Counselor

Our Take – Be Your Best You
Our Take – Be Your Best You
Counselor

Unfiltered and unabashed opinions on everything business.

5 Ways to Gain Trust with Employees
5 Ways to Gain Trust with Employees
Counselor

FACT: Survey results from Harvard Business Review show about 60% of employees trust...

How to Recruit and Hire Top Talent

A recent Glassdoor survey found that 76%...


How to Reduce Employee Stress

FACT: A recent Gallup study found that...


How to Use Snapchat to Build Your Brand

Advice for finding more success in sales a...

How to Evolve in the Promo Products Industry
How to Evolve in the Promo Products Industry
Counselor

A look at how one company stays fluid amid constantly changing client demands.

Case Study: Providing Branded Winter Apparel to A Fortune 100 Company
Case Study: Providing Branded Winter Apparel to A Fortune 100 Company
Counselor

An inside look at how sales & projects come together.

Strategies For Boosting Promo Pen Sales
Strategies For Boosting Promo Pen Sales
Counselor

Writing instruments have declined in industry market share in recent years, so supplier...

Our Take – Focus On What Matters
Our Take – Focus On What Matters
Counselor

It's a wonder anybody gets anything done these days. The distractions are just...

Gen Z and the Promo Products Industry

A large, diverse generation is starting to...


How to Attract and Retain Gen Z Talent

Gen Z is already entering the workforce....


5 Tips to Affordably Insure Your Employees

As promo companies look to attract top you...

Fastest-Growing Spotlight: iClick

Recruiting distributor leaders, capitalizi...


How to Boost SEO with ‘Pillar Pages’

In-the-know marketers have been focusing...


Counselor Promotional Campaign Awards 2018

Our third annual awards honor the industry...

Best Marketing Video - Pinnacle Promotions
Best Marketing Video - Pinnacle Promotions
Counselor

Lower the wall. That was the directive given to the Pinnacle Promotions...

Best Supplier Self Promotion - Outdoor Cap Co.
Best Supplier Self Promotion - Outdoor Cap Co.
Counselor

Despite 41% of U.S. consumers owning promotional hats and caps, headwear can be a...

Best Use of Social Media - Boss Promotions
Best Use of Social Media - Boss Promotions
Counselor

Direct mail, digital marketing and Olympics-inspired patriotism balanced perfectly in...

Best Distributor Self Promotion 2018 - Elevate Brand Marketing
Best Distributor Self Promotion 2018 - Elevate Brand Marketing
Counselor

Elevate Brand Marketing's self-promotion wasn't just the proverbial business home...

Best Distributor Client Promotion 2018 - Tangerine Promotions
Best Distributor Client Promotion 2018 - Tangerine Promotions
Counselor

Tangerine Promotions won the toasts of its client, CIROC, by creating a custom...

Counselor Product Design Awards 2018
Counselor Product Design Awards 2018
Counselor

This year’s 13 winning promo items are standouts in their style, appeal and function.