Case Studies

Hops & Hair Metal: Brewery Partners With Legendary Rock Band
Hops & Hair Metal: Brewery Partners With Legendary Rock Band
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A popular '80s band who titled their second album High and Dry is going for...

Case Study: Shark Week-Branded Socks Are Here
Case Study: Shark Week-Branded Socks Are Here
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Sock Fancy has created the first ever official sock collection for Discovery Channel’s ...

Promo Distributor Only Sells Made-in-the-USA Products

Authentically American lives up to its nam...


Drake Lets Fans Personalize Tour Jacket

The personalization offering signals an em...


Q&A: Video Games Fertile Ground for Merch

Video games are big business, so it's no...

Amazon’s New Delivery Initiative Might Impact the Promotional Products Industry
Amazon’s New Delivery Initiative Might Impact the Promotional Products Industry
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The program could also affect third-party shipping providers like UPS, FedEx and the Un...

Let Freedom Ring with Vintage Americana Clothing
Let Freedom Ring with Vintage Americana Clothing
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Stars and stripes in faded shades are trending at retail.

Shakira Removes Necklace Resembling Nazi Symbol From Merch Collection
Shakira Removes Necklace Resembling Nazi Symbol From Merch Collection
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The pop singer was criticized for selling the necklace because of its visual similarity...

Promotional Products and the #RedforEd Movement
Promotional Products and the #RedforEd Movement
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Teachers are seeing red - and they want the public and politicians to do so too. In...

Promotional Products Were Everywhere At Wizard World Comic Con

From free swag to swanky branded...


Bonnaroo Surprises Attendees With Swag Packages

With three weeks until Eminem, The...


The Weeknd Teams With Marvel For Limited Edition Merch

With the colossal success of Avengers:...

Case Study: BrandVia’s Swag Studio

While the business world is becoming...


Emblems Elevate Food Festival Gear

Culinary apparel manufacturer Chef...


Promos on Display at the Broad Street Run

A stampede of nearly 45,000 people...

Travel Michigan Launches New Campaign, Branded Merch
Travel Michigan Launches New Campaign, Branded Merch
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Michigan, a summer tourist destination? That's the objective of a major new campaign,...

Case Study: Promo Distributor Finds Unique Niche in Handmade Toys
Case Study: Promo Distributor Finds Unique Niche in Handmade Toys
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Promo pro Ro Kohli followed his passion, and it led to a new channel of business for...

Secrets of the Dazzling Westworld Brand Experience
Secrets of the Dazzling Westworld Brand Experience
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At San Diego Comic-Con 2017, it was Los Angeles 2049. At least it was for attendees...

The Inspiration Behind Brand Fuel’s Fun, Crazy Brand Experiences
The Inspiration Behind Brand Fuel’s Fun, Crazy Brand Experiences
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If you're looking for an experience in the promotional products industry, Brand Fuel...

Experiential Marketing As An Effective Team-Building Exercise
Experiential Marketing As An Effective Team-Building Exercise
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From mom-and-pop shops to large corporations, experiential marketing is also becoming...

Creating Connections With Experiential Marketing
Creating Connections With Experiential Marketing
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How can your promo make an emotional connection? Just step inside the dazzling world of...