A rebranding effort can be something as minor as a logo tweak to a full-scale change in name, mission and values. For Hixson, TN-based supplier Gold Bond (asi/57653), their recent brand refresh was somewhere in between.

“We deployed 11 new customer components, including flat-rate sample shipping and the ability to file a claim through the website,” says Britney Godsey, chief revenue officer. Visuals, like the corporate logo, were also updated.

"If you aren't leveraging social media to support your brand, shame on you! Social can be the platform that expands your reach beyond your typical markets." Britney Godsey

What they didn’t do, however, was fail to recognize the importance of social media in the rebrand.

In the latest Social Angle podcast, which was recorded from a live Twitter Space, ASI Media’s Vinnie Driscoll chats with Godsey about why Gold Bond decided to rebrand and how long it took, their approach to social media, and much more.

If you’re looking to refresh your business and want some quick tips, then this episode is for you!