Dave Vagnoni

  • Editor-In-Chief, Counselor

I used to cover fires, murders and bad weather on TV. Reporting on promo products is way better.

Gill Studios Announces New Top Executives

Kansas-based Top 40 supplier Gill Studios (asi/56950) has named Jamie Fain as its new...

2018 Hot List: Chris Arvay, Proforma

Meet the new stars shaking up the promo market with their ambition, empathy and...

2018 Hot List: Eric Simsolo, Next Level Apparel

Meet the new stars shaking up the promo market with their ambition, empathy and...

Bruce Fox Names New President

Indiana-based Bruce Fox Inc. (asi/42330) has announced the appointment of Gary Parks...

Traxium Buys Two Print Firms

Ohio-based Traxium LLC, whose holdings include Printing Concepts (asi/79576), has...

TSC Apparel Acquires Thinc Actionwear

Top 40 supplier TSC Apparel (asi/90518) has purchased Portland, OR-based Thinc...

Gildan Announces Lower Q1 Results

Montreal-headquartered Top 40 supplier Gildan (asi/56842) reported Wednesday that its...

Brown & Bigelow Adds to Leadership Team

Minnesota-based Top 40 distributor Brown & Bigelow (asi/148500) has appointed...

Ennis Purchases Allen-Bailey Tag & Label

Top 40 supplier Ennis (asi/52493), through one of its subsidiaries, has acquired New...

Base Brands Recalls Water Bottles

Atlanta-headquartered Base Brands, in conjunction with the U.S. Consumer Product...

Walmart Poised to Buy Flipkart for $12 Billion

Targeting sales in a growing region, retailer Walmart will reportedly purchase a...

The Most Creative People In Promo: Pete Thuss, Talbot Marketing

Presenting our inaugural list of the industry's most inventive and resourceful...

iPROMOTEu Announces DunkFest Winners

Top 40 distributor iPROMOTEu (asi/232119) has released the winners of its annual...

3M Recalls Laminators

St. Paul, MN-based 3M Co., parent company of Top 40 supplier 3M/Promotional Markets...

Gildan Nominates New Directors to Board

Montreal-based Gildan Activewear (asi/56842) announced this week the nominations of...

Google Chrome to Mark Insecure HTTP Websites

Beginning this July, Google Chrome will label all HTTP sites as "not secure," per a ...

In Memoriam: Ralph DeShong, Landes

Ralph Lee DeShong Jr., founder of Houston-based supplier Landes Inc. (asi/66230),...

In Memoriam: Ted Dennison, TMJ Enterprises

Ted Dennison, the co-owner of distributor TMJ Enterprises, died on January 14 after a...

QCA Appoints Martichoux to Board

The Quality Certification Alliance (QCA) has announced the addition of Pierre...

Innovation Line Names President, Adds SVP

California-based supplier Innovation Line (asi/62660) has promoted David Kagel to the...

Superior Uniform Posts 2017 Gains

Florida-based Superior Uniform Group Inc. (asi/339857), whose holdings include...

Tea Collection Recalls Children’s Rompers

Clothing brand Tea Collection, in conjunction with the U.S. Consumer Product Safety...

Boost Engagement Names New COO

Ohio-based Boost Engagement, the parent company of distributor Shumsky (asi/326300),...

In Memoriam: Cary Shevin, Dard Products

Cary Shevin, the long-time owner and chairman of the board at supplier Dard Products...

Axis Names VP of E-Commerce & Marketing

New York-based Top 40 distributor Axis Promotions (asi/128263) has hired Rob Watson...

Resellers Edge Acquires Mega Fast

Kansas-based Resellers Edge (asi/84346) has acquired Missouri-based supplier Mega...

Proforma Unveils New Acquisition Company

Top 40 distributor Proforma (asi/300094) has formally announced the creation of a new...

Use Science to Sell

Can you actually influence the brain of your buyer to help you win more business? The...

T-Shirt Leads to “Christmas Miracle”

A New Jersey man in need of a kidney transplant has found a donor in an incredible...

Montreal Bag Ban Begins in January

The second largest city in Canada will officially put a single-use plastic bag ban...

Cap America and DML Creation Announce Partnership

Missouri-based Cap America Inc. (asi/43792) and Canada-based DML Creation Inc....

alphabroder Acquires Prime Line

As first reported today in a Breaking News Alert, Pennsylvania-based alphabroder...

ADP: November Payrolls Up 190K

Boosted by the manufacturing sector, U.S. companies added 190,000 jobs last month,...

HALO Names Weisman COO

Top 40 distributor HALO Branded Solutions (asi/356000) has appointed Adam Weisman as...

Libbey Glass Recalls Drinkware

Manufacturer Libbey Glass, in conjunction with the U.S. Consumer Product Safety...

Bay State Specialty Acquires Americanna Line

Supplier Bay State Specialty (asi/38980) has acquired fellow Massachusetts-based firm...

Los Angeles PE Firm Buys A.T. Cross

Private equity firm Transom Capital Group has acquired A.T. Cross (asi/47520) and...

Brown No Longer With PCNA

Jeff Brown, who had served as president of Polyconcept North America's (PCNA) hard...

HandStands Acquires UpCycle Goods

Salt Lake City-based HandStands Promo (asi/59525) has acquired Seattle-based Upcycle...

Fossil Reports Quarterly Financials

Texas-based Fossil Group Inc., parent company of supplier Fossil Corporate Markets...

Tango Communication Marketing Acquires Décibel Promo

Montreal-based Tango Communication Marketing (asi/341612) has purchased fellow...

BDA Adds Roy to Leadership Team

Top 40 distributor BDA (asi/137616) has hired former Accolade Reaction and...

Brand Addition Increases Full-Year Sales

According to published reports in Europe, Manchester-based Brand Addition increased...

MBE Worldwide Acquires AlphaGraphics

Expanding its presence in North America, Europe-based logistics firm MBE Worldwide...

Skip Hop Recalls Nightlight Soothers

Manufacturer Skip Hop, in conjunction with the U.S. Consumer Product Safety...

Positive Promotions Acquires Assets of Quality Planners

Top 40 distributor Positive Promotions (asi/297370) has purchased the assets of...

DEMDACO Recalls Infant Bib and Booties

Kansas-based DEMDACO, in conjunction with the U.S. Consumer Product Safety Commission...

Woman Sues Promo Firms Alleging Antitrust Injury

A woman in Oregon has filed suit against several promotional product companies,...

Stran Promotional Solutions Acquires Lindon Associates

Distributor Stran Promotional Solutions (asi/337725) has acquired Holliston, MA-based...

Boost Promotional Branding Acquires Sanders Marketing Group

Richmond-based distributor Boost Promotional Branding (asi/282470) has announced the...

Chippindale Named Senior VP at Proforma

Alan Chippindale, formerly the president of BrandAlliance (asi/145177), has been...

Bruno Now President at BIC Graphic, Hernandez to Retire

Emmanuel Bruno, formerly the VP and general manager at BIC Graphic North America...

Johnson Returns to Industry With HandStands

Charley Johnson, the one-time executive vice president at SnugZ USA (asi/88060), is...

Studio Fun International Recalls Slap Bracelets

New York-based Studio Fun International, in conjunction with the U.S. Consumer...

Cintas to Close Distribution Center, Lay Off Staff

Top 40 distributor Cintas (asi/162167) has announced plans to gradually close an...

BDA Acquires Dukes of London

Top 40 distributor BDA (asi/137616) has announced the acquisition of UK-based Dukes...

Obituary: John Pagano, JAC Marketing

John Pagano, the owner of multi-line rep firm JAC Marketing, has died. Pagano, who...

Fabri-Tech Recalls Infant Rompers

Michigan-based Fabri-Tech, in conjunction with the U.S Consumer Product Safety...

Pro Sports Owners Acquire Majority Interest in Distributor

Terry and Kim Pegula, who own the Buffalo Bills and Buffalo Sabres, have purchased a...

ASI Poll: Great Concern Over Walmart’s Move to Promo

A new online poll on asicentral.com shows nearly eight in 10 industry respondents...

Superior Uniform’s BAMKO Acquires Public Identity

Florida-based Superior Uniform Group (asi/339857) has announced that its BAMKO...

Inkwell Acquires North American Data Forms

New Jersey-based distributor Inkwell Global Marketing (asi/231120) has purchased New...

Promo Executive to Plead Guilty to Price Fixing

Zaappaaz Inc., which does business as both a supplier and distributor under names...

Callaway Buys Sportswear Brand TravisMathew

California-based Callaway Golf Co. has announced the purchase of sports and lifestyle...

American Apparel Brand Returns to Retail

Montreal-based Gildan Activewear (asi/56842) plans to publicly sell some American...

Party City Acquires Print Appeal

New Jersey-based Party City has announced the acquisition of a majority interest in...

Cimpress Increases Full-Year Sales

Top 40 distributor Cimpress (asi/162149), owner of Vistaprint and National Pen,...

Superior Uniform Group Posts Quarterly Gains

Florida-based Superior Uniform Group Inc. (asi/339857), whose holdings include...

CPSC Recalls Women’s Scarves

The U.S. Consumer Product Safety Commission (CPSC) has recalled about 1,700 ZORJAR...

Obituary: John H. West, Von Senden Company

John H. West, president and owner of the Von Senden Company, died on July 9. He was...

Fastest Growing Supplier 2017: RuMe BrandSuite

Known for its eye-catching totes, RuMe BrandSuite is expanding its lines and increasing...

BDA Acquires SwervePoint

Top 40 distributor BDA (asi/137616) has acquired Boston-based SwervePoint...

John Inspires & Entertains at Chicago Keynote

In a fast-moving presentation filled with photos, videos, sound effects and funky...

Mastering Markets: Education & Healthcare

Distributor and sales trainer Danny Friedman told Education Day attendees at ASI...

Under Armour Names Frisk as President

Baltimore-based Under Armour has appointed Patrik Frisk as its new president and COO,...

Private Equity Firm Acquires Staples Inc.

Sycamore Partners is buying Staples Inc., the parent company of Top 40 distributor...

ePromos Acquires Assets Of Motivators

As first reported Monday in a Counselor Breaking News Alert, Top 40 distributor ...

Summit Group Names Harper CEO

The board of managers at Top 40 distributor Summit Group (asi/339116) has...

BIC Graphic Pledges Stability, Investments After Sale

Emmanuel Bruno, BIC Graphic's (asi/40480) general manager, told Counselor that parent...

Cintas To Close Facility, Cut Jobs

Cincinnati-based Cintas (asi/162167) is reportedly planning to close a legacy...

Sharp Incentives Acquires BrandSource Incentives

Phoenix-based Sharp Incentives (SI) has purchased multi-line rep firm BrandSource...

BIC Graphic To Be Sold To H.I.G. Capital

Parent company BIC Group has agreed to sell BIC Graphic North America (BGNA,...

Economy Watch: U.S. Adds 138K Jobs in May

The U.S. economy added a lower-than-expected 138,000 jobs last month, according to...

U.S. Factory Output Surges In April

Buoyed by manufacturing gains, particularly in the automotive sector, U.S. factory...

Showdown Displays Acquired By Private Equity Firm

Minnesota-based Showdown Displays (asi/87188) announced Tuesday that it has been...

2017 Hot List: Matthew Boelk

"No day is ever boring."

2017 Hot List: Heather Comerford

Her philosophy is straightforward: do whatever the client needs and do it well.

2017 Hot List: Joe Durham

"If you're not asking the question, it's always going to be a no."

2017 Hot List: Renya Nelson

Meet the brains behind Utah-based Brand+Aid.

2017 Hot List: Amy Waldorf

“My clients have become extensions of me – they’ve become my friends.”

Commentary: Stop Whispering, Start Talking

Our "Big Squeeze" article about distributors placing excessive demands on suppliers gen...

Commentary: Your Time Is Now

February marks the 37th anniversary of the greatest upset in sports history. Here's wha...

Distributor Salesperson of the Year Finalist - Amy Rouss

Check out the Advantages Distributor Salesperson of the Year finalists. ...

Distributor Salesperson of the Year Finalist - Holly Quattlebaum

Check out the Advantages Distributor Salesperson of the Year finalists. ...

Resolutions You Can Actually Keep

Three realistic ways to improve in 2017.

15 Predictions For 2017

Forecasting the future of everything from regulations to ad spending to technology.

Commentary: A Lying Shame

Most of us are mostly honest most of the time. But is that good enough?

Commentary: Take A Vacation Already

Stop forfeiting off days and watch your productivity improve.

Commentary: Of Pay, Perks & Pies

If our industry is going to grow, it needs to take care of its salespeople.

Commentary: It's Time For A Generational Truce

Strive to understand millennials, not loathe them.

Experts Q&A: Johnny Campbell

How to turn leads into sales.

Commentary: Winning Redefined

The best salespeople don't strive for the win, but for the win-win.

Experts Q&A With Kevin Sandhu

The CEO of lending firm Grow explains why passion and risk are key elements of business...

7 Inspirational Quotes From Marcus Lemonis

Need some end-of-week motivation? Here are some energizing words from CNBC star Marcus ...

Commentary: The Little Things

I've long thought the most impressive people in business are those who successfully...

Should Distributors Take Supplier Reps On Sales Calls?

In this series of monthly videos, Advantages Editor Dave Vagnoni squares off against...

Four Tips For Winning RFPs

Want to stand out from competitors and boost your odds of winning lucrative RFPs? Try...

How To Expand Your Business With Big Data

The goal is finding customer preferences.

How to Succeed With Online Marketing

Not sure how to use the Web to build your company’s brand? Consultant Heather Lutze has...

How To Create a Virtual Office

Kevin Shea is the inside sales team manager at SanMar. Research suggests as many...

Overcome 3 Common Client Objections

Objection #1: "Promotional products don't give me enough bang for my buck." ...

7 Awesome Apps For Salespeople

There are a dizzying number of mobile apps available for Android and Apple phones -...

Experts Q&A: Build A Better Personal Brand

Dan Schawbel is the founder of research firm WorkplaceTrends.com. He's also The New...

Predictions for The Year Ahead

Every December, ASI's holiday party is highlighted by Chairman Norman Cohn's crystal...

Nine Tips for Better Business Emails

Looking at your latest open rates and wondering what you're doing wrong? Sure, email...

Counselor Commentary: The Generational Divide

Saturday Night Live has roasted quite a few people over the years, from politicians...

Counselor Commentary: Say Yes To Video Resumes

If you're looking to hire a salesperson, what are the skills and traits you value...

Counselor Commentary: Leap Into The Future

What if you could know for sure what potential customers were thinking? Imagine how...

How to Succeed With Online Marketing

Not sure how to use the Web to build your company’s brand? Consultant Heather Lutze has...

Counselor Commentary: End Annual Reviews Forever

Let's not mince words here: annual performance reviews are outdated and they need to...

How To Expand Your Business With Big Data

The goal is finding customer preferences.

Counselor Commentary: Don’t Raise The Gas Tax

It's become popular of late for columnists, analysts and even some select politicians...

Counselor Commentary: Find Your Coach

Of everything Peyton Manning said in his ASI Chicago keynote speech last week, one of...

How To Create a Virtual Office

Kevin Shea is the inside sales team manager at SanMar. Research suggests as many...

Live Event Promotions - Apparel Wins Best In Show

Apparel Stands Out From The Crowd

Counselor Commentary: A Youth Movement

There was a moment during the recent ASI Power Summit in Canada when everyone in the...

Counselor Commentary: Look Out, Not In

The ad specialty industry is sort of like one big family: everybody knows everybody,...

Achieving E-Commerce Success

Patience and investment spur growth.

Counselor Commentary: Make Vacation A Priority

What's your plan for the summer of 2015? Sure, you'd like to grow your sales. Maybe...

5 Steps To Improve A Company's Culture

Change started at the top.

Counselor Commentary: Creating A Better Culture

How would you describe the culture at your company? Maybe it's really strong -...

Counselor Commentary: The Intrigue Of 3D Printing

You've probably heard the 3D printing skeptics - hey, I've been one myself. We've...

Counselor Commentary: Responding To Disruptors

The term "disruption" in business is tossed around quite a bit nowadays - usually...

How To Shake Up Your Company For Real Growth

Dana Severson has a message for business owners today: Be bold, be different or be gone...

Counselor Commentary: Too Soon For Rate Hike

U.S. monetary policy is usually about as interesting as watching tumbleweeds on a...

Counselor Commentary: Have A Heart

Even if you’re not a sports junkie, you still might’ve heard the name Jordan Leopold th...

Counselor Commentary: A Tired Act

Raise your hand if you've heard this one before. A state is facing a revenue...

Counselor Commentary: Three Rules For Better Service

There are no good words to describe the frustration that comes from dealing with a clue...

Social Media Ad Spending Continues Rise

Top companies are spending more than ever on social media, but few have been able to...

CPSC Issues Standards For High-Powered Magnets

In the wake of nearly 3,000 reported injuries over the last five years, the U.S....

How We Win Hispanic Clients

Values and relationships matter most. By Dave Vagnoni

Supplier of the Year – Ariel Premium Supply

Driven by a steadfast commitment to its customers, Ariel earns this year’s top honor.

Counselor Commentary: The Art Of An Apology

We’ve all had our failures at work, but they probably don’t compare to Gary Szatkowski’...

Supplier Recalls Mobile Chargers

Supplier firm AP Specialties (asi/30208) recalled about 172,000 mobile power bank...

Running a Successful Storefront

The right location and features are key. - By Dave Vagnoni

Counselor Commentary: Packaging Does Matter

In the spirit of last-minute holiday shopping, let’s say you’re out comparing a few ite...

Shift Change

Not sure where you should be devoting time, money and resources for the future? Make a ...

Meijer Recalls Halloween Flashlights

Midwest supermarket chain Meijer recalled roughly 8,600 Chinese-made novelty...

Counselor Commentary: Command The Room

Let’s face it – everyone gets nervous speaking in public. If people say they don’t, the...

Counselor Commentary: Lessons From The Midterms

Whatever you call it – a rout, a shellacking, or a wave – the recent midterm election c...

Counselor Commentary: Little Customer Perks Add Up

Since last December, Target has largely been battered and beaten in the press – and rig...

Counselor Commentary: Give Staff The Right To Choose

Let’s all agree that Richard Branson is a smart guy. When he makes key decisions – abou...

Counselor Commentary: A New Kind Of Diversity

There is a powerful case to be made for diversity in the workplace – but hiring can’t b...

Counselor Commentary: Readying The Drones

Ad specialty industry will be seeing drones in action sooner than you might think.

How We Recruit Millennials

A standout culture offers an edge.

Supplier of the Year - iClick

With a simple, yet fanatical mandate, iClick captures the crown as the industry’s best.

How We Market With Instagram

Daily customer interaction is key.

Legislation Aims to Prevent Job Applicant Credit Checks

A new measure introduced by U.S. Senator Elizabeth Warren (D-MA) and co-sponsored by...

U.S. Agents Seize Chinese Toys

Ten different shipments of toy dolls made in China were seized by officials in...

Senator Urges Total Ban Of Phthalates In Kids’ Products

Citing a new toy safety report, U.S. Senator Kirsten Gillibrand (D-NY) is calling for...

Senator Proposes Cuts to Ad Tax Deduction

Senate Finance Chairman Max Baucus (D-MT) is encouraging legislation that would limit...

Your Move to Mobile

Not sure how to capitalize on mobile technology and trends? Let leading consultant Jami...

Profile - How We Close Sales

Success comes from building trust.

Profile - How We Earn Program Business

Service and product choice matter most.