Christopher Ruvo

  • Executive Editor, Counselor

Chris inks Counselor’s cover stories and much more besides, but isn’t the greatest third-person bio writer. He is, however, proud to have the promotional bobblehead beat cornered. Prior to joining ASI, he was a newspaper reporter, covering everything from capital murder trials and government corruption to, most intimidating of all, kindergarten art shows.

Bud Light-Branded Fridges Will Give Free Beer If Cleveland Browns Win

The Browns have won a single game in the previous two seasons, going 1-31 during that s...

Chameleon like Inc. Acquires TPGG

Gilroy, CA-based supplier Chameleon like Inc. (asi/44558) announced late Wednesday...

Minor League Baseball Merch Sales Reach New Record

The 2017 tally of total MiLB licensed merchandise retail sales topped $70 million.

Gildan Releases Annual Corporate Social Responsibility Report

The report highlighted the Top 40 supplier’s efforts to care for employees, the environ...

Blending Containers Have Cut People, Now Under Recall

Faulty blending containers that allow blades to be exposed have cut the hands of...

Delta Apparel Says Q3 Sales & Earnings Increased

Nonetheless, a negative tax impact caused a net income loss for the fiscal year’s first...

Private Equity Firm Recapitalizes Next Level Apparel

Next Level Apparel (asi/73867), the eighth largest supplier in the promotional...

Space: The Next Frontier for Trump Campaign Merch

The president’s re-election campaign plans to sell promotional products embellished wit...

Trend Alert: New Premier League Soccer Jerseys

As a new season starts, the jerseys players will wear provide interesting trend insight...

Best Use of Social Media - Boss Promotions

Direct mail, digital marketing and Olympics-inspired patriotism balanced perfectly in...

California Wildfires Impacting Promo Firms

Evacuations and lost business are two of the challenges some industry companies are fac...

California Bill Could Boost Branded Beer Glass Giveaways

The proposed legislation would allow beer makers to give up to five cases of logoed gla...

InnerWorkings Reports Q1 Net Loss

The Top 40 distributor had delayed releasing the quarterly results after discovering er...

CIC Names New SVP of Sales & Marketing

Experienced industry executive Rich Berg has taken over the role at the Top 40 distribu...

Best Distributor Self Promotion 2018 - Elevate Brand Marketing

Elevate Brand Marketing's self-promotion wasn't just the proverbial business home...

Best Distributor Client Promotion 2018 - Tangerine Promotions

Tangerine Promotions won the toasts of its client, CIROC, by creating a custom...

Case of Alleged Insider Trading of Vistaprint Stock on Track for Trial

A U.S. magistrate judge in Massachusetts said Monday that defendant Charlie Jinan Chen ...

Promotional Products Abound at Pennsylvania Renaissance Faire

Branded T-Shirts, mugs, hats and more could be found throughout the shire during the fa...

The Magnet Group Opens The Fran Ford Center

The Top 40 supplier has named a new facility, and an award, after the late promo indust...

Gemline Hires New VP of Sales

An experienced sales executive whose professional background includes leadership...

Cimpress Reports Full-Year Gains in Revenue & Profit

Vistaprint and National Pen, subsidiaries of Cimpress, contributed to the rises with an...

Strong Q2 Propels Gildan’s Half-Year Sales Increase

Nonetheless, net earnings for 2018’s first six months were down.

Q2 Distributor Sales Rise By 5.3%

It was the largest year-over-year gain for promotional products distributors since 2014.

4imprint Sales & Profits Rise in the First Half of 2018

Revenue increased 17%. Pre-tax profits were up to nearly $16 million.

Tesla Immediately Sells Out of $1,500 Branded Surfboards

The logoed lifestyle product was the result of collaboration between Tesla’s design stu...

Case Study: Van Gogh Paintings Featured in New Vans Collection

The skate/surf lifestyle brand and the Van Gogh Museum teamed up to release a collectio...

Elon Musk & The Case of the Farting Unicorn

Tesla and its billionaire founder settled with a ceramic artist in a copyright dispute ...

Innovation Watch: Coffee Cups Made From Coffee Win Design Award

A German designer creates the eco-friendly mugs and cups from used coffee grounds, natu...

Clothing With Smart Chip Tech Fuels New Tommy Hilfiger Rewards Program

Smart chip technology embedded in the Tommy Jeans XPLORE collection enables consumers t...

Wait, What: ‘Novichok’ Is A Hot Brand in Russia

T-Shirts, craft beer, vodka, a cocktail, coffee and sunflower oil are increasingly popu...

Cutter & Buck Debuts “New Available Now” Fulfillment

The apparel supplier says the initiative involves new products being immediately delive...

SOI 2018: The Cybersecurity Challenge in the Promo Industry

As malware attacks become more prevalent and costly, promotional firms face a critical ...

Is LinkedIn’s New Feature a Threat to the Traditional Business Card?

The social media platform’s offering allows users to connect via QR Code.

Geiger Holds Annual ‘Geiger Galleria’

David Kennealey took home the Chairman’s Club Award, and the regional division of the y...

Sanmar Launches More Than 100 New Styles

The Top 40 supplier’s offerings feature at SanMar.com and in the 2019 Apparel, Bags and...

Montgomery Biscuits’ ‘Millennial Night’ Promo Sparks Backlash & Praise

The Minor League Baseball team offered participation ribbons, napping stations, selfie ...

SOI 2018: Amazon & The Promo Industry

The ultimate market disrupter is making a play in promo, giving some distributors pause...

Fastest-Growing Distributor, 2018: The IdeaBox Powered by Proforma

Healthy ambition, client-first focus and a holistic approach to tailoring custom market...

New Swag Collection Celebrates 25th Anniversary of Hocus Pocus

Branded merchandise includes T-Shirts, a mug, a faux leather bag, a journal and more.

Promo Firm Partners with ‘Green,’ Socially Responsible Thai Company

Thailand-based SRANN helps rural Thai women learn to grow organically to help create pr...

Trend Alert: Logoed Flip Flops & Sliders

The casual footwear could be an excellent component to many summer-themed campaigns and...

Ennis Buying A Print Communication Company

Wright Business Graphics, Inc. reportedly had $58 million in sales last fiscal year.

Recall On Children’s Sleepwear

The pajamas fail to meet federal flammability standards.

Fastest-Growing Distributor, 2018: The IdeaBox

Healthy ambition, client-first focus and a holistic approach to tailoring custom market...

Supplier Entrepreneurs Of The Year 2018: Erin Reilly & Sterling Wilson, Pop! Promos

Erin Reilly and Sterling Wilson are best-friend millennial entrepreneurs who, while...

International Person Of The Year 2018: Peter Kelly, Cimpress

It wouldn't be a surprise if Peter Kelly had his own personal contrails. The...

Marvin Spike Lifetime Achievement Award 2018: Gene Geiger, Geiger

Gene Geiger enjoys talking about himself as much as the average person enjoys a root...

Case Study: Shark Week-Branded Socks Are Here

Sock Fancy has created the first ever official sock collection for Discovery Channel’s ...

Russell Athletic Partners With Boxercraft To Court Collegiate Market

Boxercraft will manage Russell Athletic’s collegiate business, including sales, fulfill...

Amazon Criticized Over Nazi, Racist Products

A recent report identified the items for sale on the online platform.

McDonald’s Launching Free #McDelivery Day Merch

The branded swag helps promote McDonald’s delivery service.

Promo Distributor Only Sells Made-in-the-USA Products

Authentically American lives up to its name with its unique business model.

Costco Partners With Distributor, Offers Promo Products Online

The website features categories like apparel, pens, bags and tech products.

U.S. June Job Gains Beat Estimates

Some analysts note, though, that trade tariffs could potentially have a negative effect...

Drake Lets Fans Personalize Tour Jacket

The personalization offering signals an emerging trend in the music merch market.

Branding, Packaging Restrictions On Canadian Cannabis Matter To Promo Industry

Promotional product professionals should know the rules if they plan to sell to the eme...

Hawaii’s Ban on Certain Sunscreens About To Become Official

The new regulations have implications for the promotional products industry.

Taco Bell-Branded Wedding Merchandise Is Real & It’s Spectacular

The Tex-Mex fast-food chain launched the line as couples have taken to tying the knot a...

Promo Products Part of Developer’s Unique Pitch for Public Support

The prospective builder of a large commercial complex is using branded merchandise to s...

Café Press Takes Heat Over Journalist Lynching T-Shirt

The shirt featured a message that advocates the lynching of journalists.

Capsule Collection Weds High Fashion With World Cup Spirit

Fashion retailer Yoox and publication SEPP teamed up to release the apparel collection ...

Authorities: Serial Schemer Busted In Promotional Products Scam

The arrest of Loreal Stroud in Texas comes as she’s wanted for similar alleged thieving...

Sale of HALO To TPG Growth Completed

In a Nutshell *The deal was first revealed in May and announced as complete...

Amazon’s New Delivery Initiative Might Impact the Promotional Products Industry

The program could also affect third-party shipping providers like UPS, FedEx and the Un...

Q1 Earnings Rise But Revenue Dips For Ennis

The Top 40 supplier reported a 1.3% decline in revenue, but net earnings rose.

Shakira Removes Necklace Resembling Nazi Symbol From Merch Collection

The pop singer was criticized for selling the necklace because of its visual similarity...

New Service Lets YouTubers Sell Swag From Video Pages

YouTube is allowing creators to sell branded merchandise directly to fans through a par...

Child Prodigy Inspires T-Shirt Brand

A talented child artist’s creations launch a new T-shirt brand devoted to inspiration ...

Supplier Provides Conference Pads for Trump/Kim Summit

Promo industry firm Dacasso (asi/48125) had a part in the historic summit that...

Bobblehead Case Goes Before Ohio Supreme Court

A court case with implications for the promotional products industry began Wednesday...

Survey: Small Business Optimism Nears Historic High

Small business optimism is soaring in the U.S. The National Federation of...

Opportunity Watch: New Jersey Could Legalize Recreational Marijuana

The Garden State is poised to get a little greener - and that could spell sales...

Vapor Now Offering ‘Print-on-Demand’ Sublimated Mossy Oak Apparel

Promo supplier Vapor Apparel (asi/93396) and Mossy Oak have partnered on a new...

Promotional Products Part of Historic Trump/Kim Summit

U.S. President Donald Trump and North Korean "Supreme Leader" Kim Jong-un are set to...

Techdirt Promotional Products Based On Declassified NSA Security Posters

Techdirt is an influential blog that delivers keen insights into technology's legal...

Israeli Designer Imagines Luxury Brands As Commodity Products In Art Exhibition

What would the packaging look like if Ferrari made pasta? How about if Tiffany &...

Levi’s Jacket, Emoji Pins Among WWDC Promotional Products

The 2018 Apple Worldwide Developers Conference is happening this week in...

Bruno No Longer With BIC Graphic

Emmanuel Bruno, a member of Counselor's Power 50 List, is no longer with Top 40...

Steel and Aluminum Tariffs Could Lead to Fallout for Promo Industry

Late last week the Trump Administration announced tariffs on imports of steel and...

Social Responsibility: Gildan Donation Helps Refurbish Large Park in Honduras

Top 40 supplier Gildan Activewear (asi/56842) donated $570,000 to refurbish the...

New Smart Earrings Wed Wireless Tech and High Fashion

A crowdfunding campaign is underway for innovative earrings that aim to be the next...

Job Growth Continues, Unemployment Falls, but Some Leery About the Future

The U.S. unemployment rate fell to its lowest level since the turn of the century in...

There’s A Ton of World Cup 2018 Branded Merchandise and Promotional Products

In two weeks, the 2018 World Cup will kick off in Russia, and the entire globe will...

Job Growth Continues, Unemployment Falls, but Some Leery About the Future

The U.S. unemployment rate fell to its lowest level since the turn of the century in...

There’s A Ton of World Cup 2018 Branded Merchandise and Promotional Products

In two weeks, the 2018 World Cup will kick off in Russia, and the entire globe will...

Perry Ellis Reports Q1 Revenue Rise, Net Income Decline

Firm Perry Ellis International (asi/77715) announced its revenue increased 5.4%...

T-Shirt Brand Could “Drastically Alter the Future of Fashion”

A new basics T-Shirt brand is set to launch this week, and some fashion experts think...

Imprinted T-Shirts Honor Teacher Who Stopped Noblesville School Shooting

When shots are fired, most run away from the bullets. Jason Seaman ran toward them....

Pepsi Has A New Promo Products-Fueled Rewards Program

Once upon a time, Pepsi was the choice of a new generation. Now, the soft...

Promo Supplier Recalls Wireless Chargers

Bluefin International, which does business as LogoIncluded (asi/67837), is...

Promotional Products and the #RedforEd Movement

Teachers are seeing red - and they want the public and politicians to do so too. In...

Mental Health: Combat On-the-Job Stress & Frustration Flare-Ups

Modern life has people stressed out. Everything from the rapidly quickening pace...

Vegas Knights Championship Merchandise Highlights Apparel Trends

The Las Vegas Golden Knights don't waste any time. An expansion team in their...

Promotional Products Were Everywhere At Wizard World Comic Con

From free swag to swanky branded merchandise, Wizard World Comic Con Philadelphia...

Choosy Is Fast Fashion On Energy Drinks

Fast fashion might be about to kick into hyperspeed. Jessie Zeng, a 20-something...

2018 Hot List: Emma Reynolds, Outstanding Branding

Meet the new stars shaking up the promo market with their ambition, empathy and...

2018 Hot List: Joshua White, BAMKO

Meet the new stars shaking up the promo market with their ambition, empathy and...

2018 Hot List: Rory Young, Pop! Promos

Meet the new stars shaking up the promo market with their ambition, empathy and...

2018 Hot List: Meghan Falkner, Sunrise Identity

Meet the new stars shaking up the promo market with their ambition, empathy and...

Gap Angers China With Map On Imprinted T-Shirt

An imprinted T-Shirt from retailer Gap Inc. was at the center of an international...

Royal Wedding ‘Merchspolsion’ Continues With Off-the-Wall Promotional Products

Counselor previously spotlighted the official and unofficial Royal Wedding...

CIC Acquires eCompanyStore

When Bob Herzog took over as CEO of Corporate Imaging Concepts (CIC; asi/168962) last...

Product Safety Alert: Recall On Scarves, Bath Toy

The U.S. Consumer Product Safety Commission (CPSC) has announced separate recalls on...

Case Study: BrandVia’s Swag Studio

While the business world is becoming ever more pixelated and impersonal, maintaining...

Promotional T-Shirt Serves As A Reward In UFC Anti-Doping Campaign

A screen-printed T-Shirt is playing an important part in a campaign to combat doping...

Fortnite Launches Branded Merchandise Store On Amazon

Fortnite, the ubiquitously popular survival video game from Epic Games, has launched...

Law Firms Investigating InnerWorkings For Potential Securities Violations

Several law firms say they're investigating Top 40 distributor InnerWorkings...

Sales, Net Income Down for Delta Apparel in Q2

Top 40 supplier Delta Apparel (asi/49172) on Monday reported declines in net sales,...

Strategy: Improve Cyber Security

Promo industry IT leaders and executives weigh in with essential tips for keeping your ...

Stormy Daniels Launches Promo Merch Amid Fight With Trump

Stormy Daniels has launched a line of branded merchandise that promotes the adult...

American Apparel to Launch Retail Store

American Apparel (asi/35297) is getting back into the brick-and-mortar retail...

Case Study: Promo Distributor Finds Unique Niche in Handmade Toys

Promo pro Ro Kohli followed his passion, and it led to a new channel of business for...

Hawaii Bans Certain Types of Sunscreens

Hawaii's state legislature has passed a bill that bans sunscreens containing...

Cimpress Reports Sales Rise in Fiscal Q3

Top 40 distributor Cimpress (asi/162149), parent company of Vistaprint and National...

Trend Alert: Clear Tote Bags

Clear tote bags are the rage of the runways - which means the trend could soon be...

Promo Drinkware Supplier Titan Acquires VisionUSA

Dallas-based drinkware supplier Titan Custom Products (asi/91416) announced Wednesday...

Promotional Products Opportunity: Canadian Premier League Reveals Official Logo

Canada is ready for its own kickabout. And now it has some branding in place to show...

Controversy Swirls Around Proposed New York Plastic Bag Ban

Debate over New York Governor Andrew Cuomo's proposal to ban single-use plastic bags...

Consumer Sentiment Declines; Consumer Spending Growth Slows

Consumer sentiment in the U.S. declined in April and national consumer spending...

Hit Promotional Products Battles Malware Attack

Top 40 supplier Hit Promotional Products (asi/61125) announced Friday that it was the...

Clever Custom T-Shirts Help Promote City’s Pot Survey

T-Shirts, legal marijuana and the real-world ROI promotional products can help...

Teespring Sells, Then Removes, Apparel Glorifying Dylann Roof

Teespring was in hot water again this week after the web-based platform for...

Teespring Sells, Then Removes, Apparel Glorifying Dylan Roof

Teespring was in hot water again this week after the web-based platform for...

Ennis Reports Q4, Full-Year Financials

This week Top 40 supplier Ennis, Inc. (asi/52493) reported increases in revenue and...

3M Q1 Earnings Drop Following Lawsuit, New Tax Regulations

3M, parent company of Top 40 supplier 3M/Promotional Markets (asi/91240), reported...

Zorch Founder Sues Over Firm’s Sale

The founder and former CEO of Top 40 distributor Zorch International Inc....

S&S Opens New Distribution Center in Georgia

Top 40 supplier S&S Activewear (asi/84358) has opened a new distribution center...

Promo Profile: The Stand-Up Comedian

Brian Thomas has a knack for well-timed jokes. It's an ability that's helped the...

The Most Creative People In Promo: Lauren Cocco, Vantage Apparel

Presenting our inaugural list of the industry's most inventive and resourceful...

The Most Creative People In Promo: Jason Lucash & Mike Szymczak, Origaudio

Presenting our inaugural list of the industry's most inventive and resourceful...

The Most Creative People In Promo: Amy Baker, Threadbare Print House

Presenting our inaugural list of the industry's most inventive and resourceful...

More Promo Cyber Attacks Reported; Western Officials Point to Russia

The Russian government is supporting cyberattacks against Western targets that range...

Analysis: Proposed California Regulations Could Impact Promo

Legislators in California are considering several bills that would establish...

Computer Virus Targets, Attacks Promo Firms

Hackers appear to be targeting firms in the promotional products industry with a...

Coachella Abounds With Promo Products, Branded Merchandise

Coachella is in full swing. And, not surprisingly for one of the U.S.'s biggest...

Survey: Employees, Employers Upbeat on Automation

A majority of employers and employees in the U.S. are optimistic about the impact...

HALO Names Head of Global Sourcing

Top 40 distributor HALO Branded Solutions (asi/356000) has named Dan McEntee Senior...

Russian Soccer Hooligans & The Dark Side of Message T-Shirts

Held once every four years, the World Cup is watched in huge numbers around the...

Boost Engagement Acquires Impact Plus, Inc.

Ohio-based Boost Engagement, which does business as Shumsky (asi/326300) and Boost...

Creative Concepts Affiliates with iPROMOTEu

Creative Concepts, a Canadian promo firm, has affiliated with Top 40 distributor...

JaVale McGee’s New Swag Is Clever Personal Branding

We like our branded merchandise how we like our music: creative, quirky, with a sprig...

Firearms T-Shirts at Heart of Teen’s Lawsuit Against School Principal

A Wisconsin teenager is suing his high school's principal in a case that centers on...

Commemorative Merch Abounds for Harry & Meghan’s Royal Wedding

The U.S. might have thrown off the yoke of the British monarchy 242 years ago, but...

HALO Completes New Headquarters

Top 40 distributor HALO Branded Solutions (asi/356000) says it's moving into a new,...

Alleged Insider Trading of Vistaprint Stock Leads to Indictment

A Massachusetts man obtained private financial data about Vistaprint from a former...

These Yoga Pants Include a Pocket For a Gun

Alexo Athletica isn't shy about proclaiming its support for the Second Amendment. ...

Recall On Power Bank Charging Stations

About 6,000 Re-fuel by Digipower Grab and Go Family Pack portable power bank charging...

White Sox’s ‘No Ketchup in Chicago’ Is T-Shirt Swag Done Right

In Chicago, there is, apparently, an 11th Commandment: Thou Shall Not Put Ketchup on...

Villanova’s Championship Merch Bellwethers Promo Apparel Trends

The Villanova Wildcats won their second NCAA men's basketball championship in three...

Exclusive Branded Merch For The Masters Stokes Annual Shopping Frenzy

The Masters isn't just one of the most anticipated tournaments in all of golf. It's...

New WWE Japan Merch Includes Body Pillow Covers

"Let's get drunk with physical strength!" That, according to Google Translate, is...

Promo Companies Sued Over Price Fixing

Promotional products companies involved in an alleged price fixing scandal on items...

Cannabis Promo ‘Advent’ Calendar Counts Down to ‘420’ Holiday

This isn't your grandmother's advent calendar -- unless your grandmother filled her...

‘Imprinted’ Beer Foam Of Yankees’ Players Gets The Kibosh

Imprinted products that promote beer - commonplace. But promotional images imprinted...

Charney Battles $20 Million Judgment Against Him

Dov Charney, founder of industry suppliers American Apparel (asi/35297) and Los...

Delta Apparel’s Salt Life To Launch Its Own Beer

Many promo companies are working hard to win and retain clients in the booming craft...

No. 3: ScreenBroidery, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 4: Harper + Scott, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 5: Superior Printing & Promotions, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

Pantone Creates New Wine-Inspired Color

Wine has helped fuel many an artist's creative endeavors. And now, a particular wine...

Elon Musk Is Turning Rocks, Bricks Into Promo Products

Elon Musk just might be the king of company merch. First, he scored a major...

No. 7: Walker-Clay Inc., Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 8: Bright Ideas LLC, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 9: College Hill, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 10: Printable Promotions, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

Bacon-Scented Conditioner, Cheesy Shampoo, Promote Breakfast Sandwich

Everything might not be better with bacon after all. Case-in-point: We suspect...

Proposed Legal Pot Packaging Logo Sparks Debate

Looking for controversy in the debate over the pending legalization of recreational...

No. 11: The Book Company, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 12: Pop! Promos, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

Cintas Reports Rises In Q3 Revenue, Net Income & EPS

Organic growth and benefits from tax reform were among the factors that contributed...

No. 15: iClick, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 16: Boundless, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 17: CE Competitive Edge LLC, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 18: eCompanyStore, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 19: Zagwear Inc., Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

CPSC Recalls Combination Battery Chargers/Hand Warmers

The U.S. Consumer Product Safety Commission (CPSC) has announced a recall on...

No. 21: Sunrise Identity, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 22: Indoff Inc., Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 23: Partners N Promotion, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 24: Image Source Inc., Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 25: Stowebridge Promotion Group, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 26: Brand Fuel, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 28: Gifts By Design Inc., Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 29: IDProductsource, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

Merch Watch: Carson Wentz Tops Tom Brady In Jersey Sales

The Philadelphia Eagles have again beaten the New England Patriots - this time in a...

Geiger Acquires UK-Based Distributor

As reported Monday in a Counselor Breaking News Alert, Top 40 distributor Geiger...

Geiger Acquires UK’s Largest Privately Owned Distributor

As reported Monday in a Counselor Breaking News Alert, Top 40 distributor Geiger...

AIA Corporation, Prime Line Announce New Key Executives

Two of the biggest companies in the promotional products industry have installed new...

U.K.’s Largest Privately Owned Promo Distributor Merges with Geiger

BTC Group, the largest privately owned distributor in the United Kingdom, has merged...

Swag From the Saint Patrick’s Day Shamrock Shuffle

From California to New Jersey, Saint Patrick's Day-themed running races abound on or...

SnugZ Names New COO, Restructures Leadership

SnugZ USA (asi/88060) has named Justin Gukeisen its new chief operating officer. The...

No. 30: Signet Inc., Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 31: Geiger, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 32: JH Specialty Inc., Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

Wendy’s Launches 'Fresh' Streetwear Line To Promote Its Fresh Beef

In the battle royal for fast food supremacy, Wendy's is using branded merchandise to...

No. 33: Brand Addition, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 35: BrandVia Alliance, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 36: Tic Toc, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 37: Show Your Logo Inc., Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 38: Champion Awards and Apparel, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 39: White Paper Office Solutions, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

No. 40: Pride Products Distributors, Best Places To Work 2018

Counselor honors the top industry workplaces through an exclusive survey and...

The Best Logos in This Year's College Basketball Tourney

Thursday marked the start of National Productivity Not-So-Much Day - otherwise known...

Dockworker Contract Talks Resume

Talks to establish a new contract for East Coast and Gulf Coast dockworkers have...

Olympic Gold Leads to First Ever Curling Bobblehead

Matt Hamilton was a key member of the U.S. Men's Curling Team that made history by...

InnerWorkings Announces Full-Year Financial Results

Top 40 distributor InnerWorkings (asi/168860) increased overall company revenue,...

The $13,000 Vintage T-Shirt

Would you or your clients pay $13,000 for a branded T-shirt? The folks at Defunkd...

Delta Apparel Subsidiary Acquires DTG2Go

Top 40 supplier Delta Apparel (asi/49172) announced Monday that its wholly-owned...

BDA Recalls Golden State Warriors’ Promo Menorah

Top 40 distributor Bensussen Deutsch & Associates (BDA; asi/137616), in...

New 'Chef Mickey' Merch Debuts at Disney Food & Wine Festival

When it comes to merchandising, no one outdoes Disney. Perhaps it's no surprise...

Schilling Graphics Acquires Reusche & Co.

Schilling Graphics (asi/320600), a Galion, OH-based company that provides solutions...

U.S. Job Gains Better Than Expected In February

As the national unemployment rate held steady at its lowest level in more than 18...

Mortality Merch: 'Funeral Swag' Was A Thing

While you may receive a prayer card or program at funerals these days, the mortal...

Merch Watch: Sales of 'Black Panther' Licensed Products Soar

Walt Disney's new blockbuster superhero flick "Black Panther" is poised to produce...

4imprint Increases Revenue & Profit In 2017

Top 40 distributor 4imprint Group (asi/197045) generated total revenue of $627.5...

Pizza Hut Promo Sneakers Order Pizza, Pause Television

Timed to coincide with college basketball's March Madness extravaganza, Pizza Hut is...

3M Appoints New CEO

As first reported in a Counselor Breaking News Alert, 3M, parent company of Top 40...

And the Best Golf Club Logo Belongs to…?

The Masters is still a month away, but if you're a savvy pro in the promotional...

Buying Groups: Good Or Bad For Promo?

Execs debate a topic that brings strong opinions and little middle ground.

Walmart Removing Certain St. Patrick’s Day T-Shirts After Backlash

Following public outcry, Walmart is working to remove from its online store T-shirts...

HBO, ReedPop Launch New Merch Line For Game of Thrones

Winter may not be coming for Game of Thrones fans until 2019 when the final season...

Political Swag Case Commences Before Supreme Court

Attorneys have fired the opening salvos in a U.S. Supreme Court legal battle about...

InnerWorkings Announces Preliminary Full-Year Financials

Top 40 distributor InnerWorkings (asi/168860) increased total company gross revenue...

Minnesota Twins & Prince’s Estate Launching Merch Line

Purple Rain is going to fall during Minnesota Twins games this baseball season. ...

Investment Firm Buys Controlling Interest in Zorch

As first reported in a Counselor Breaking News Alert, Satori Capital, a Texas-based...

CPSC Recalls Camping Chairs

The Consumer Product Safety Commission has announced a recall on camping chairs...

The Storm Revisited: Resilient Promo Pros Recovering After Devastating Hurricanes

Promo industry members in Texas, Florida and Puerto Rico are still dealing with fallout...

The Bobblehead Tax: Cincinnati Reds Court Case Could Impact Promo Industry

The Cincinnati Reds, Ohio tax officials and branded game-day merchandise like player...

Podcast: Insights From BIC Graphic’s New CEO David Klatt Jr.

Growth opportunities, new products, the importance of company culture and the power...

Gildan Announces Full-Year & Q4 Financials

In an announcement issued early Thursday, Top 40 supplier Gildan Activewear...

Backlash Over Walmart T-Shirts Portraying Negative Ethnic Stereotype

A New York man of Irish ancestry is calling for a boycott of Walmart's online store...

Supreme Court to Hear Political Swag Case

The U.S. Supreme Court is about to consider a case that could have significant...

Economy Watch: Monthly Industrial Output Slips Slightly

Total industrial production in the U.S. was 3.7% higher in January than a year...

Religious Freedom, Anti-Gay Discrimination Collide In Court Case Over T-Shirts

A Kentucky apparel decorating company and the imprinted T-shirts the business...

Fossil Group Reports Decline In Sales, Net Income

Texas-based   Fossil Group, parent company of Fossil Corporate Markets (asi/55145),...

Emoji Graphics Are Now A Thing On Pro Soccer Jerseys

To the delight of some, the indifference of others, and the palm-to-forehead-and-gasp...

Rise in Music Merch Means Opportunity for Promo Industry

When it comes to music, there's ever more money in merch. That's good news for...

Taylor Communications Acquires NY-Area Firm’s Assets

Top 40 distributor Taylor Communications (asi/333647) announced that it has completed...

BIC Graphic Names CEO

As first reported Monday in a Counselor Breaking News Alert, Top 40 supplier BIC...

Branded Merch Abounds at 20th Annual Philadelphia Tattoo Arts Convention

Dave Clarke's deft artistic skills with a tattoo needle landed him a coveted spot on...

Delta Apparel Reports Mixed Q1 Results

Top 40 supplier Delta Apparel (asi/49172) says it increased its total company...

Branded Merch Abounds at 20th Annual Philadelphia Tattoo Convention

Dave Clarke's deft artistic skills with a tattoo needle landed him a coveted spot on...

Alibaba Reports Huge Quarterly Sales

China-based Alibaba Group said its revenue rose 56% year-over-year to $12.76 billion...

Winter Olympics Big on Branded Merch

The 2018 Winter Olympics are just kicking off, but merchandise sales tied to the...

iPROMOTEu Honors Suppliers & Affiliates

Top 40 distributor iPROMOTEu (asi/232119) recently hosted special events in Las...

Snapchat Launches In-App Merch Store

Snapchat, the popular image messaging and multimedia mobile application, is now...

10K Tee’s Anatomical Logo Gets National Media Attention In UK

A logoed T-shirt for a 10K race in the United Kingdom was the subject of...

Pro Towels Promotes Benson to COO

The Pro Towels Family of Brands has a new chief operating officer. The...

Sunscope Says It No Longer Has Relationship With Aprinta

Top 40 supplier Sunscope (asi/90075) says it no longer has a business relationship...

InnerWorkings To Appoint New CEO

Top 40 distributor InnerWorkings (asi/168860) has announced a CEO succession plan...

Fully Promoted Says 2017 Sales Are Into Nine Figures

Preliminary results show that Top 40 distributor Fully Promoted (asi/384000)...

Retrospective: Industry Veteran Barb Wells Is Retiring

It was relationships that drew long-time promo executive Barb Wells into the...

Amazon Reports Huge Sales Increase in 2017

And the biggest just got bigger: Amazon reported late Thursday that its full-year...

Cimpress Reports Strong Sales Gains

Top 40 distributor Cimpress (asi/162149), parent company of Vistaprint and National...

Philanthropy & Patriotism Power Hirsch Gift’s New Line

For Paul and Peter Hirsch, running a business is about more than profits. It's about...

Elon Musk’s Branded Flamethrower: The Hottest Promotional Product In The World

Elon Musk is a lot of things: genius, billionaire, pioneering entrepreneur,...

Import Tariff Bill Could Benefit Promo Industry

The U.S. Senate is considering a bill that could send ripples through the promotional...

Scott Keynotes ASI Dallas

David Meerman Scott wanted to move his office to a new location. So, he hopped on...

Networking Opportunities, New Products Draw Droves of Distributors To ASI Dallas

Sean Ingram has carved out a cool niche. The president/project manager for...

Adopt The Practices of Top Sales Pros

Want to succeed in sales? Rob Liano says it's all about consistently engaging in...

Enhancing Communication With Customers

Given the different ways clients and prospects might prefer to communicate in...

Survey: U.S Consumer Sentiment Declines

A new survey shows that consumer sentiment in the United States unexpectedly dropped...

4imprint Reports Preliminary 2017 Sales

Top 40 distributor 4imprint (asi/197045) increased sales more than 12% year-over-year...

Grossman Marketing Group Acquires Logos in Print

In a deal announced Wednesday, Somerville, MA-based Grossman Marketing Group...

Imprinted Tees Commemorate ‘Missile Attack’

What do you do in the wake of a missile attack scare? Make cheeky T-shirts to...

Delta Apparel Drives Q1 Sales Rise

Top 40 supplier Delta Apparel (asi/49172) increased net sales 3% to 5% during the...

AIA Acquires OfficeZilla

Top 40 distributor AIA Corporation (asi/109480) has acquired Kennesaw, GA-based...

The Sewbots Are Here

Robots capable of sewing finished garments could turn the current apparel manufacturing...

iPROMOTEu Reports Annual Sales Increase

Top 40 distributor iPROMOTEu (asi/232119) increased annual sales about 11% in 2017 to...

Gerlach Retiring From Gill Studios After 35 Years

A luminary in the promotional products industry is calling it a day on his successful...

Noteworthy Planning to Close

Top 40 supplier Noteworthy (asi/74360) has informed large distributor customers that...

Promo Industry Reacts to Federal Tax Law Overhaul

From uncertainty to optimism about enhanced sales growth, the sweeping overhaul of...

Federal Pushback Follows Cannabis Legalization in Cali

Sales of recreational marijuana officially launched in California at the start of...

Former Sales Manager Buys Supplier Artistic Toy

Artistic Toy Manufacturing (asi/37122) has a new owner that's a familiar face. ...

2018 Promotional Product Supplier of the Year First Runner-Up: Gill Studios

A leading supplier for decades, Gill Studios cements its place as one of the industry’s...

HALO Acquires Caliendo Savio Enterprises

As first reported in a Counselor Breaking News Alert on Wednesday, Top 40 distributor...

D.C. Company Aims to Disrupt Sports Merch Industry With Real-Time Merchandise

Professional and collegiate sports are filled with big moments. Each huge win and...

2018 Promotional Product Supplier of the Year: Towel Specialties

With its ingenuity and outstanding service, the Maryland-based supplier takes the top s...

Proforma Founder Starts New Business

Greg Muzzillo, founder of Top 40 distributor Proforma (asi/300094), has started a new...

Survey: Business Owners Optimistic for 2018

Entering 2018, more than two-thirds of U.S. small-business owners are optimistic...

NFL Coach’s Humorous Tees Are A Hit

Ron Rivera is using T-shirts to make the NFL fun again. The head coach of the...

Cintas Reports Robust Q2 Growth

Top 40 distributor Cintas (asi/162167) reported year-over-year increases in revenue,...

These Adidas Soccer Jerseys Can Only Be Worn In the Digital World

Well, here's a 21 st century twist on branded apparel: All new football kits -...

Barstool Sports Takes Aim At NFL Over Trademarked Slogan, Merchandise

Merchandise, branding and trademarks are at the center of a brewing legal battle...

National Pen Is Expanding Internationally

National Pen (asi/281040), whose parent company is Top 40 distributor Cimpress...

Obituary: John Gunzler, Edwards Garment Co.

John Gunzler, a minority owner in Top 40 Supplier Edwards Garment Co. (asi/51752),...

Boston Moving Forward On Plastic Bag Ban

In a move that has implications for the promotional products industry, Boston Mayor...

Trend Alert: Tote-Mania Overtakes New York

Totes are suddenly an extremely hot, sought-after accessory being sported with...

Alliance Mercantile Inc. Acquires Boardroom Custom Clothing

MIK Industries and its subsidiary Alliance Mercantile Inc. (AMI) is acquiring...

Contentious Start to East Coast Dockworker Contract Negotiations

Talks to establish a new contract for East Coast and Gulf Coast dockworkers started...

Children’s Holiday-Themed Pajamas Recalled

The Consumer Product Safety Commission has announced a recall on Christmas-themed...

Lanco Acquired, Joining Up With Chocolate Inn/Taylor & Grant

Top 40 supplier Lanco (asi/66224) has officially been acquired by an affiliate of NC...

Interim CFO Takes Over At InnerWorkings

Top 40 distributor InnerWorkings (asi/168860) announced that Jeffrey P. Pritchett has...

Will DipClip Be The Next Big Promotional Product?

If you have ever scarfed McNuggets while in traffic, or wolfed down a Whopper in a...

Boston Moves Closer to Banning Plastic Bags

Boston could become the next major American city to ban single-use plastic bags. If...

Starline Names Brian Porter Senior VP of Sales & Marketing

Starline USA (asi/89320) announced Tuesday that Brian Porter is its new senior vice...

Hub Pen Acquires Two Texas Suppliers

Top 40 supplier Hub Pen Company (asi/61966) of Braintree, MA, has acquired two...

Survey Suggests Holiday Opportunity With Small Store Owners

Small store owners in the U.S. say that the biggest impediments to undertaking...

Walmart Removes T-Shirt Promoting Journalist Lynching

Walmart landed in hot water last week for selling, through its online marketplace,...

Prison For Soldier Who Defrauded Government On Promo Products Orders

Branded merchandise was at the center of a fraud case that has seen a lieutenant...

Delta Apparel Reports Full-Year Sales

Despite gains in promo products revenue, Top 40 supplier Delta Apparel (asi/49172)...

Oklahoma Governor Places Prohibition on State Promo Spending

Mary Fallin, the governor of Oklahoma, has issued an executive order that could curb...

The Proinnovative Line Is Acquiring Zenith Promotions

The parent company of The Proinnovative Line (asi/79840) of Phoenix, AZ, is acquiring...

Podcast: Mastering The New Rules of Sales & Marketing

In this Strategy Session podcast, internationally renowned best-selling author and...

Eco Evolution: Sunglasses Made From Plastic Waste

François van den Abeele is proof that strong values can provide the framework for a...

NAFTA Talks Spark Concern in Promo Industry

The latest talks to rework the North American Free Trade Agreement entered Tuesday...

Branded Tees at Center of Beer Feud

Craft beer maker Arrogant Brewing is cleverly promoting its bad boy image and...

CafePress Reports Q3 Sales Decline

CafePress reported this month that its third quarter 2017 net sales declined 22%,...

Supplier Named in Hoverboard Recall

The U.S. Consumer Product Safety Commission (CPSC) this week announced recalls on a...

Ice Cream Fit for a Jedi

The force is sweet with this one. Star Wars: The Last Jedi , the latest film in...

Mid-Nite Snax Is Expanding

Construction is underway on a forthcoming facility that will give Mid-Nite Snax...

Target Halts Sales of Fidget Spinners Over Lead

Retail chain Target is stopping sales of two fidget spinners after an independent...

Vernon Co. & Brandinc Announce Partnership

Top 40 distributor The Vernon Co. (asi/351700) of Newton, IA, has entered into a...

Lanco Enters Agreement To Be Acquired

Top 40 supplier Lanco will continue operations and plans to maintain current employee...

Halls & Company Acquires ActNow Media

Minnesota-based Halls & Company (asi/59080), manufacturer of ID Line, has...

HanesBrands Returns to Organic Sales Growth

HanesBrands (asi/59528) produced year-over-year organic sales growth for the first...

Under Armour Has a Rocky Third Quarter

Athletic wear brand Under Armour experienced a 5% year-over-year decline in third...

To Hurricane Hell & Back

Counselor traveled to storm-ravaged areas and found destroyed homes, evacuations, water...

HALO Acquires American Pacific Promotions

Top 40 distributor HALO Branded Solutions (asi/356000) has acquired the business of...

Hearts Bigger Than the Storms

In a nondescript industrial park, baking in the mid-day Houston heat, Peter and Paul...

Hurricane Harvey: The Human Impact

Counselor shares a sampling of the thousands of personal stories of promo professionals...

Hurricane Irma: The Human Impact

Counselor shares a few personal stories of promo professionals affected by Irma.

New Stranger Things Merch Collection Is Off-Beat ‘80s Nostalgia Perfection

‘80s nostalgia and an intoxicatingly dark storyline with elements of sci-fi and...

Distributor Growth Slows in Third Quarter

Promotional product distributors increased sales 1.5% during the third quarter of...

Factories Shuttered in China Pollution Crackdown

As many as 40% of factories in China have been at least temporarily shuttered as part...

Amazon Announces Q3 Earnings, Intensifies Video Initiative

Amazon reported last week that net sales for 2017's third quarter, ended September...

S&S Activewear Launching New Facility in Georgia

Top 40 supplier S&S Activewear (asi/84358) plans to open a new 505,000-square...

Custard Slime – Or Business Lessons From A 4th Grader

In my older son's fourth grade class, there is a big-time CEO in the making. The...

Superior Uniform Group Reports Strong Promo Sales, Eyes Acquisitions

Florida-based Superior Uniform Group Inc. (asi/339857) reported strong third quarter...

Wind-Up Musical Toys Recalled Due to Choking Hazard

The Consumer Product Safety Commission has announced a recall on wind-up musical...

3M Reports Q3 Sales Jump

3M, parent company of Top 40 supplier 3M/Promotional Markets (asi/91240), reported...

Acquisition Weds Two Multimillion-Dollar Distributors

Two multimillion-dollar distributorships have come together in a deal that sees...

SanMar Names New CFO

Top 40 supplier SanMar (asi/84863) announced Monday that Paul Whyatt has joined the...

'Thumbs Down Guy' To Get Bobblehead

It has been a banner year for promotional bobbleheads in the world of professional...

Gemini Industries Acquires F&H Ribbon Co.

Roxana, IL-based Gemini Industries (asi/56100) has acquired Texas-headquartered...

Cooler Works With App To Toss Beers & Other Cans

Dear World, You can stop inventing stuff now. There's no need. The pinnacle of human...

HanesBrands Acquires Alternative Apparel, Announces Preliminary Q3 Results

North Carolina-based HanesBrands (asi/59528) announced Wednesday that it has acquired...

HanesBrands Acquires Alternative Apparel, Announces Q3 Results

North Carolina-based HanesBrands (asi/59528) announced Wednesday that it has acquired...

Innovation Watch: Hemp & Apparel History in the Making

The times they are a-changing, as Bob once sang. Look no further than a landmark...

Northern California Promo Companies Contend With Wildfire Fallout

A winery. A school. Those are just two of Eddie Brascia's clients that...

Obituary: Larry Cole, Gotcha! Mobile Solutions

Larry Cole, a much-loved and respected sales leader in the promotional products...

Office Depot Acquires Complete Office Solutions

Office Depot has purchased Complete Office Solutions (formerly asi/166123), a...

Proforma Launches 600th Client E-Commerce Store

Proforma (asi/300094) announced Monday that it has launched its 600th client...

California Wildfires Causing Major Disruption For Promo Companies

Widespread wildfires in California are wreaking havoc on the business operations and...

Hosiery Waste Turned to Products in Gildan Sustainability Initiative

Top 40 supplier Gildan Activewear (asi/56842) has partnered with an eco-conscious...

Is A New Disrupter Emerging In Athletic Wear?

Under Armour revolutionized the athletic apparel market. Could WOLACO be the next big t...

California Chemical Warning Rules Cause Headaches for Promo Firms

New chemical warning regulations for consumer products in California are drawing...

Maxx Marketing Lands Warner Bros. Deal

Maxx Marketing (asi/264427) has inked a multi-year global agreement that grants the...

CPSC Announces Two Recalls

The Consumer Product Safety Commission recently issued separate recalls on infant...

Washington Capitals' Gravy Boat Giveaway is Promo Gold

The Washington Capitals will be doing their bit to moisten overcooked turkeys this...

VELCRO Says Trademark Used Improperly in Promo Industry

Velcro Companies is urging consumers and businesses, including suppliers and...

Hanesbrands Appoints New CFO

An experienced financial executive will soon take over as chief financial officer at...

Rebrand for HALO’s Michael C. Fina Recognition

A global rewards, recognition and incentives provider that Top 40 distributor HALO...

Image of Potential New U.S. Men’s World Cup Jersey Leaked Online

The Internet has gone and done it again: Something that wasn't supposed to be public...

Cintas Reveals Strong Q1 Results

Cintas Corp., parent company of Top 40 distributor Cintas (asi/162167) , announced...

Bass Pro Shops Acquires Cabela’s

Missouri-headquartered Bass Pro Shops has completed the acquisition of rival outdoor...

Top Distributor Develops Digital Signature Capture Technology

Top 40 distributor Taylor Communications (asi/333647/121500) is introducing a new...

Should the Promo Industry Be Scared of Amazon?

The ultimate disruptor is coming for the middleman.

Geiger Goes Solar at Lewiston Headquarters

Top 40 distributor Geiger (asi/202900) has installed a solar power system that will...

NFL Team Postpones DNA Test Promo Giveaway

Nothing says football quite like DNA testing, eh? If your eyebrows just arched...

The Storm After the Storm: Florida Promo Companies Dealing With Irma’s Aftermath

Lost revenue is just one of the challenges with which suppliers and distributors are co...

Company Refuses to Make Hats for Charlottesville LGBTQ Event

Logoed headwear was at the center of controversy connected with an LGBTQ event in...

Counselor Visits Houston: The Human Impact of Harvey

Counselor visited Houston this week to report on the impact of Hurricane Harvey on...

Despite Cancer & Harvey, Karen Sharp Chooses Joy

Karen Sharp stood in the wreckage of what was once her living room, telling stories...

Bud Light to Debut Branded Light-Up Beer Glasses

The New England Patriots are the NFL's team of the 21st Century - the reigning Super...

Charles River Apparel Bringing Aid to Houston

Top 40 supplier Charles River Apparel (asi/44620) is on a cross-country mission to...

California Cannabis Companies Can Use Promotional Products

Legally licensed cannabis companies in California will be able to use branded...

Vistaprint Launches New Promo Product Service

Vistaprint, a global e-commerce seller of promotional products and printed marketing...

Trump Reportedly Pushes Tariffs

President Donald Trump appears to be pressing top officials in his administration to...

College Brew: University of Montana Licenses School-Branded Beer

The University of Montana has joined the growing list of American universities with...

Harvey Wreaks Havoc; Promo Industry Reacts

Efforts include suppliers banding together to send power banks to the storm-stricken area.

Geiger Announces New Acquisition

Top 40 distributor Geiger (asi/202900) announced Monday that it has acquired selected...

Enduring Appeal of The Space Pen

The story of the gravity-defying, element-defeating Fisher Space Pen that NASA first u...

Hurricane Harvey Disrupting Promo Industry

While the worst of Hurricane Harvey's winds have subsided, the relentless deluge of...

Overture Opens New Warehouse

Top 40 distributor Overture Promotions (asi/288473) announced Wednesday that it has...

Feds Bust Another Promo Company & Its Top Executive For Price Fixing

Federal authorities are intensifying a crackdown on price fixing in the online...

Best Marketing Videos 2017: Snugz/USA

When it comes to telling a great story through video, SnugZ/USA (asi/88060) is the...

Promo Industry Reacts To Walmart Entering Industry

As Counselor first reported last week, Walmart, the world's largest company by...

VF Corp. Buying Dickies

Apparel maker VF Corporation has announced that it is buying Williamson-Dickie Mfg....

Proforma Albrecht & Co. Acquires Professional Image

Ohio-based Proforma Albrecht & Co. (asi/116308) announced Monday it has acquired...

Walmart Enters Promotional Products Business

The world's largest company by revenue is now a player in the promotional products...

Beer, Branding: Another University Licenses Its First Official Beer

New Mexico State University has gotten into the beer branding game. NMSU teamed up...

West Coast Dockworkers Extend Contract

Several years ago, a contract dispute between West Coast dockworkers and shipping...

Best Client Promotion 2017: AcrobatBranding Group

AcrobatBranding Group (asi/104429) had to pull off a promotion that bore the pressure...

Guns N’ Roses, Harley-Davidson Release Co-Branded Tees

If searing guitar solos and roaring motorcycle engines are your thing, you're...

Looming NAFTA Talks Spark Concern, Hope in Promo Industry

President Donald Trump has often lambasted the North American Free Trade Agreement,...

Clamor For – and Concern About – Eclipse Glasses

With the solar eclipse less than a week away, interest in the astronomical phenomenon...

Lawsuit: Merch Purveyor Violated Mike Tyson’s Trademarks

Mike Tyson made a career of knocking opponents out in the boxing ring. Now, the...

Fossil Announces Q2 Earnings, New CFO

Texas-based Fossil Group Inc., parent company of supplier Fossil Corporate Markets...

Slideshow: Renaissance Faire Merch

Winter may be coming, but it was a lovely summer's day in the shire when Counselor...

InnerWorkings Increases Q2 Revenue

Top 40 distributor InnerWorkings (asi/168860) reported Monday that its second quarter...

Massive Merch Store Opens at PGA Championship

The 99 th PGA Championship being held this week at Quail Hollow Club in Charlotte,...

Teespring, T-Shirt Creator Criticized For Swastika Shirt

A T-shirt company's attempt to rebrand the swastika as a "symbol of love and peace"...

Beer Branding Gone Wild – Czech-Style

The Czech Republic consumes more beer per capita than any other nation on earth - an ...

Phillies Nix Pete Rose Bobblehead Giveaway

Bobbleheads are big promotional items in the baseball world. But one recently created...

Hanesbrands Announces Q2 Sales Increase

Hanesbrands (asi/59528) increased sales in the second quarter of 2017 to $1.65...

Tom Brady Wins Again. This Time At Merchandise Sales

With NFL training camps kicking into high gear, pro football fans everywhere but New...

4imprint Announces Rise in Revenue, Profits

4imprint (asi/197045) said Tuesday that it increased revenue to $298.91 million...

Study: Video Marketing Increases on Social Media

Businesses and brands are ratcheting up their use of video in social media marketing,...

New Twitter Marketing Service Aimed at Busy Professionals, Small Businesses

Twitter users keen to get more reach from their tweets might be in luck. The...

Manufacturing Activity Slows in China

Manufacturing activity in China slowed in July. China's official manufacturing...

Fire Tears Through Cooler Graphics’ Production Facility

A fire destroyed the production facility at Channelview, TX-based Cooler Graphics...

McDonald's Lets You Wear Your Big Mac Love

A new, limited time merchandise collection promotes McDonald’s delivery service.

Cintas Reports Full-Year, Q-4 Results

Top 40 distributor Cintas (asi/162167) has reported that total revenue for its...

New iPhone Case Inspired By Human Posterior

HandL’s “Maximus, aka the Butt Case” aims to offer users an ergonomically enhanced mean...

BIC Graphic Sale Completed

A deal that sees Top 40 supplier BIC Graphic North America (asi/40480) sold to H.I.G...

Amazon Might Launch Messaging App

Amazon might be developing a messaging application that could compete against social...

Grace Period Ends on Canadian Anti-Spam Law

Digital marketing just got a bit more complicated for companies that do business in...

FBI Investigates At Ohio Promo Firm

The Federal Bureau of Investigation spent about seven hours investigating at the...

Counselor Award Winners Honored

In addition to the Person of the Year announcement at this year's Counselor Awards...

Counselor Names Johansson Person of the Year

At a black-tie ceremony in Chicago, Counselor magazine named Henrik Johansson, CEO of...

Adidas Sneaker Promo Weds Beautiful Art & State Pride

The sportswear maker had female artists create, on sneakers, one-of-a-kind designs that...

CPS/Keystone Announces Management-Led Buyout

CPS/Keystone (asi/43051) has a new ownership team. The Erie, PA-based supplier has...

New Jersey Weighs Ban on Balloon Launches

Legislators in New Jersey are considering enacting prohibitions that certain promo...

Economy Watch: U.S. Manufacturing Activity Increases

A closely watched gauge of manufacturing activity in the United States increased in...

Soccer Shenanigans: Jersey Fails, the U.S. Gold Cup Jersey, & Promo Sales Opps

Why promo distributors should care about the new U.S. men’s soccer team jersey, and the...

Marvin Spike Lifetime Achievement Award 2017: Paul Lage, Gill Studios

The Marvin Spike Lifetime Achievement Award is meant to recognize a promotional...

Supplier Entrepreneur of the Year 2017: Mike Szymczak & Jason Lucash, Origaudio

The jet lag isn't slowing down Jason Lucash. Just back from his second trip...

Minnesota Distributor Acquires Another MN Promo Firm

The Visual Identity Vault, a Fairmount, MN-based branded merchandise business, has...

California Could Ban Marijuana Businesses From Using Branded Merchandise

State legislators in California are considering a bill that would prohibit legally...

“Ode To Tommy John Surgery” Is Minor League Team’s Latest Brilliant Promotion

The Potomac Nationals might be 12.5 games out of first place, but they already have...

Smart Clothing and the Future of Apparel

From “sewbots” and sustainability to smart clothes and nearer-term trends, Counselor ex...

Hasseman Marketing Acquires SoCal Distributor

Coshocton, OH-based Hasseman Marketing & Communications (asi/221824) announced...

Soccer Team’s Animated Video Is Marketing Gold

Premier League team has struck marketing paydirt with animated videos that announce the...

Smart Leggings Guide Your Yoga Workout

Nadi X yoga pants feature embedded sensors that work in conjunction with a mobile app t...

Global Sales of Licensed Merchandise Rise

Worldwide retail sales of licensed merchandise rose 4.4% in 2016 to $262.9 billion, a...

Henderson Printing Buys Vista Leather

The owners of Brockville, ON-based Vista Leather (asi/93988) announced Friday that...

Ill-Fated Fyre Festival Merch Sells For “Big” Money On eBay

In the pantheon of ginormous disasters, there are a few standouts. The great Biblical...

Report: Private Equity Firm To Buy Staples, Inc.

Staples Inc., parent company of Top 40 distributor Staples Promotional Products ...

American Apparel: End of An Original

The inside story of how American Apparel’s iconically risqué retail brand collapsed & t...

Recall On Staples Chairs

Staples, Inc., parent company of Top 40 distributor Staples Promotional Products ...

The Image Group Merges With Target Marketing

Two distributorships have merged to form a firm that company principals say is on...

What’s Next for American Apparel

American Apparel is not only still alive - it's gearing up to be an industry leader...

Will Regulations Dampen Promo Sales in the Cannabis Industry?

While analysts predict that the legal marijuana business will ride a sales high for...

Battle Over Plastic Bag Bans Intensifies in Pennsylvania, Minnesota & Elsewhere

The national battle over plastic bags is heating up. As more cities ban or move to...

CPSC Recalls $100 Children’s Robes

The Consumer Product Safety Commission has issued a recall on Luxe Satin children's...

Pay For Your Beer With Your Soccer Jersey

A payment chip embedded in a logoed patch on FC Schalke 04’s jerseys can be used to pay...

‘Beat The Freeze’ Baseball Promo Is A Hilarious Home Run

“The Freeze” has become a viral sensation to the delight of the Atlanta Braves and spon...

WOVIN Brands Acquires Handy Industries

Jackson, WI-based WOVIN Brands announced Monday that it has acquired Handy Industries...

Vistaprint Opens First Brick-and-Mortar Store

Vistaprint, the e-commerce powerhouse that sells customizable business cards,...

Hackers Hit Kmart, Chipotle & Others

Cybersecurity concerns have flared in recent weeks with the revelation of several...

Survey: Social-Based Marketing Videos Drive Purchases

Nearly two-thirds of consumers say watching a marketing video on Facebook has...

What Will Websites Be Like In 10 Years?

The promotional products industry makes some big predictions on big data and more.

YETI Alleges Promo Drinkware Violates Intellectual Property Rights

YETI Coolers believes that companies in the promotional products industry are...

Proposed Minimum Wage Hike Prompts Concern

Legislators in Illinois are pressing forward with a plan to raise the state's minimum...

China PMI Beats Expectations in May

Activity in China's vast manufacturing sector beat the predictions of economists and...

Toward Greener Apparel: Sustainable Dye & Recovered Yarns

"The textile dyeing industry has made the cloth beautiful, but turned the clean water...

Consumer Sentiment Ticks Up, Partisan Divide Remains

U.S. consumer sentiment rose marginally in May, while a stark partisan divide...

Smart Apparel Evolution: The Levi's/Google Smart Jacket

Everyday apparel is about to get a bit smarter. Over the last couple years,...

Perry Ellis Reports Q1 Sales

Global apparel company Perry Ellis International (asi/77715), which operates in the...

Promo Plight: Distributors Feeling the Pressure

A tech-disrupted marketplace and intensifying client demands are clamping pressure down...

College-Branded Beer Free to Flow

The college-branded beer can keep flowing in Louisiana. A lawmaker in the Bayou...

Three U.S. Cities Ban Single-Use Plastic Bags

Coral Gables, FL, Park City, UT, and Minneapolis are among the most recent U.S....

CPSC Recalls DG Fashion Scarves

The U.S. Consumer Product Safety Commission (CPSC) has issued a recall on DG Fashion...

Eco-Friendly Fabric Is Made From Wood Fibers

If you're a promotional product distributor with clients who have an eco-friendly...

S&S Activewear To Open New Texas Distribution Center

Top 40 supplier S&S Activewear (asi/84358) is expanding its national footprint...

S&S Activewear Opens New Texas Distribution Center

Top 40 supplier S&S Activewear (asi/84358) is expanding its national footprint...

Staples, Inc. Sales Down in the First Quarter

Staples, Inc., parent company of Top 40 distributor Staples Promotional Products...

GDP Growth Weaker in First Quarter

Gross domestic product in the U.S. increased at its slowest rate in three years...

River’s End Exits Leather Apparel Business, Continues Exploring Possible Sale

Top 40 supplier River's End Trading Company (asi/82588 ) is moving away from the...

S&S Activwear Opens New Texas Distribution Center

Top 40 supplier S&S Activewear (asi/84358) is expanding its national footprint...

Brand Addition Acquired By Private Equity Firm

One of Europe's leading promotional products distributors has a new owner. U.K.-based...

2017 Hot List: Julie and Dan Haar

"We're not satisfied unless our clients rave about us."

Axis Partners With Blank2Branded

Top 40 distributor Axis Promotions (asi/128263) has made a strategic investment in...

2017 Hot List: John Henry III

"You treat others how you want to be treated."

Digital BobbleHead Of Trump Answers Your Questions Online

The National Bobblehead Hall of Fame & Museum (What? Yes, that is a real thing.)...

2017 Hot List: Marcia Tarnoff

Meet the hardworking "Jersey Girl" who founded Blank2Branded.

MLB Star Bryce Harper Is Half-Turkey In Wacky “Gobblehead” Promotion

Hide your children: There is a new half-man, half-beast on the loose. And he's...

Utilizing Big Data in the Ad Specialty Industry

A glimpse at how advanced analytics are being used by promotional products companies – ...

Case Study: Relationship Selling

These two case studies highlight how a good rapport with clients can be avenues to larg...

Transitioning to Promo? Training Is Key

While there are certainly plenty of success stories, making the transition from...

Second Careers in Promo - Bryce Fulton

Four high-profile professionals find success with second careers in the promo industry....

Second Careers in Promo - Tej Shah

Four high-profile pros find success with second careers in the promo industry. Meet Tej...

Second Careers in Promo - Denise Taschereau

Four high-profile pros find success with second careers in the promo industry. Get to k...

Second Careers in Promo - Ki-Jana Carter

Four high-profile pros find success with second careers in the promo industry. Meet for...

Second Careers in the Promo Products Industry

Counselor profiles four professionals thriving in promo following distinguished achieve...

The 8 Kookiest Cap Logos In Minor League Baseball

Major League Baseball has a reputation for being stodgy and uptight. The exact...

Tech Edge: The Waze App

What Is It? Waze is a community-based driving navigation and traffic app. Drivers...

7 Ways to Be More Motivated

How can you stay energized in the face of constant life and work challenges?

3 Examples Of Great Virtual Reality Marketing

Could virtual reality revolutionize marketing and advertising? It may already be....

8 Hot Products From ASI Dallas

The ASI Show Dallas teemed with great products from industry suppliers from across...

How to Respond to “I Need to Make Sure My Boss Is OK With This"

Close in on a successful sale by besting this objection with these four strategies....

Overcome the “Does This Stuff Really Work?” Objection

Use this advice to open the minds of prospects who question the value of promo...

How to Beat the “I Found It Cheaper Online” Objection

Beat the e-commerce objection with these five tips in this quick guide.

Selling Tips for Promotional Product Distributors

You are your strongest selling point. But you're also your greatest villain. In an...

New Phishing Scam Targets Gmail Users

Ah, the internet. It's given us so much. Fingertip access to unfathomably deep...

Overcome The “We Do Business With Someone Else” Objection

Use these four tips to get your foot in the door with clients who already work with a c...

Distributor Salesperson of the Year Finalist - Bob Southard

Check out the Advantages Distributor Salesperson of the Year finalists. ...

Distributor Salesperson of the Year Finalist - Aaron Kist

Check out the Advantages Distributor Salesperson of the Year finalists. ...

5 Ways to Get Motivated & Sell More

Don’t let yourself get in the way of achieving better sales.

Distributor Salesperson of the Year 2017 - Theresa Roberts

Theresa Roberts loves to explore. Whether it's traveling around Ireland or...

"How I Landed a Six-Figure Sale"

Want to land a six-figure deal? Learn how from this solo-operating distributor who did ...

8 Ways to Beat Stress

Simple acts can lighten up your day and improve your mood. 1. Laugh it Up. ...

5 Tips For A Winning Attitude

Success begins with an optimistic outlook. Here are five tips for amplifying your...

Master 4 Different Communication Styles to Sell More

You're sure to increase sales if you use our suggested strategies when interacting...

8 Tips for Stimulating Sales

Implementing these strategies will help you build revenue and surpass your goals. ...

Coach Ken Carter: Powered by the Positive

In this Strategy Session Podcast, Coach Ken Carter delivers insights on how to build...

Tech Edge - Off The Grid Jacket

A look at today’s top technology for salespeople.

Perfect the Follow-Up

Got that first sale? Here are the steps to keep the relationship thriving. ...

Promotional Apparel Trends for 2017

Style insights to help fuel your sales in the new year.

Expand Sales With Current Clients

Use these strategies to bulk-up your business with existing customers in 2017 and...

5 Quick Tips For Generating Referrals

Promotional product sales pros who put these strategies into practice are sure to...

How to Earn More Sales Through Live Events

With a captive audience looking to spend, live events are an enticing target for...

How Promo Products Salespeople Can Beat Stress

A new Advantages survey shows more industry salespeople are under greater pressure to p...

4 Tips For Spectator Sport Sales

Win big by scoring sales with live sporting events.

How To Win Sales With In-Person Cold Calls

Can walk-in sales calls still work? You bet -- if you put a unique spin on them.

Distributor Showrooms Done Right

Take a tour of some of the ad specialty industry’s most colorful, classy and customer-f...

5 Tips To Succeed With Mobile Marketing

Promotional product distributors need to adapt their marketing and advertising...

How to Market to the Senior Living Facilities Niche

America's elderly population is growing rapidly. The senior living sector is...

How To Utilize A Video Series to Build Your Business

Attract more prospects and better engage clients with an online video series.

How to Capitalize on Consumer Incentives and Employee Loyalty Programs

Two case studies show how distributors can capitalize on consumer incentives and employ...

How To Be More Visible Online

Make your promotional products distributorship more visible online by following these...

How to Overcome Five Common Objections from Clients

Top-performing sales reps close more deals because they respond proactively to client...

7 Tips to Boost Sales

Map Out Marketing Calendars. Talk to buyers with whom you do the most...

How To Win More Referrals

Promotional product distributors can generate more quality referrals by giving clients ...

Made-In-USA Rules and Regulations for Distributors

Regulations regarding Made-in-USA claims can get technical. Here are basics distributor...

How To Score Product Sales In The Yoga Market

The number of Americans participating in yoga is about on par with the nation's...

How To Achieve Greater Life Balance

Put these strategies into practice and you’ll be happier, more productive and more succ...

How To Create A Successful Video Series

Attract more prospects and better engage clients with an online video series.

How to Master In-Person Communication

While communicating digitally can be a boon, face-to-face relationship building is...

The Trial of the Digital Century

Could the cellphone – one of the greatest inventions in history – actually be sabotagin...

How To Score Sales In The Sustainable Building Niche

Sow the seeds of sales growth by partnering with green building businesses.

How to Target the Craft Beer Industry

Rising sales and a national reach make the craft beer industry an excellent market for ...

How to Get More Sales In Pharma

A program that incentivizes drug trial participants to complete testing has been a huge...

Why the Nonprofit Market Slipped In 2015

After a strong few years, ad specialty sales to the nonprofit sector decreased in...

Supplier Family Business of the Year 2016 - Fey Promotional Products Group

Back in 1965, John Fey expanded what had been a small basement printing business into...

How To Increase Engagement On Social Media

Increase social media engagement with clients by following these simple...

Promotional Products Abound At Wizard World Comic Con

ASI went on scene last week to check out the cool swag at Wizard World Comic Con...

8 Tips For Driving Sales Through Twitter

With its informal style and direct access to decision-makers, Twitter is an ideal...

7 Tips For Eliminating Anxiety

Perform better professionally by quelling anxiety -- and even using it to your...

5 Simple Tips For Boosting Referrals

Promotional product sales professionals who put these strategies into practice are...

Promo Pro Pens Advice Book On Success, Living Well

Kirby Hasseman has a lot of titles - Internet marketing guru, leader in the...

How To Overcome 5 Common Sales Objections

Top-performing sales reps close more deals because they respond proactively to...

10 June Events & Initiatives To Capitalize On

There is still time to provide branded gear for events and initiatives in June. Here...

How To Master Email Marketing

Unlock the revenue-driving potential of email marketing with these helpful...

4 Tips For Creating Compelling Taglines

Create a great tagline for your business - and for your clients' brands - with the...

The Ultimate Guide to the Stylish Salesperson’s Wardrobe

Dress for success with our tips, tricks and fashion hacks.

Tech Edge: The Expensify App

With Tech Edge, we examine today's top technology for salespeople. This time around,...

Sell Swag To Minor League Baseball Teams

Hit a sales grand slam by teaming up with minor league baseball clubs. ...

9 Can’t-Miss Negotiation Strategies

Tired of getting outmaneuvered on cost? Wondering if clients and vendors are taking...

5 Tips To Hire The Right Person For Your Distributorship

Use these tips to conduct a foolproof interview that will ensure you add a valuable...

Turn 3 Common Sales Problems Into Opportunities

Below are three common problems salespeople encounter on the job. Here's how to turn...

6 Tips For Building Your Personal Brand

A strong personal brand distinguishes you, increasing your chances of attracting...

6 Tips For Building Trust With Clients

These strategies will help promotional product sales professionals strengthen the...

How Strong Is Your On-the-Job Emotional Intelligence?

Researchers believe that high emotional intelligence (EQ) translates into success in...

5 Tips To For Successful Cross-Selling

Intensify the brand-building impact of client promotions and maximize the revenue...

9 Tips For Bolstering Confidence and Increasing Success

Put these strategies into action and your self-assurance - and sales - are sure to...

Tech Edge: Zagg Pocket Keyboard

Tech Edge takes a look at today's top technology for salespeople. This time around,...

Earn More Business Through LinkedIn

1. Spice-up your profile by adding videos and presentations. Include brief customer...

Get More Sales With Twitter

With its informal style and direct access to decision-makers, Twitter is an ideal...

Distributor Salesperson of the Year Finalist - Sandy Poster

>>Back to Finalist profiles It started with a phone call to a client -...

How to Deliver Quality Presentations

A look at today's top technology for salespeople. What Is It? The P300 Pico...

5 Strategies For Maximizing Sales Production

In a fast-paced world in which business happens as quickly as a mouse click, it's...

8 Tips For Building A Successful Blog

Promotional product sales professionals can position themselves as reliable...

How To Do In-Person Sales Calls Right

Advantages went into the field with an industry rep to see how he handled an...

5 Hot Markets for 2016 - Slideshow

Accelerate your sales this year with the help of these insights into five red-hot...

Tech Edge For Salespeople: The TripIt App

Tech Edge takes a look at today's top technology tools for salespeople. This time...

4 Tips For Finding A New Sales Niche

Promotional product sales professionals can tap into lucrative new niches with the...

Distributor Salesperson of the Year - Andy Olson

Andy Olson is a 21st century Mike Brady.  The father of six in a bustling...

7 Ways To Pump Up Your Sales Pipeline

Fill and manage a vibrant sales pipeline with these seven strategies.   ...

How To - Master Online Meetings

Employee management - and even sales calls - often happens remotely today. Here are...

Sell To The Yoga Market

The number of Americans participating in yoga is about on par with the nation's...

How to: Find a New Niche

Tap into a fresh market that is just right for you. Look for a niche that is a...

Six Tips For Starting Your Day Right

These six tips will ensure your morning routine sets you up for maximum productivity...

5 Tips to Leverage LinkedIn

Use these five expert tips to connect with more quality prospects and spur sales...

7 Tips to Work More Effectively From Home

Use these strategies to ensure your days away from the office are as productive as...

5 Tips to Sharpen Cold Calling Skills

Sell more by sharpening your cold calling skills. Be Targeted: Traditionally,...

5 Traits of Likeable Salespeople

Cultivate these habits, and you'll make deeper, more lasting connections with...

And the Answer Is. . .Experts deliver in-depth insights to some of your more pressing questions facing industry sales reps.

Experts deliver in-depth insights to some of the most pressing questions facing industr...

Hey, You're Human: "The Client Wasn't Pleased With the Print."

Everyone makes mistakes. Here’s how to learn from them.

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Hashtag: #Success

Sales pros adept at using social media to build business weigh in with revenue-driving ...

Travel Products

Travel Products The Tech Travel Accessory Kit (TK103) from Innovation Line (...

Promotions Planner

Plan creative campaigns three months out.

Awareness Items

Awareness Items Annually, more than 4 million people raise much-needed funds and...

Live Event Promotions - Swag That Rocks

When you're a hard-rocking punk band, you need swag that blares as brashly as your...

Sales Boost: Step 4 - Craft Great Customer Surveys

Here’s how to develop excellent customer surveys that yield vital information that will...

Sales Boost: Step 2 - Work From Home Effectively

Establish daily "must-do's" : Approach the workday just as you would if you were...

Sales Boost: Step 1- 6 Tips For Maximizing Clients’ Value

Consistently exceed your sales targets with the help of these strategies.

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Promotions Planner

Plan creative campaigns three months out.

In The Bloom Of Health

Falling slightly from number one in last year’s report, health care takes the number tw...

Education Kicks Into Overdrive

Education takes the top spot, generating 13.6% of ad specialty revenue in 2014. It’s ti...

Win Big With Long-Term Loyalty

Be your client’s hero and drive your sales figures to new heights.

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Summer Tees

Everyone makes mistakes. Here’s how to learn from them.

BBQ Items

BBq Items America loves a good barbecue. Some 80% of American households own a...

Growth Mode

Advantages’ 2015 Compensation Survey shows that the earnings of industry sales pros are...

Step 4 - Get More Eyes on Your Blog

Drive sales by creating a blog that provides valuable insights to target buyers. ...

Step 2 - Accelerates Sales With Creativity

Top salespeople consistently conceive outside-the-box solutions that drive client...

Step 1 - Create a Healthy Pipeline

A healthy, well-managed prospect pipeline is the lifeblood of consistent sales success....

Bar Items

Revenue for the U.S. bar and nightclub industry already tallies about $24 billion. Enco...

Promotions Planner

Plan creative campaigns three months out.

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Sales Boost: Step 5

target this niche: Wineries

Sales Boost: Step 4

Maximize Motivation

Sales Boost: Step 3

PARTNER WITH APPAREL DECORATORS

Sales Boost: Step 2

FIND THE PERFECT NICHE

Sales Boost: Step 1

Pump up your confidence

Hey, You're Human

Everyone makes mistakes. Here ’s how to learn from them.

Promotions Planner

Plan creative campaigns three months out.

Business Card Holders

More than 10 billion business cards are passed out annually. The huge quantity makes...

21st Century Sales

Don Draper’s computer-free desk is a thing of the past. While the plethora of social me...

Polo Shirts

CASE STUDY Style & Practicality The in-home care industry is growing. Savvy...

Sales Boost: Step 5

target this niche: Solar power

Sales Boost: Step 3

MASTER EMAIL MARKETING

Sales Boost: Step 2

WIN MORE BIG CLIENTS

Sales Boost: Step 1

BECOME A MASTER NETWORKER

Promotions Planner

Plan creative campaigns three months out.

Hey, You're Human

Everyone makes mistakes. Here's how to learn from them.

How to Grow Your Business: Target This Niche: Craft Beer

The popularity of craft beer is growing. In this increasingly competitive segment of...

Successful Business Ideas: The Sign Market

Looking for ideas to expand your distributor business? Take a look at the sign market. ...

Promo Sunglasses Recalled Due To Excessive Lead

The Consumer Product Safety Commission is recalling approximately 215,000 pairs of...

Extracurriculars That Drive Excellence

Many well-rounded sales aces cultivate their talents and stimulate professional success...

Sales Boost: Step 5

target this niche : SWIM CLUBS

Sales Boost: Step 3

SELL MORE BY MASTERING DIFFERENT COMMUNICATION STYLES

Sales Boost: Step 1

A strong elevator pitch will open more doors to new sales opportunities. Hone your pitc...

Jackets

Both promotional product distributors and screen printers are bullish about sales...

Toys & Fun

The approximate size of the global toy industry is more than $84 billion - a fact...

Promotions Planner

Plan creative campaigns three months out.

Hey, You’re Human

"These look great. Where are the rest of them?"

How to Grow Your Business: Advice For Advancement

All reps could use helpful guidance from time to time. Here, industry sales leaders...

How to Grow Your Business: Put Customer Feedback to Work

So you have customer feedback - here's what to do with it. Consistently Record...

Promotions Planner

plan creative compaigns three months out.

Sales Boost: Step 5

target this niche : pets

Sales Boost: Step 3

TURN UP YOUR SALES WITH TWITTER

Sales Boost: Step 2

CLOSE MORtE DEALS WITH EFFECTIVE STORY TELLING

Sales Boost: Step 1

BUILD BUSINESS BY BETTER UNDERSTANDING CLIENTS

How to Grow: Revamp Your Business Plan

A good business plan is like a GPS: It establishes where your company is and where...

Train Your Sales Team and Grow Your Sales

As you're building your sales team, it's important to provide new hires with proper...

Find Funding: Use Factoring to Increase Cash Flow

Whether you're a distributor or screen printer, adequate cash flow is the heartbeat...

How to Overcome Adversity: Build Success from Setbacks

Get inspired and primed for greater success. Savvy sales pros share tales of using...

Promotions Planner

Plan creative campaigns three months out.

Small Business Growth Ideas: Buy a Bigger Building

The seams on your booming home-based business are about to burst. Or, the commercial...

Case Study - Scarf

A SELECT SCARF

How to Market Your Company: GENERATE PRESS FOR YOUR BUSINESS

August is traditionally a slow news month, which makes it an opportune time to...

Editor's Picks -Ice Scrapers

CASE STUDY - Big Sky Ice Scrapers

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Win Their Loyalty

Help clients grow their businesses and retain employees through ad specialty-driven loy...

Jackets

Many jackets – especially fashion-forward styles with performance features – carry a hi...

Shirts

Shirts are the single biggest cash-generating category in the ad specialty industry, ac...

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Promotions Planner

Plan creative campaigns three months out.

Sales Boost: Step 5

Target this niche: SALONS & SPAS With rising employment and a growing number...

Sales Boost: Step 4

SAIL THROUGH THE HOLIDAY SALES SEASON For sales reps, this can be a fast-paced...

Sales Boost: Step 1

INSTILL CONFIDENCE WITH CONSULTATIVE SELLING These days, high-level success in ad...

Promotions Planner

Plan creative campaigns three months out.

Blankets

Blankets make great gifts around the holidays for top clients and valued employees. The...

Frames

Clearly distributors are having success with frames: The product category helped power ...

Sales Boost: Step 5

TARGET THIS NICHE: TRADE SHOWS Providing branded products for clients to give...

Sales Boost: Step 3

10 TIPS FOR YOUR BUYERS Give your clients reasons to buy by sharing these tips on...

Sales Boost: Step 1

SELL SMARTER BY LISTENING CLOSELY Being able to listen - to really hear and...

Amped-Up Awareness

Worthy causes and organizations everywhere can benefit from the power of promotional pr...

Successful Business Ideas: The Sign Market

Looking for ideas to expand your distributor business? Take a look at the sign market. ...

Sports

Consider that more than 50 million Americans have health-club memberships; more than 3 ...

Apparel

Nearly one third of distributor revenue in the promotional products industry is generat...

Sales Boost - Pump up your pipeline with referrals

These known business-builders help you stand out and increase your credibility. Here’s ...

How to Grow Your Business: Put Customer Feedback to Work

So you have customer feedback - here's what to do with it. Consistently Record...

How to Overcome Adversity: Build Success from Setbacks

Get inspired and primed for greater success. Savvy sales pros share tales of using...

How to Grow Your Business: Advice For Advancement

All reps could use helpful guidance from time to time. Here, industry sales leaders...

How to Grow Your Business: Target This Niche: Craft Beer

The popularity of craft beer is growing. In this increasingly competitive segment of...

How to Market Your Company: GENERATE PRESS FOR YOUR BUSINESS

August is traditionally a slow news month, which makes it an opportune time to...

Hey, You’re Human

Everyone makes mistakes. Here’s how to learn from them.

Promotions Planner

Plan creative campaigns three months ahead of time.

Small Business Growth Ideas: Buy a Bigger Building

The seams on your booming home-based business are about to burst. Or, the commercial...

How to Grow: Revamp Your Business Plan

A good business plan is like a GPS: It establishes where your company is and where...

Find Funding: Use Factoring to Increase Cash Flow

Whether you're a distributor or screen printer, adequate cash flow is the heartbeat...

Train Your Sales Team and Grow Your Sales

As you're building your sales team, it's important to provide new hires with proper...

Mobile Ad Spending to Rise 83%

Marketers will spend more on mobile advertising this year than they will on newspaper...

Sales Boost

Propel your sales forward this month

Caps & Hats

Headwear presents constant opportunities to upsell. Is a client investing in apparel? E...

Stress Relievers

Great for giveaways and so much more, stress relievers come in many different varieties...

Editor’s Picks - Education

Leverage personal, professional and community connections you already have to get your ...

Excel In Education

Education rings in at number two for promotional products market share. Ramp up sales w...

Heat Up Health-Care Sales

Health care is number one when it comes to capturing promotional products market share....

Hiring Forecast Strong For Q1

Heading into 2014, U.S companies were the most bullish they've been about...

Perfecting Presentations

Power your sales presentations to new heights of success with these business-building t...

Promotions Planner

Plan creative campaigns three months out.

Sales Boost

Propel Your Sales Forward this Month

Keep Calm and Power On

No matter how long you’ve been in the business, like all sales pros, you face fears tha...

Hey, You're Human

Everyone makes mistakes. Here’s how to learn from them.

Markets - House Hunters

Target real estate sector clients with apparel to ramp-up sales.

Get on the Train

Integrate new sales reps quickly by providing thorough and precise training. Plus, step...

Top 25 Apparel Suppliers

The 2014 edition of Stitches’ exclusive ranking of the suppliers with the most industry...

Selling Via Social Media

When it comes to using social media for business, the oft-repeated advice of experts...

Lac Seul Fabric Art

Patricia Ningewance is known for her books on Ojibwe, an indigenous Algonquin...

Long-Time Barudan Sales Rep Passes Away

The embroidery industry lost a well-loved professional recently when Steve Firman,...

Fresh Ideas

Need a little something different? Looking for that one unique item for a special progr...

Compensation on the Climb

Advantages’ exclusive Compensation Survey reveals industry sales pros are earning more ...

Sunscreens

By providing end-users with custom-logoed sunscreen, customers build brand awareness an...