Strategy June 05, 2019
New Stranger Things Merch Features In Brand Collaboration with Baskin-Robbins
The collab is helping to hype the upcoming release of Stranger Things’ third season.
“I scream, you scream, we all scream for….Stranger Things…?”
Yep.
The Baskin-Robbins ice cream shop chain and the Netflix sci-fi series Stranger Things are teaming up for a brand collaboration that aims to satisfy fans’ sweet tooth -- and their desire for cool merchandise tied to the wildly popular show.
It’s all starting in June in the lead up to the launch of the third season of Stranger Things, which is set for release on July 4th.
View this post on InstagramOne summer can change everything. Stranger Things are Happening NOW at Baskin-Robbins.
The collab will center on a specialty menu that will have Baskin-Robbins serving up two new Stranger Things-inspired ice cream flavors and related show-referencing treats for a limited time.
To pump even more flavor into the delectable experience, Baskin-Robbins is also offering limited edition merchandise that can only be purchased in-shop. The swag includes a Funko Pop! figure of show character Steve Harrington wearing the uniform of Scoops Ahoy, the ice cream parlor in the show where he works.
Funko Pop! figure of Stranger Things character Steve Harrington in his Scoops Ahoy employee uniform. Via Baskin-Robbins.
There’s also a Scoops Ahoy T-shirt that includes, on the back, the Stranger Things text logo and “Baskin-Robbins” written in the same unique font.
Scoops Ahoy T-shirt. Via Baskin-Robbins.
Since Stranger Things is set in the 1980s, Baskin-Robbins went retro with the graphics on the Baskin-Robbins and Scoops Ahoy stickers and magnets it’s offering.
Retro-inspired Baskin-Robbins and Scoops Ahoy stickers and magnets. Via Baskin-Robbins.
Last but not least, Baskin-Robbins’ patrons can take home ice cream in one of four collectible plastic quarts.
Collectible plastic ice cream quarts from the Baskin-Robbins x Stranger Things collaboration.
The merch alone might be enough to compel some Stranger Things fans to visit their local Baskin-Robbins. Of course, there’s a chance they’ll find something Stranger Things-inspired to fill their bellies, too. Specialty delights include “Eleven’s Heaven,” a waffle-cone flavored ice cream that’s a nod to show character Eleven’s love of waffles. “Upside Pralines” is another specialty concoction, featuring praline pecans, chocolate ice cream and more – and referencing, of course, the “Upside Down” in the show. You can see the full list of offerings here, but we’ll tease one more: the Byers’ House Lights Polar Pizza Ice Cream Treat – show fans will get it.
Also, as part of the fun, Baskin-Robbins will be making the Scoops Ahoy Ice Cream Shop a temporary reality via an ice cream truck that will be serving up the sweet stuff at West Coast locations this month.
Need a little more appetite whetting for Season 3? Check out the official trailer: