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Case Studies
Branded Apparel Trends From *NSYNC’s New Capsule Merchandise Collection
Web ExclusiveIt’s the second recent swag collection from the former boy band, which is cashing in on...
First Lady Melania Trump Brings Promos To Hospital
Web ExclusiveFirst lady Melania Trump visited Thomas Jefferson University Hospital in Philadelphia...
Wireless Speakers Cause $2,000 in Damage After Igniting
The speakers from Brookstone are under an ...
New Promo Niche: Streamer Merch
Streamers are cultivating massive fanbases...
Pro Wrestling Company Turns To Promotional Products
Impact Wrestling is arguably the...
Friars’ Branded Items Support Mission to Serve the Needy
Web ExclusiveAn order of Catholic friars has designed a merchandise line to help them continue...
Kavanaugh Controversy Prompts Outpouring of Merch
Web ExclusiveThe politically charged promotional products are emblematic of the growing trend of imp...
Wilco Debuts $448 Limited Edition Branded Axe
Web ExclusiveThe popular indie rock band released the axe as part of a broader merch collaboration.
Promo Products Case Study: Porsche North America
Web ExclusiveA Tennessee-based distributor leveraged a proprietary Proforma (asi/300094) tech platfo...
President Trump Football Jersey Proclaims ‘Stand Up For America’
The messaging is an outgrowth of the presi...
Starbucks Holiday Drinkware: Yeah or Meh?
The branded merchandise is part of the glo...
Philly Pickle Festival Launches Swag Store
We all know about Philadelphia's love of...
Tasty Swag: Top Ramen & Cup Noodles Merch Has Arrived
Nissin Foods launched the collection of br...
Is a Small Order Worth Your Time?
Nina Bloomstein Shatz, director of brand...
Opportunity Alert: Halloween Running Races
From ‘spooktacular’ 5Ks to hard-charging p...
Steak-Umm Capitalizes on Twitter Fame With Swag Store
Web ExclusiveFor a profile in how a clever social media strategy can be leveraged into offline...
Adventures in Rebranding: Dunkin’ Donuts Changes Name
Web Exclusive“Donuts" is being dropped in favor of just “Dunkin’.”
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Join the Movement & Wear the Change: Discover the Earthwise Collection
Meet the Earthwise Collection from Vantage Apparel (asi/93390): where fashion meets...
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Alternative Apparel Launches New Youth Line
PromogramThe fashion-forward supplier of apparel basics says the collection fills a void in the ...
Gritty: Marketing Gold or Short-Term Stunt?
Web ExclusiveThe Philadelphia Flyers new mascot is a viral sensation, but can his appeal last? We ho...
‘FitzMagic’ At Heart of Trademark, Personal Branding Controversy
Web ExclusiveNFL Rookie Minkah Fitzpatrick has taken flak for filing a trademark application for “Fi...
Walmart Pledges To Pull Soviet T-Shirts After ‘Eastern Bloc’ Outcry
Web ExclusiveStill, it appeared some Soviet-themed tees were available online early Monday.