Case Studies

Connecticut Screen Printer Creates Zero-Waste Shop

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Two years ago, Rachel DeCavage committed to turning her Middletown, CT-based...

Stahls’ Adds Wholesale Blank Apparel

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Stahls' (asi/88984), the Sterling Heights, MI-based supplier of heat printing...

Opinion: The Five Most Fun Holiday Merch Items From Food Brands (So Far)

There’s a hat with a built-in spork holder...

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TikTok Memes Are Moment Merch Fodder

The trendy short-form mobile video sharing...

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Teespring, Champion Collaborate on Merch Drops

The online platform is enabling creators t...

Case Study: An Award-Winning Tourism Promo

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Hopkinsville, KY, about 20 miles north of the Tennessee border, is an idyllic place,...

Case Study: Targeting Beauty Influencers

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An inside look at how a promo products distributor executed a global campaign targeting...

How Ace Specialties Became President Trump’s Go-To Distributor

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Christl Mahfouz was struggling to keep her business afloat. And then she overnighted so...

‘OK Boomer’ Is The Hottest Trend In Moment Merch

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The phrase is Gen Z’s dismissive riposte to Baby Boomers and other older folks.

YouTube Debuts ‘Merch Shelf’ for Music Artists

The shelf appears just below videos and, w...

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Band Sells Personalized Merch Based on Spotify Streaming

The interesting case study occurs at the c...

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Billboard Launches First-Ever Merch Store

It’s part of a growing trend among publish...

Atlanta Braves Cancel Tomahawk Giveaway

The decision comes after criticism from Na...

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Trend Lessons From New Fresh Prince Collection

Actor Will Smith’s limited-edition line, B...

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Trend Alert: ‘VSCO Girls’ and Promo

The product penchants of these Gen Z fashi...

‘Make Campus Great Again’ Outreach Includes Trump Reelection Merch

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The Trump campaign has also launched an extensive line of 2020-themed branded swag.

Long Island Releases Tourism Merchandise

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Long Island, NY, is now tapping into community pride and increasing regional tourism...

Chocolate Inn/Lanco: The Anatomy of a Turnaround

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Top 40 supplier Lanco was on the precipice of imminent closure until two industry pros ...

Promos Abound During Global Climate Strike

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Students across the U.S. and around the world walked out of their classrooms in protest.

HYLETE’s Charitable Outreach Aims To Support Female Student-Athletes

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The fitness lifestyle apparel brand has partnered with the GRACEDBYGRIT Foundation.

Trend Alert: Cannabis Swag’s Expansion

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Limited edition merch for a cannabis history pop-up museum is another sign of the oppor...