There’s a new member of the leadership team at the 24th-largest distributorship in the promotional products industry.

Mason, OH-headquartered Touchstone (asi/345631) has named Andrea Stoll to the position of director of brand engagement. With the move, Stoll, who has been with Touchstone since 2020, is now part of the firm’s top leadership.

Andrea Stoll, Touchstone

“Andrea’s passion, voice and leadership will be instrumental in developing and evolving our organization now and into the future,” said Touchstone CEO Derek Block, a member of Counselor’s Power 50 list of promo’s most influential people. “We are all thrilled for the impact and influence Andrea has on our high-performing culture.”

Calling Stoll a talented and dynamic leader, Block said her retail background working with major brands, among others, gives her the experience necessary to help propel the distributorship’s BrandEQ – a Touchstone methodology for building brands through alignment of purpose and great storytelling, all tied together with aspirational merchandise collections and/or projects.

“The system is anchored deeply in strategy with sophistication, through building segmentation of customers with refined assortment planning and redefining the expectations of prospects and customers by integrating them into an intellectual co-authorship and co-ownership of their brands, with informed decisions around their brands’ execution,” Block has said. “This is the catalyst for Touchstone’s continued growth and success.”

Stoll, who resides in Irvine, CA, has a resume that includes time as director of product management at Vans, a women’s apparel product manager at Reebok, a general manager at Converse, a senior marketing manager at American Express, and a sales/business development leader at Freestyle Marketing.

Based on reported 2021 North American promotional product revenue of $92 million, Touchstone ranked 24th on Counselor’s most recent list of the largest distributors in the industry.