Research

SOI 2020: Events Going Dark

Counselor

Cancellations and postponements have sent distributors back to the drawing board.

SOI 2020: The Benefits of Diversification

Counselor

By providing extra services, particularly digital ones, distributors have been better a...

SOI 2020: Staffing Shakeup in Distributor Workforces

Thinned-out ranks and empty offices are he...

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SOI 2020: Consolidation in the Cards

The reality of prolonged shutdowns: Many f...

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Fauci Suggests Strict Shutdowns

The infectious disease expert said states ...

PPE Products Dominate ESP Searches in June

Promogram

Traditional promo products also returned to the mix.

PPE Products Dominate ESP Searches in May

Promogram

Demand continues to soar for face coverings, as well as items that include no-touch tools.

New YouTube Analytics Tool Could Help Marketers

Web Exclusive

The social media platform has also debuted a new feature to encourage purchases of bran...

Stats Show Restaurant Bookings Are Picking Up

Promogram

It’s a positive sign for the hospitality industry and U.S. economy on the whole, analys...

Promotional Products Sales Report 2020 – South

Phenomenal promo growth has distributors e...

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Promotional Products Sales Report 2020 – Midwest

Business opportunities and strengthening i...

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Masks Lead April ESP Searches

Topped by a nearly 57,000% increase in mas...

Promotional Products Sales Report 2020 – West

Population growth and favorable business c...

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Public Promo Companies Report Q1 Losses

Gildan, Cimpress and HanesBrands reported ...

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Promotional Products Sales Report 2020 – East

A steady, established business climate off...

When Will Promo Sales Bounce Back?

Web Exclusive

Despite how bad things are now, industry execs are optimistic that the beginning of a r...

Promo Distributor Sales Drop 4.9% In Q1

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Sales were strong through early March but were then torpedoed by the coronavirus, trigg...

Survey Shows COVID-19’s Industry-Wide Impact

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The macro data from Counselor’s new study paints a sobering picture of the challenges f...

Sanders, Biden Split Bumper Sticker Polls

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While Sanders leads in Washington, Biden is ahead in Michigan.

Sanders Slated to Win Big on Super Tuesday

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Voters in five of the biggest states in play tomorrow lean toward putting his sticker o...

Biden Leads SC Bumper Sticker Poll

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Almost 25% of those polled by ASI said they would be most willing to put the former vic...