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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Apparel Company Creates Sustainable Embroidery Innovation

EC Clothing can create multicolored embroidery, with special effects like ombré, using ...

ASI Chairman Norman Cohn Becomes TikTok Influencer

An unboxing video his granddaughter posted on the social media site went viral this week.

PCNA Launches New ProudPath Website Experience

The Top 40 supplier said that more than a quarter of its sales come from the sustainabi...

Safety Gear Maker Adds Post-Consumer Recycled Products

Ergodyne, which is offered by several industry suppliers, recently launched a campaign ...

Orbus Recycles 1.6 Million Pounds of Waste in 2023

The signage and display supplier has had a robust recycling program for more than a dec...

Decorating Roundup: Vastex Offers New Direct-to-Film Equipment

Plus, Arcus Printers has introduced a new flatbed cutting machine and Stahls’ is loweri...

HPG Goes CarbonNeutral, Launches Goods2Know Collection

The Top 40 supplier shared its ESG plan and progress in an inaugural sustainability rep...

Promo for the Planet Turns 2

ASI Media’s award-winning sustainability resource hub is celebrating its second anniver...

PCNA Launches Loyalty & Rewards Program

Members of PCNA+ will receive escalating rewards, including special pricing and discoun...

Koozie Group Gives $200,000, Achieves Carbon Neutrality in 2023

The Top 40 supplier shared achievements and set goals in its fourth Keep It. Give It. s...

The Bright Side: Vantage Apparel Donates $30,000 to Clean Ocean Action

The Top 40 supplier is a 1% for the Planet member and donates a portion of profits from...

#Counselor70: 6 Predictions Counselor Magazine Got Right (and 4 We Didn’t)

Over the last 70 years, our magazine has done more than its share of prognosticating ...

iPROMOTEu Announces DunkFest 2024 Winners

Mickey Mann of Image Packaging had the winning bracket, correctly selecting three of th...

Gemline Increases Charitable Giving by 31% in 2023

The Top 40 supplier released its fourth-annual corporate social responsibility report.

Report: Better Cotton Linked to Deforestation, Human Rights Violations in Brazil

Earthsight, an investigative nonprofit, released a report linking fast-fashion brands H...

Facing Legal Challenges, SEC Pumps Brakes on Climate-Risk Rule

The agency last week issued a temporary stay on its rule requiring large companies to r...

SnugZ USA Adds Two Industry Vets to Sales Team

The Top 40 supplier said the strategic hires will help drive innovation and success mov...

Storm Creek Plans Events for Earth Month

The apparel supplier is holding an eco-focused festival on April 19 at its Minnesota he...

Lululemon Develops ‘Enzymatically Recycled Polyester’ Jacket

Plus, a running shoe company shows off 3D-printed, compostable footwear, and IKEA turne...

Authentic Brands To Buy Champion From Hanes for $1 Billion

The deal has not been formalized yet, but reports say it could close by the end of May.

Infographic: A Growing Interest in Sustainable Products

Across generations, consumers have been seeking out and spending more on sustainable an...

Infographic: Eye-Opening Sustainability Stats

Consumers across generations say they’re willing to spend more on sustainably made goods.

ASB Hires Michael Conway as E-Commerce Executive

A founding member of PromoStandards with extensive industry experience, Conway will hel...

Stormtech Is Now Climate Smart-Certified

The certification and training program helped the Top 40 supplier measure and reduce it...

Decorating Roundup: Epson Offers Two New Dye-Sublimation Printers

Plus, Ninja Transfers has updated its shipping options, and Roland DGA is showing off a...