Strategy

When To Source Products From Inside or Outside the U.S.

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Learn how to decide when it's worth it to invest in items made in the USA and when...

Develop a Sales Differentiation Strategy in 5 Steps

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Determine how you stand out from the competition, then communicate it to prospects and ...

Editor’s Picks: Delectable Food Gifts

These items have universal appeal and offe...

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This Week’s New Suppliers: Get Ready for Warm Weather

Discover creative products from new ASI su...

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Controversy, Gay Pride, Corporate Control – and the Hockey Jersey at the Center of the Storm

NHL players refused to wear specially desi...

Decorator’s View: Navigating Graphic Placement on Apparel

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In this new series of columns, decorated-apparel industry veterans share tips to help p...

5 Smart Strategies for Repurposing Logoed Items

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Consider these methods for breathing new life into obsolete promo products.

5 Ideas for Using WGSN’s 2025 Color of the Year

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Future Dusk, a dark, moody hue between blue and purple, is versatile enough to work wit...

Building a People-First Company

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Suppliers and distributors dig into what it really means to care for the people behind ...

This Week’s New Suppliers: Promo Favorites

Discover creative products from new ASI su...

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Editor’s Picks: Functional USA-Made Products

Help your clients embrace civic pride and ...

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Learn How To Profit With Promotional Merchandise

Looking for new ways for your T-shirt...

Now Trending in Apparel: The Latest Looks To Present Your Clients

Fashion trends are ever-changing , and ...

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2023 Salespeople of the Year

Big sales, big clients, big deals – these ...

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6 Ways to Care for Your Employees’ Physical Health

Employers can encourage their staff to pra...

This Week’s New Suppliers: Products for Every Season

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Discover creative products from new ASI suppliers.

Kyocera Releases Sustainable Textile Printer

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The inkjet textile printer eliminates virtually all water usage from fabric printing, a...

Joe’s Promo Picks: Distinctive Finds

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Check out these unique items for a variety of sporty markets, including travel, walks/r...

10 Top Products To Sell This Summer

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Need some summer sales inspiration ? You've come to the right place. These unique...

Editor’s Picks: Rugged Backpacks

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They’re the ultimate companion while on the go, from hiking trips in the mountains to w...

Eco-Friendly Favorites: Top Categories To Sell This Summer

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Get ready to heat up your sales numbers!  Prepare for bright and sunny promotions by...