Technology

6 Ways to Keep Your Clients Coming Back

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Customer loyalty is a sign of a healthy business.

6 Opportunities to Market on a Budget

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Marketing your small business doesn’t need to cost an arm and a leg. Implement any of t...

Aviator Sunglasses Get ‘Top Gun’ Boost

The iconic shades are seeing a resurgence ...

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Case Study: Re-Engaging With Valued Members

A 112-year-old company turned to a nearby ...

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  Episode 110: Prospecting Tips for Newbies

If you spend any time on Instagram or...

YouTube, Spotify Broaden Shopping Features

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Social commerce has been slowly but steadily growing in popularity.

Should Promo Join BeReal – the ‘Anti-Instagram’?

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The latest social media craze promises low-stakes, authentic photo sharing. Its growing...

5 Things Promo Can Learn From High-End Fashion

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Many consumers will pay top dollar for the privilege of wearing Gucci G’s and Louis V’s...

ASI Chicago 2022: Tips for Optimizing Your LinkedIn Business Page

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With humor and examples, social media expert Jay Busselle shared how you can get the mo...

  Episode 108: State of Social Media in the Promo Industry

When it comes to adopting new...

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6 Ways to Encourage Word-of-Mouth Marketing

It’s free and effective. Here’s how to ins...

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Bacardi Uses QR Codes to Create ‘Wearable Album’

A new line of gender-neutral clothing from...

  Episode 107: How to Gain New Customers for Your Promo Business

From referrals and catalogs to content...

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5 Ways to Create Client Loyalty

In a crowded industry like promo, here are...

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7 Tips for Better Short-Form Videos

Thanks to the rise of TikTok (and its copy...

A T-Shirt That Charges Phones? New Tech Makes It Possible

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Scientists in Singapore developed a stretchable, waterproof fabric that can harness ene...

  Episode 106: The Importance of Social Media in a Rebrand

A rebranding effort can be something as minor as a logo tweak to a full-scale change...

Why LinkedIn Users May Be Ghosting Your Recruitment Messages

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A study finds that professionals like hearing about job opportunities directly from pot...

Q&A: Digital Product Passports & Sustainable Supply Chains

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Christine C. Akselsen, CEO of tech company Kezzler, explains why product digitization a...

Tech Roundup: The Race for Augmented Reality

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Meta, Google and Snap are among the many companies aiming to bring augmented and mixed ...

The Campaign: An Earth Day Mailer for Ralph Lauren

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Edna Hall of Harper + Scott spearheaded the initiative, which generated excitement amon...