Product Hub May 31, 2023
5 Ideas for Using WGSN’s 2025 Color of the Year
Future Dusk, a dark, moody hue between blue and purple, is versatile enough to work with a variety of product categories.
The future is dark – at least, according to trend forecaster WGSN.
The company, along with color system Coloro, recently announced Future Dusk as the Color of the Year for 2025. Future Dusk is a dark, moody hue, sitting between blue and purple. The shade feeds into themes of transition, whether it’s moving from dark to light or dusk to dawn, making it ideal for times of immense change, according to WGSN and Coloro.
Future Dusk, a shade from color system Coloro, is the 2025 Color of the Year, as chosen by trend forecaster WGSN.
“Color that brings a sense of reassurance will be key for 2025, and we will see captivating, tinted darks gaining momentum,” said Urangoo Samba, head of color for WGSN. “In the near future, the lines between reality and fantasy will become more blurred than ever – Future Dusk is an immersive and transformative color, aligned with this direction.”
Future Dusk is a modern alternative to navy and can be elevated with metallic finishes to “create a celestial allure” or “applied to 3D renders to move it into the metaverse,” according to WGSN and Coloro.
“For several seasons now, Coloro has seen brands shifting toward palettes with long-lasting appeal,” said Caroline Guilburt, creative content lead for Coloro. “Future Dusk is an inspiring color that supports this trans-seasonal approach.”
Each season, WGSN experts choose tones for the company’s forecasts directly from Coloro’s library of more than 3,500 colors. Last year, it predicted Apricot Crush as the hue to watch for 2024.
Here are ideas for leveraging this trendy color in five product categories.
1. Festivals & Concert Merch
Printing a band name in bright white blocky lettering across a Future Dusk-shaded tee or tank is sure to catch the eye.
Lightweight cotton/poly racerback tank (1533) from Top 40 supplier Next Level Apparel (asi/73867).
2. Wine & Beverage Accessories
Tumblers and accessories in deep bluish-purple tones are the perfect contrast for end-users eager to rosé all day.
Hydro Flask ceramic wine tumbler (VC10CP464) from Premco Associates (asi/79373).
3. Outdoor Sports
Whether it’s a puffer jacket, quarter-zip or lightweight windbreaker, you can’t go wrong with a deep blue color scheme. It has a classic look, but provides a bit more visual interest than a stereotypical black-hued coat.
DRI DUCK men’s anorak (5339) from Top 40 supplier alphabroder (asi/34063).
4. Desk & Office Accessories
A journal with a denim-dark cover offers a sophisticated look that would make an attractive addition to any desktop.
Small spiral journal (B1H) from Chameleon Like (asi/44558).
Travel & Commuting
Bags and backpacks are functional items welcomed by any on-the-go nine-to-fiver. Choosing a dusky blue tone helps ensure such pieces don’t clash with the rest of the end-user’s ensemble.
The Renew Flip-Top backpack (BGR104) from Spector & Co. (asi/88660).
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