So, National Noodle Day is an actual thing, occurring Oct. 6, the ol’ interweb tells us. That is a marvelous reality, for it provided Nissin Foods with an excellent excuse to launch a collection of Top Ramen and Cup Noodles promotional products. Behold the glory:

Photo from Nissin Foods.

Some context: Top Ramen and Cup Noodles have a certain fond place in the hearts of many a cash-strapped undergrad/young professional, who, we are told, have filled up on the stomach-expanding goodness on nights when proper dinners were foregone in favor of saving duckets for weekend beer runs. Again, so we’re told. As such, this collection has cult-hit written all over it. We might not be the only ones to think so.

I wonder it they sell bikinis... @Rushuna_Tendo
Cup Noodles and Top Ramen Launch a Clothing Line to Relive Your Broke College Days https://t.co/vQuL66Hxdz

— Nathan Mendoza (@thtbrwnguy1) October 4, 2018

Available for a limited time only in the Nissin Fan Store, the collection includes T-Shirts, snapback hats, a dog costume, a human-sized Cup Noodles costume, a onesie, a Top Ramen pillow, a giant Cup Noodles inflatable, a mug, and perhaps most WTFingly of all…a $500 neon sign that says “Send Noods.” Word. Oh, Nissin has also brought to market pretty wild Cup Noodles Ramen Opticals Glasses that are worth checking out. 

It's official! Now you can rep Nissin Cup Noodles on the daily. Our new online fan store has it all, from snapbacks to mugs to costumes. You name it, we've got it. Order swag today: https://t.co/MCaYvBIWTY. pic.twitter.com/nw0QdxZ0xn

— Original Cup Noodles (@OrigCupNoodles) October 4, 2018

We’re pretty amped on this collection – it’s simply fun. Plus, from a promotional products business perspective, the merch is a positive sign, providing another encouraging example of food/beverage/hospitality brands leveraging a particular quirky appeal to launch swag that garners buzz. Steak-umm is another recent example. So is Taco Bell, Arby’s, McDonald’s and others. Long may it continue.

Anyway, here’s some more of the Top Ramen and Cup Noodles swag. Head to the Nissin Fan Store to see the rest. Photos from Nissin Foods.

Cup Noodles Giant Inflatable

Top Ramen Snapback

Cup Noodles Costume

Tees and such

“Send Noods” sign. Cost: $500.

Top Ramen Pillow