “I put ranch on my ranch,” and a short-sleeve camp shirt covered in tiny ranch bottles and pizza slices. There’s also a beach towel, tote bag and men’s swim trunks. And who could forget the giant pool float shaped like, you guessed it, a bottle of Hidden Valley?

Topping it all off is a water bottle with the message: “There’s a chance this is ranch.” The brand is just being practical. As a Hidden Valley rep joked in a statement: “We all know that the most passionate fans will use [the water bottle] to carry their extra supply of ranch.”

If Taco Bell’s hot sauce packet bikini was too spicy for your liking, perhaps a dose of cool ranch swag is just the ticket.

Hidden Valley Ranch

Hidden Valley Ranch